Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

Increasing Selling Power and Brand Identity of Typical Food Snack in Kelurahan Kranggan through Packaging Design

Authors
James Darmawan, Ronald Gunawan, Citra Syukma Bayu Sakti
Corresponding Author
James Darmawan
Available Online November 2018.
DOI
https://doi.org/10.2991/reka-18.2018.20How to use a DOI?
Keywords
Packaging Design, Typical Snack, Kranggan.
Abstract

Kelurahan Kranggan, Serpong, South Tangerang; has a typical snack processing produced by housewives and managed by Cipta Boga Cooperation, South Tangerang City. Concomitant escalation of the buyers, the typical snack requires packaging design; which can provide the identity of the urban village, has competitiveness and nationally selling power, and also has production costs consideration too. So that the authors make literature research and observation with type and design of regional snacks packaging typical, the results of this research serve as reference for cost calculation to determine the appropriate type of packaging. Then the authors step into a visual sketch process for identify the brand and the overall design, followed by product photography shoots which demonstrated and taught to housewives who manage snacks, and lastly the authors also demonstrate and explain how to use and maintain the process of packaging production. Thus, as expected, that the housewives can improve the appearance of their product packaging, so they can increase selling power and competitiveness in the national market.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-612-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/reka-18.2018.20How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - James Darmawan
AU  - Ronald Gunawan
AU  - Citra Syukma Bayu Sakti
PY  - 2018/11
DA  - 2018/11
TI  - Increasing Selling Power and Brand Identity of Typical Food Snack in Kelurahan Kranggan through Packaging Design
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 92
EP  - 97
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.20
DO  - https://doi.org/10.2991/reka-18.2018.20
ID  - Darmawan2018/11
ER  -