Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

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220 articles
Proceedings Article

[WITHDRAWN] On the Development of College English Teachers in Local Ethnic Universities

Ronglin Shan
The national medium and long-term education reform and development planning outlines the need to build a high-quality teaching team. The teachers are the base of education plan. Only if there are good teachers, can there be a good education. At the same time, it is necessary to enhance the sense of responsibility...
Proceedings Article

On the Development of College English Teachers in Local Minzu Colleges

Ronglin Shan
The national medium and long-term education reform and development planning outlines the need to build a high-quality teaching team. The teachers are the base of education plan. Only if there are good teachers, can there be a good education. At the same time, it is necessary to enhance the sense of responsibility...
Proceedings Article

Practice Report on Curwen Gesture Teaching -- Taking Do Re Mi as an Example

Lihan Fan
Curwen Gesture is an important component of Kodaly music teaching system. Through learning this group of gestures, it can help music beginners understand the sol-fa syllables and intonation concepts of the degrees in the scale; find out the high-low pitch connection between the degrees in the sol-fa...
Proceedings Article

Memetics and Pragmatic Cognition

Ran Li
This paper first introduces the definition of meme, and then analyzes its features and factors which play a significant part in its replication, spread, selection and elimination. After that the author studies and speculates the cognition process of language meaning and proposes the hypothesis of “pragmatic...
Proceedings Article

Research on Innovation and Entrepreneurship Teaching System of Engineering Graphics Course Group

Yuhuang Zheng
This paper studies the teaching content of engineering drawing course group and the teaching system facing innovation and entrepreneurship. Engineering drawing course group takes engineering drawing as the core and theoretical foundation, and computer aided analysis and manufacture is on the basis of...
Proceedings Article

Construction of College English Translation Teaching Model in the Context of Information Technology

Lu Qian
In the teaching of college English, English translation teaching can not only reflect the translation level of college students, but also a reflection of college students' ability to learn English. Therefore, it is important to say that the status of college English translation teaching in college English...
Proceedings Article

Research on the Training Mode of Entrepreneurial Talents in E-Commerce Specialty in Higher Vocational Colleges

Guanghua Wang
In recent years, the cultivation of entrepreneurial talents has been concerned by the society, especially in higher vocational colleges. The major of e-commerce has certain advantages in the aspect of entrepreneurship, but the current students of e-commerce major in vocational colleges are not very active...
Proceedings Article

On the International Education Strategies of Engineering Universities under “the Belt and Road Initiative”

Jiameng Sun
Among all the Chinese universities, engineering colleges are characterized with strong, distinct and industry-oriented disciplines. However, the classification and transformation of different colleges leads to apparent gap between engineering universities and their comprehensive counterparts, especially...
Proceedings Article

Construction and Implementation of Urban Color Planning System in Economic Development Zones Embodying Regional Characteristics -- Taking Hong'an as an example

Jie Shen, Xiaogao Qiu
Domestic cities focus on economic development in economic development zones, which ignores the regional characteristics of cities while pursuing economic benefits and construction speed. Taking urban color planning of the Yu'er Temple area in Hong'an Economic Development Zone as an example, this paper...
Proceedings Article

Research on the Use of Mathematica Software to Carry out Numerical Analysis Teaching

Jing Niu, Xueqin Lv, Jianfang Gao, Pingping Sun, He Gao
The numerical analysis course which is a widely applied and strong discipline mainly introduces the basic theories and methods of scientific computing. This paper discusses teaching concepts, textbook content, teaching links, and teaching methods combined with Mathematica software.
Proceedings Article

Innovative Research on Talent Cultivation under the Mode of University-enterprise Cooperation

Jian Bai, Yanqin Yu, Jianying Zhao, Jian’e Xue, Jun Li, Fang Guo, Rui Wang, Ping Gao
This paper takes the University-enterprise cooperation of the biological science major of Lüliang University as an example. Through the questionnaire survey and interviews with relevant personnel, we can comprehensively investigate the situation of University-enterprise cooperation in Lüliang University....
Proceedings Article

Supply-side Reform on Law Undergraduate Education: Path and Initiatives -- An Analysis Based on S Law Firm Case Study

Yi Wang, Weijun Wu
At present, there is a structural dilemma in the undergraduate education of law in our country. Efforts should be made to promote supply-side reforms to achieve the balance between supply and demand on the basis of “reducing excessive capacity”, “adjusting structures” and “improving weak links”. In terms...
Proceedings Article

The Application of Mean-Variance Model in Risk Measurement

Pei-Zhi Wang, Yu-Xin Zhao, Ling-Xi Chu
This paper applies the method of mathematical statistics based on the Markowitz Mean Variance Model to choose portfolio. The main purpose of the paper is to explore the application of the Mean-Variance Model in risk measurement, and use the Mean-Variance Model to select the investment assets to reduce...
Proceedings Article

The Exploration and Practice of the Teaching Reform for 3D Design Technology

Junsheng Jiang, Yun Liu, Shanshan Guo
To enhance the effect of classroom teaching and improve the teaching methods, three dimensional design technology is reformed from the following aspects: teaching method, teaching mode and assessment system. Through the application of multimedia assisted teaching, network teaching, discussion teaching...
Proceedings Article

An Innovative Study on Problem-based Learning and Literature Teaching

Yan Jiang
An innovative method of Problem-based Learning (PBL) in literature teaching has been proposed, consisting of seven equally important stages: group setting, problem identification, idea generation, learning issues, self-directed learning, synthesis and application, reflection and feedback. An empirical...
Proceedings Article

Teacher's Organizational Form and Role of Flipped Classroom -- Taking the University Students' Chemistry Course as an Example

Lizhu Zhang, Debin Xia, Ping Wang, Deyan Kong
Flipped classroom is a new form of teaching with students' self-study before class and discussion in class. It emphasizes students' self-learning and avoids lecturing in class. Whereas the role of teachers in all processes of teaching cannot be ignored. This subject took the chemistry class for international...
Proceedings Article

An Empirical Study on the Content of Psychological Contract -- Taking Chinese hotel staff as the research object

Xia Wang
This study analyzes the structure and content of the psychological contract of hotel employees. This study Uses the empirical research through the questionnaire survey and analyzes the collected data using factor analysis method. The study found that there is a four-dimensional structure in the content...
Proceedings Article

How to Better Construct the National Image through the Party's Image Construction

Jiangting Yu
With the progress in China's building of a well-off society and the continuous improvement of its international status, it is imperative to strengthen both domestic and international recognition of our party and country. The article shed light on the relationship between the images of the party and the...
Proceedings Article

Research on the Elements Allocation of Education Supply-Side Reform in the Era of “Internet Plus”

Xiaofang Duan
In view of the problem of resource allocation and allocation methods that current education needs to solve, it is very urgent to further launch the research on the elements allocation of education supply side reform under the era of “Internet plus”. Take the advantage of the new-type education tool and...
Proceedings Article

Study and Analysis of the Current Situation of Students' Oral English in Medical Colleges and its Countermeasures

Yuan Kong, Jie Jiang
This paper aims to show up the present situation of oral English in the contemporary students of medical majors, explores the causes of its formation and proposes strategies to enhance oral ability of students of medical majors. We do a survey to 368 medical majors' undergraduates who come from five...
Proceedings Article

Does Ethical Leadership Really Act as a Positive Role in Sustainable Supply Chain Management?

Syed Abdul Rehman Khan, Jian Chen, Yu Zhang, Hêriş Golpîra
This research explores the role of Ethical leadership, green trainings, green supplier selection and green manufacturing in Sustainable supply chain. A sample of 367 firms’ data was collected from Indian manufacturing industry and used structural equation modeling technique to evaluate research hypothesis....
Proceedings Article

Research on the Application of Micro-Course in College English Teaching

Dan Li
The traditional teaching method in universities needs transforming in technology so as to drawing students’ attention. Fundamental changes have taken place in teaching mode and teaching method when micro course is applied in college English teaching. As a new media mode, micro-course has clear interaction...
Proceedings Article

Problems and Countermeasures for Course Teaching of "Contemporary Chinese Language" in Normal Colleges

Linbo Hou, Jisheng He
Normal colleges aim to cultivate some general teachers, which weakens the teaching of "Contemporary Chinese Language". As a result, students are lack of learning incentive, so the teaching effect is unsatisfactory. Aiming at existing problems, the author explores new methods and forms following referential...
Proceedings Article

A study on the Legal System of Endowment Insurance for the Lost Only-child Elderly in China

Fan Zhang, Xueyuan Tang
With the increasing of the lost only-child elderly, to protect their legitimate rights. Solving the legal security system problems such as the security system is unsound, the regulations are not specific, and the guarantee remains weak. This paper draws the following three conclusions through literature...
Proceedings Article

Study on Strategies for the Development of Talent Introduction of Local Universities in the New Era

Qian Zhang, Jing Cui
With the implementation of national strategies such as "One Belt and One Road" and "double first class", it has put forward unprecedented requirements for the cultivation of talents and international communication in universities. Local universities should pay fiercer personnel to grab the battle, use...
Proceedings Article

A Brief Analysis of College Students Using the Internet to Start Their Own Business

Dan Li
With the number of college graduates increasing and the number of social employment posts not increasing, the pressure on the job market is increasing. The impact on the employment of college graduates is inevitable, and the contradiction between the employment and the market is gradually emerging. And...
Proceedings Article

On Contents and Characteristics of Lake Environmental Accounting Elements

Yanli Li
Lakes are important natural resources in our country. Due to the expansion of the human economic activities, the lake resources increasingly decrease, and the lake environment is deteriorating. The lake management needs introducing the accounting information for response and supervision. This paper researches...
Proceedings Article

Research on the Scientific Instruments Management which Combined Multilevel Sharing with Self-Hosting

Zhengjun Huang, Lei Zhang, Weidong Song, Yu Liu, Dong Zhang, Wei Liang
Opening, sharing and efficiently managing scientific instruments can increase their utilization and specialization. It also attaches great importance to optimizing resources allocation, enhancing the capacity of independent innovation and quality of the scientific research in universities. We should...
Proceedings Article

Teaching Reforms Based on College-Enterprise Cooperation

Xucheng Liu, Hongtao Wang, Hui Huang, Yuebang He, Yihong He, Dongyu Yang, Shizhun Jia, Langxiong Xie
The college-enterprise cooperation is an effective method to cultivate innovative and applied talents facing enterprises, achieving the transformation of student status to staff. In this model, the resources of college and enterprises could be exchanged more efficiently to maximize the mutual benefits,...
Proceedings Article

Research on the Website Construction of Shanghai A-Level Tourist Attractions Based on eMICA Model

Kaibo Zhou, Xiaobo Jia
This paper uses Extended Model of Internet Commerce Adoption (eMICA model) to analyze the website construction of e-commerce of Shanghai A-level tourist attractions. In the light of eMICA model, this paper divides these websites into different stages in order to find out problems such as slow information...
Proceedings Article

On the Path of College Students’ Mental Health under the Internet Plus

Haizhao Li
Today, the information technology grows faster than ever before. The popularity of the Internet has brought unprecedented experiences to people. However, many college students cannot use the network properly while enjoying the convenience and pleasure brought by the Internet age, which seriously affects...
Proceedings Article

Research on Several Problems in Class Management

Ping Li, Zhi-po Zhang, Chang-tong Yun, Ying Li, De-zhong Ren
To understand the problems in the management of university classes. Interviews and discussions were used to investigate college students, class cadres and head teachers in applied chemistry. 39.2% of the students were not interested in the majors they were studying, and they were confused about their...
Proceedings Article

College Students’ Psychological Crisis: Types, Factors and Countermeasures

Ping Li, Zhi-po Zhang, Qing-qing Wang, Jing-kun Yan
Psychological crisis of college students means the discomfort or more serious psychological problems caused by not being able to well solve problems. It mainly includes the problem of learning, employment, interpersonal relationship, love and family and life direction. And the origin of the psychological...
Proceedings Article

Guidance and Regulation of College Students' Network Public Opinion from the Perspective of Law

Lin Zheng
College students’ network public opinion objectively reflects their ideology and is one of the important indicators for observing and studying college students today. The ideological and political education workers in colleges and universities should make it a priority to research on college students’...
Proceedings Article

Research on Legal Risk Prevention and Control Mechanism of Personal Data in China’s Shared Economy Model

Xin Li, Zhi Yang, Shiqi Zhou
In recent years, shared economy model has emerged in the world. However, for its development is not perfect and the law is lagging behind, there are still a lot of legal risks and problems existing in the risk regulation on personal privacy and information data security under such market innovation....
Proceedings Article

“Learning through Racing” -- Research on the Training Mode of Innovative Ability of Law Students

Xin Li, Shiqi Zhou, Zhi Yang
As a kind of important legal practice teaching method, the moot court plays an important role in cultivating the innovation ability of law students. It has been widely used in universities and colleges, but it still has a lot of space to improve while achieving certain results. In view of this, the teaching...
Proceedings Article

The "Inverted U-shaped" Hypothesis of Urban-Rural Income Gap in the Process of Urbanization: Empirical Testing and Policy Implications

Yeying Hong
How urbanization affects the regional economic development. And it has been praised by educational world attention, especially the current unbalanced development. This is not fully the most outstanding performance as the gap between urban and rural areas, and the main performance in the income gap between...
Proceedings Article

Education is an Innovative Development of Internet Thinking and Ideological Politics

San-chi She
With the rapid development of information technology, the Internet has influenced and intervened in a series of major changes in global social economy since the 20th century, changing people's traditional production and life style. College students are the main force of network society, and college campuses...
Proceedings Article

Exploration and Practice of Cultivating Applied Talents in Colleges against the Background of Education Innovation and Entrepreneurship

Hai-sheng Yi
Cultivating the innovative spirit and entrepreneurial ability of application-oriented talents is an important embodiment of implementing and cultivating high-quality application-oriented talents. Therefore, college teachers should actively study the training mode of college application-oriented talents...
Proceedings Article

Research on Student Management System in Colleges

Shu Tao
The responsibility of colleges and universities is to train high-quality socialist talents in the new era. Through effective student management, it is particularly important to make students become the pillar of the country. This paper will explore the student management of colleges and universities...
Proceedings Article

Research on the Professional Development of College Teachers against the Background of Internet Plus Education

Xue-bin Jia
In today's Internet era, information technology promotes the modernization of education. As college teachers should follow the trend of The Times and constantly improve their professional comprehensive quality. This includes not only the specialization of subjects, but also the specialization of education,...
Proceedings Article

The Construction of Innovative and Entrepreneurial Teaching Ability of College Teachers

Chao Liu
Building a high-level team of innovative and entrepreneurial teachers is not only a prerequisite for improving college students' innovation and entrepreneurship ability, but also an important factor for ensuring the teaching quality of education. This paper expounds the knowledge and ability that innovative...
Proceedings Article

The Implementation Strategy of Education in Higher Vocational Colleges

Chao Liu
This paper expounds the knowledge and ability of innovative and entrepreneurial teachers, and probes into the countermeasures for improvement and development of innovative and entrepreneurial education teaching ability of university teachers from the aspects of innovation and entrepreneurship education...
Proceedings Article

Discussion on the Reform of Discrete Mathematics Teaching in Combination with Cases

Xue Xing, Bingtao Jin
The traditional discrete mathematics teaching mode has not adapted to the needs of the training of applied talents at the present stage. Therefore, combining the practice case with the practice case, the students will connect the students to the knowledge and the application effectively. The students...
Proceedings Article

Research on Legal Supervision of False News on WeMedia Network

Xiaoxun Huang, Lijuan Huang, Xinyu Wang
In the information explosion age, many WeMedia operators always exaggerate the news facts deliberately in order to pursue the economic benefit, which causes more and more false information spread on the Internet by their own influence. Therefore, how to perfect the construction on administrative proactive...
Proceedings Article

Discourse, Identity and Strategy: The Analysis of China’s Cultural Diplomacy Based on the Case of Confucius Institutes

Kun Yang
While China’s rise in economic and military power, it adjusted its strategic perspective and it has put many new measures in place of which the Confucius Institute is one. Being one of the strategies of cultural diplomacy, Confucius Institute is mainly to improve the soft power of China in the age of...
Proceedings Article

Research on the Evaluation Index System for Patent Financing Capacity of High-tech Enterprises

Zhao-Hui Chen, Zhi-Juan Zhou
High-tech enterprises have been playing important role in R&D and patent commercialization, yet the process often face capital bottlenecks. Under these circumstances, this paper proposes an index system for evaluating the patent financing capacity of enterprises from the perspective of the combination...
Proceedings Article

On the Application of the Idea of Human Centered Education in the Political Education of College Students

Wei Jiao
This paper analyzed the ideological and political education of college students from the perspective of humanistic thought, and probed into the problems and challenges in the application of humanistic thought to college students ' ideological and political education. of the key point of this paper is...
Proceedings Article

Research on the Countermeasures of Sanya Smart Tourism Destination Construction against the Background of Global Tourism

Kun Zhang, Jia Zhu, Zhuang Li
With the National Tourism Bureau to establish Hainan as the first whole country tourism creation Province, Sanya as the central tourist city of Hainan has the opportunity to develop, Sanya should combine tourism information technology to create a smart tourism platform. The level of tourism product development...
Proceedings Article

Study on Electronic Records Filing of Mobile Terminal

Yu-fen Jiang, Ping Wang
Many of electronic records produced by mobile terminal are important information resources for individuals and society, which have preservation value and are a treasury of archives. However, mobile terminal updates quickly, tends to lose data and has security risks; it is not suitable for long-term preservation...
Proceedings Article

Ecological Discourse Analysis

Yina Wu
Ecology has inevitably become the core issue of the 21st century, and ecolinguistics, the interdiscipline of ecology and linguistics, therefore has become the focus of study. This paper starts with different definitions of ecolin¬guistics, then contrasts “ecological discourse analysis” with “the analysis...
Proceedings Article

An Analysis of the Academic Status of Students and Its Key Controlling Factors in a Newly-Built Local Medical College

Jun Li, Shiying Liao
To investigate the academic status of students and to analyze the trend of students' academic achievement in a new local college of medicine and probes into the key control factors that affect the students' academic failure. Academic cleaning, questionnaire investigation and interview were used to analyze...
Proceedings Article

Research on the Application of Illustrations in Modern Publications

Shui Jin, Yanran Shang
As an art form in modern publications, illustration is closely connected with people's reading. Especially at present, illustration plays an important role in print media. It is more and more closely related to the field of book publishing. With the development of illustration, its expression has become...
Proceedings Article

Local Practice of Women Law Education -- The History of Women's Law and Politics Seminar of Sichuan Public School of Law and Politics

Kaiyue Liu
After the Revolution of 1911, women's desire to participate in the administration and discussion of state affairs became increasingly stronger. In order to adapt to the tide of women's liberation in the new era, many women's School of Law and Politics or seminars sprung up. Sichuan Provincial School...
Proceedings Article

Analysis on the Professional Title Reform of Chinese Local Universities in New Era

Liwen Zeng, Hua Yin
China's social development has entered a new era. The main idea of "Some opinions on deepening to streamline government functions and administration, delegate powers while improving regulation for higher education " is consistent with the spirit of the Nineteenth National Congress in China. Guided by...
Proceedings Article

Practical Teaching, Social Resources Embeddedness, and Undergraduate Employment

Lei Zhou, Li Ma, Rui Wang
This paper analyzes the social resources embedded in practical teaching and its impact on undergraduate employment, in order to provide guidance for solving the problem of "employment difficulties" caused by the disconnection between classroom teaching and enterprise needs. Firstly, social resources...
Proceedings Article

Symbolism in Katherine Anne Porter’s Novelettes

Ru Wang
Katherine Anne Porter is a famous American novelist in the 20th century. With superb writing skills and a unique literary style, she has become a recognized literary stylist in American literary circles. Porter is not a prolific writer, but her works are excellent, which gain the attention and praise...
Proceedings Article

Teaching Reform and Practice of Ornamental Botany Course in Tourism Management (Ecotourism)

Wenhe Wang, Xiangfeng He, Ruili Zhang, Yazhou Zhao, Xuelian Guan
This paper analyzed the complex content and poor effectiveness in practical teaching of “Ornamental Botany” which is widely opened in China's Tourism Management specialty. The paper proposed to streamline curriculum content according to the orientation of ecotourism. Deliver introduction with vivid cases...
Proceedings Article

Research on the Design Specialties Practice Course Teaching Mode Based on “Four Stratums and Four Modules” in the Context of “Innovation and Entrepreneurship Education”

Yan Zhao, Jing Su
Now it is the consensus of universities and colleges nationwide to launch teaching reform through positive innovation and entrepreneurship education. Cultivating the consciousness of innovation, entrepreneurship and practical abilities of the college students and encouraging them to start their own business...
Proceedings Article

Optimization and Design of Regional Innovation Resources Allocation Strategy in China -- Based on the Measurement of Innovative Polarization Contribution

Rui Huang, Su Zhang, Wen Guo
This paper uses the factor analysis method to measure the degree of polarization of innovation resources in China. The results show that between 1997 and 2016, the degree of polarization of innovation resources in China has generally shown an upward trend, that is, the flow of regional innovation resources...
Proceedings Article

Analysis and Solution of the Problems in Professional Postgraduate Practice Bases

Zheng Zheng, Yongshuai Wang, Jianxing Jin, Kaili Guo, Jun Zhu
According to the state's aim of accelerating the training of high-quality and applied professional degree postgraduates, Henan Polytechnic University and Xu Ji Electric jointly built the Henan Province Graduate Education Innovation Base, the base played an important role in the implementation of the...
Proceedings Article

A Tale of Two Cities: Woman and City in “The Age of Innocence” and “The Song of Everlasting Sorrow”

Shiyu Zhou
Edith Wharton’s The Age of Innocence and Wang Anyi’s The Song of Everlasting Sorrow are regarded as masterpieces in their respective countries and arouse many critics’ interest. This essay explores how the two heroines, Wang Qiyao and Ellen, are closely connected with the cities they live in. Although...
Proceedings Article

The Influence of Two-way Conflicts of Medical Staff work-families on Burnout

Pinyi Sun, Ping Wang
The long working hours and high-intensity work pressure of medical staff cause conflicts between their family and work roles, a high level of burnout, and various psychological and physical problems, which are urgently needed to be resolved. Therefore, with the medical staff as the research object, the...
Proceedings Article

On Optimization and Innovation of Rural Circulation System in Western China under the Targeted Poverty Alleviation Strategy

Rong Pu
The poor development of the circulation industry in rural areas of western China is a major issue restricting the economic development of the region. This paper analyzed the development of circulation industry in western China and the mechanism of circulation industry and targeted poverty alleviation....
Proceedings Article

An Empirical Study of College English Autonomous Learning Ability Based on Flipping Classroom Mode

Weiqiang Qiu
Cultivating students' autonomous learning ability is one of the important goals of college English education. Based on the theory of constructivism and relying on the network platform, this study constructed a flipping classroom teaching model. By means of comparative teaching, questionnaires, interviews...
Proceedings Article

Understanding Continuous Use Intention of MOOCs -A Perspective from Subjective Task Value

Genfu Yang
Although MOOCs have developed rapidly in recent years, little is known about learner engagement. This paper integrates ECM and subjective task value to analyze the influencing factors of MOOCs users' intention to continue to use. A total of 294 learners participated in the survey. The research shows...
Proceedings Article

A Comparative Study of Polarization Effects of Regional Innovation in China -- Calculation Based on TW Index

Su Zhang, Wen Guo, Rui Huang
Innovative resources are concentrated from the surrounding backward areas to the economic center, thus forming an innovative polarization effect. As the growth poles appear to the surrounding areas, the polarization effect transitions to the diffusion effect. This paper uses the factor analysis method...
Proceedings Article

Analysis and Practice of the Cultivation Methods of Students' Innovative Ability Based on Industry- University-Research Cooperation

Shuqin Li, Kun Meng, Meng Ding
The most popular technologies such as artificial intelligence and big data are inseparable from the support of computers. Those who are proficient in the working principle of computer systems and innovative in using computer technology to solve real problems in production and life have become the shortages...
Proceedings Article

Exploration on the Reform of Basic Course Teaching Based on Discipline Competition

Yuci Wang
The combination of subject competition and basic course teaching can achieve the purpose of “promoting learning by competition and promoting competition by learning”. In order to promote the reform of basic courses by subject competition, it is necessary to integrate the discipline competition into the...
Proceedings Article

Research on Regional Cultural Characteristics in the Design of Electric Vehicle Charging Pile

Chunli Liu
Regional culture is an important feature of urban public facilities. It provides the political, economic, and cultural backgrounds of public facilities. The climate characteristics and cultural customs of different regions are not the same, and the demand for urban public facilities is different. If...
Proceedings Article

Prospect Analysis of Hand-drawn Animation under Digital Technology

Shuzeng Li, Bing Liu, Xuefang He
Interdisciplinary and cross-disciplinary integration can not only provide the viewers only give viewers a better way of behavioral experience but also bring new vitality into the industry. With the promotion of digital technology, 3D animation has developed rapidly and become the mainstream of the animation...
Proceedings Article

On Lin Yutang's Ideas Inspired by William Shakespeare -- Taking The Importance of Living as an Example

Lan He
Careful research shows that Lin Yutang’s concept of four life periods is inspired from works of Shakespeare, and his creation of the fool can be a modified version of that of Shakespeare. It is clear that Shakespeare has an enormous influence on him, and humanism serves as the foundation for Lin Yutang...
Proceedings Article

The Influence of Organizational Boundary Flexibility on Enterprise Innovation Performance

Jiahui Wang, Huimei Jiang, Tong Ye
From the perspective of management, this paper studies the linkage mechanism between organizational boundary flexibility and innovation performance, and establishes the correlation model with innovation capability as the intermediary variable. We performed exploratory factor analysis on the data, established...
Proceedings Article

Discussion on Talent Training Mechanism of “New Engineering” in Local Colleges and Universities

Xuehua Jiang, Peijiang Chen, Xingqiang Zhang
The technological revolution has promoted industrial transformation, in order to meet the needs of the development of new economy, new technology and new industry, the state has implemented the major strategies of innovation driven development and "China Manufacturing 2025". China's higher education...
Proceedings Article

Task-based Teaching Approach and English Writing Teaching

Zhipeng Liu
English Writing is difficult not only for students to learn, but also for teachers to accomplish the teaching task. The English proficiency of Chinese college students is generally not high. In order to improve students' English writing level, teachers should actively change the teaching concept, give...
Proceedings Article

On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard

Xiuzhen Xie, Fengjiang Gao, Hongwu Huang
Under the background of the “Belt and Road” initiative and the implementation of innovation and entrepreneurship education, education diversity emerges in domestic colleges and universities. However, the construction of disciplines is the core of the development of higher education. This paper took the...
Proceedings Article

Enlightenment of Miao Cultural Art to Modern Design

Qing Wu, Hong Peng, Xianfeng Ai
The Miao ethnic people gave birth to the unique cultural art. Their aesthetic taste is also different from others. Under the situation of globalization, people try to discuss the cultural characteristics of Miao ethnic design art in order to establish cultural self-confidence. Furthermore, it is necessary...
Proceedings Article

Application of Incentive Theory in Personnel Management in Colleges and Universities

Xiaojun Dai
In the process of personnel management in colleges and universities, scientific use of incentive methods is an effective means to arouse teachers' enthusiasm and bring their creativity into full play. The importance of incentive theory in personnel management is self-evident. Psychologists in the 20th...
Proceedings Article

Deep Ecological Perspective on the Development of China's City Marathon Events

Fan Zhang
In combination with the basic theory of deep ecology, the development of city marathon events in China is studied in this paper by literature and other research methods. The existing problems in development are as follows: interests-centered and events-centered, lack of ecological concept; focusing on...
Proceedings Article

Research on the Interactive Promotion Mechanism of Urban Parks and Leisure Sports

Fan Zhang
In this paper, methods of documentation, field investigation, etc. are utilized to study the interactive relationship between urban parks and regional leisure sports development in combination with the theory of urban leisure function. In order to better promote the interaction between fitness activities...
Proceedings Article

Exploration of Talent Training Mode by Combining Disciplinary Competition and Innovative Training

Lei Yang, Xin Song, Nan Wu, Li Wang
This paper takes the scientific competition as the breakthrough point and the innovation training as the inheritance, in order to realize the echelon development of students' abilities, to establish a benign interactive development mode of “practice reform—disciplinary competition-innovation training”,...
Proceedings Article

The Effectiveness of Barrage Use in Audio-visual Class of College English

Yonggang Zhao
Barrage can be applied to teaching audio-visual courses because of its own features and its close connectivity with network teaching. This study provides an empirical study on the effectiveness of the audio-visual curriculum in college English. The research focuses on exploring whether the use of Barrage...
Proceedings Article

Research of Library Information Security Based on Cloud Computing Platform

Fangjing Yang, Yinhong Liu, Xinyan Chen, Ronghui Zhang
Information security based on cloud computing platform is becoming one of the main concerns and challenges for library in big data era. This paper analyzes the current situation and security problems under the cloud computing platform, and then proposes to use encryption algorithm to ensure data security,...
Proceedings Article

On the Operation Mechanism of Finance Companies under Synergistic Controlling

Wenhao Tan, Zhenpeng Ma
As a new business operated by enterprise group, finance company is faced with the problem that how to effectively connect with the group headquarters in practice. In this paper, based on the dual perspective of interests coordination and internal control, by using the methods of comparative analysis...
Proceedings Article

Research on the Coupling Mechanism between Urban Economic Heat Island and Urban Service Industry

Jun Xu, Xingcheng Ge
In recent years, the rapid progress of urban service industry in our country makes it play a more and more important role in the economic development and modernization of our country. It is an important symbol to measure the socialization of production and the development level of market economy in a...
Proceedings Article

Dramatic Characterization in Chinese Yuan Drama

Suhua Wang
The Chinese Yuan drama is featured by the dramatic and humanoid figures created. The characters in Yuan drama are full of characteristics and vitality and burnish the value of Yuan drama. The dramatic characterization in Yuan drama is achieved within a role system featured by Danben and Moben script...
Proceedings Article

Annual Report Readability and Earnings Management: Evidence from Chinese Listed Companies

Jinfeng Cheng, Jixin Zhao, Chang Xu, Haocheng Gong
This paper attempts to find the connection between earnings management and the readability of annual reports. We use STATA15.0 to search data of China's stock market annual report from 2012 to 2016. This study is based on 1163 listed companies in China stock market, and use Software developed by s Taiwan...
Proceedings Article

The Role of Recitation in the Process of English Learning for College Art Students

Zhipeng Liu
Recitation--the traditional teaching method should be taken seriously again in English teaching. This is a survey report on the role of recitation in college art students' English learning. The research questions are: (1) Do you think recitation is useful for improving English? (2) Which recitation materials...
Proceedings Article

Social Lopsided Exchange: On High Bride Price in Rural Areas -- Taking Village X, Town Q in Heze County as an Example

Xiaojie Gong, Xin Qiao, Jia Cong
The betrothal gift is a peculiar social phenomenon. The high bride price reveals the some culture. The article analyzed the betrothal gift from the theoretical perspective of social exchange. It is essentially a medium of marriage exchange. With the development of modernization, the price of it in rural...
Proceedings Article

Research of Teaching Behaviors in Smart Classroom Supported by Interactive Media

Jiahua Zhu, Hezhen Ba, Hongli Yang, Xiuhong Zhang, Hong Cui
The smart classroom with the support of interactive media can effectively integrate resources, reshape the ecological environment of teaching and optimize classroom teaching and learning. New changes occur to the learning features and learning organization of the interactive media-supported smart classroom...
Proceedings Article

The Impact of Artificial Intelligence on Accounting

Zehong Li, Li Zheng
With the rapid development of economy, science and technology, the era of artificial intelligence has come, which has exerted a great influence on all aspects of life. Whether the situation of accountants facing elimination is widely concerned. This article will be focusing on how to use artificial intelligence...
Proceedings Article

Analysis of China's Supply-side Structural Reform

Yexia Sun, Liang Zhang
The supply-side structural reform is a major decision, which is made in the macro context of the Chinese economy entering a new normal. The question is based on five major problems, such as the imbalance of regional development and urban and rural development, the insufficient power of industrial structure...
Proceedings Article

Discussion on the Application of Financial Accounting Thinking in Equity Investment

Qingzi Cao
With the rapid development of China's economy, the number of private equity investment funds has increased greatly in recent years. Equity investment funds help to accelerate the growth of enterprises. However, due to the low entry threshold of equity investment funds, the financial accounting knowledge...
Proceedings Article

A Review on the Application of Flipped Classroom Model in College English Teaching

Haijuan Liu
The application of flipped classroom in college English teaching is an innovation in the new teaching method in line with the current education system of higher education. The flipped classroom model turns the role of teachers and student’s upside down, and turns the accepted teaching upside down. It...
Proceedings Article

Research on the Teaching Model of College English Reading Based on Flipped Classroom

Wei-qiang Qiu
Flipping classroom is the teaching practice paradigm of the integration of modern information technology and education. By analyzing the advantages of the flipping classroom teaching model and combining the characteristics of college English reading teaching, this study applies the flipped classroom...
Proceedings Article

Philosophy in Chinese and Western Traditional Garden Landscape

Shi Qian, Ping Yang
Philosophy is a theoretical and systematic world view. As the generalization and summary of people's natural knowledge, social knowledge and thinking knowledge. Philosophy, is the unity of world view and methodology. It is the concrete existence and manifestation of social consciousness and a social...
Proceedings Article

Development Direction and Focus of the New Energy Industry in Jilin Province

Chunyan Qu, Ying Shan
Jilin Province's new energy industry is a strategic emerging industry in Jilin Province and has broad prospects for development. In recent years, Jilin Province has made great efforts to adjust its energy structure and has made active explorations in the development and utilization of new energy, and...
Proceedings Article

The SWOT Analysis and Countermeasures for the Development of the New Energy Vehicle Industry in China

Chunyan Qu, Tianhe Zu
Under the pressure of environmental and energy issues, the development of new energy vehicles is a general trend. China attaches great importance to the event of new energy vehicles. After 20 years, the combination of production and learning, demonstrate and operation have made the new energy vehicles...
Proceedings Article

The Performance Evaluation of Chinese Commercial Banks under the “Equator Principle”

Peng Zheng, Jianhua Zhu, Hongji Wang
The implementation of “the equatorial principle” in commercial banks is of great significance for reducing the risk of project financing, fulfilling corporate social responsibility and realizing the sustainable development of society, economy and environment. This study examined the performance of commercial...
Proceedings Article

Risk Measurement of China's SME Board Market Based on GARCH-VaR

Mengnan Wang, Liang Dai
The GARCH model can describe the dynamic characteristics of the stock market yield better, but the conclusion of the analysis is not the same because of the different sample data selected by the research. On the basis of the research at home and abroad, this paper selects the China's SME board index...