Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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102 articles

Correction to “Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)”

The publisher regrets that the volume number was wrongly allocated during the production process. The issue has been corrected with correct volume number (Current Volume Number - 657; Correct Volume Number - 220). The publisher would like to apologize for any inconvenience caused. DOI of original article:...
Proceedings Article

Peer-Review Statements

Ratih Hurriyati, Lili Adi Wibowo, Ade Gafar Abdullah, S. Sulastri, L. Lisnawati
Proceedings Article

Analysis of Microlearning-Based Learning Media Needs: A Retrospective Study at Vocational High School

Tjutju Yuniarsih, A. Sobandi, Rini Intansari Meilani, Endang Supardi, Resti Indriarti, Riske Faldesiani
The goal of this study is to determine the Office Management Vocational Program’s needs for microlearning-based learning media. Data for this study were acquired using a retrospective method from teachers of Office Automation and Governance programs at vocational schools in West Java. The findings of...
Proceedings Article

The Effect of Locus of Control and Tolerance of Ambiguity on Entrepreneurial Intention

Kurjono Kurjono, Faqih Samlawi, Badria Muntashofi, Nandu Saprudin
The present research aimed at determining the effect of locus of control and tolerance of ambiguity on entrepreneurial intention. To analyze the data, the explanatory survey method was used. The research sample was taken from UPI (Indonesia University of Education) students as the population. The research...
Proceedings Article

Tax Policy Analysis for a Business Model Recycle

Endang Mahpudin, Reminta Lumban Batu, Vera Pangni Fahriani, Zulfa Aulia Nurul Putri
The waste problem is a very complicated problem to solve. In Indonesia itself, the waste problem is very worrying. Based on data from ScienceMag, it is stated that Indonesia is the second-largest contributor to plastic waste to the sea after China, followed by the Philippines, Vietnam, and Sri Lanka....
Proceedings Article

Does the Information System Audit Syllabus Fit the Industry’s Needs?

Practitioners and Academic Perceptions

R. Nelly Nur Apandi, Alfira Sofia, Hanifa Zulhaimi
The successful absorption of graduates in practical work will depend on the curriculum design offered by the study program. Developing a course syllabus that suits industry needs is an important aspect that must be considered. This study aimed at seeing differences in perceptions regarding the level...
Proceedings Article

Less Cash Society Movement: The Impact of Using E-Money on Social Changes

Eldi Mulyana, Tetep Tetep, Nizar Alam Hamdani, Indra Cahya Uno
This study aims to examines the phenomenon of electronic money and its impact on social change in urban areas described by Virilio’s acceleration theory. Data collection techniques through interviews with informants using electronic money applications in Garut Regency. The results showed that the impact...
Proceedings Article

Analysis of Mudharabah, Musyarakah and Ijarah Partially to Return on Assets (ROA) in Islamic Banks

Tetep Tetep, Hermansyah Hermansyah, Dodi Supriyanto, Nizar Alam Hamdani
The purpose of this study is to analyze the effect of partial mudharabah, musharaka, and ijarah on Return on Assets (ROA) in Islamic banks. This study used the explanatory research meth research method which means that the research seeks to explain and highlight the relationship between the variables...
Proceedings Article

Poverty and Socio-Economic Inequality from Socio-Cultural Perspective

Tetep Tetep, Ade Suherman, Yuyun Susanti, Aulia Nisa
In this study will describe the causes of poverty and social from the socio-cultural perspective of the community. Poverty and social inequality are the main problems in regional development, including in Garut Regency. Equitable development in Garut Regency still needs more improvements. There were...
Proceedings Article

Social Entrepreneurship as an Effort for Economic Recovery During the Covid-19 Pandemic

Ade Suherman, Tetep Tetep, Nizar Alam Hamdani, Galih Abdul Fatah, Yuyun Susanti
This study aims to determine Social Entrepreneurship as an Effort for Economic Recovery During the Covid-19 Pandemic. This survey study collected data using questionnaires involving Indonesian society in Ciamis, West Java. The results showed that Social entrepreneurship can minimize economic difficulties...
Proceedings Article

Development of a Local Wisdom-Based Creative Economy

Triani Widyanti, Tetep Tetep, Asep Supriatna, Syifa Nurgania
This study is aimed at describing the development of a local wisdom-based creative economy. Recently in Indonesia, the creative economy has been increasingly popular and touted as a national program. A creative economy is characterized by the use of intellectual property to generate income, provide employment,...
Proceedings Article

Juridical Review of Trade Secrets of the Traditional Food Burayot

Hermansyah Hermansyah, Tetep Tetep, Nizar Alam Hamdani, Hilmy Nurfaizan
This research intends to protect the protection of trade secrets for protection and home industry businesses such as traditional Burayot food in Garut Regency so that this will maintain the protection of Burayot as a local Garut product that can help maintain local and national and international economic...
Proceedings Article

E-Commerce Knowledge in the Digital Era on Students’ Entrepreneurial Interest

Tetep Tetep, Ade Suherman, Yuyun Susanti, Aulia Nisa, Galih Abdul Fatah
This study aims to investigate the entrepreneurial interest of the Social Sciences students from Institut Pendidikan Indonesia after studying the concept of E-Commerce in the digital era during the Entrepreneurship course. To achieve the objective, the study utilized descriptive quantitative approach...
Proceedings Article

Does Liquidity or Profitability Influence Firm Financial Distress Most? Empirical Study on Manufacturing Companies Listed in Indonesia Stock Exchange (2015-2019)

Boby Sagita, Nugraha Nugraha
This study aims to see how liquidity ratios and profitability ratios can predict the likelihood of financial distress and which ones have the most influence. This study took 7 (seven) ratios included in the category of liquidity ratios and profitability ratios. The object of this research was carried...
Proceedings Article

Financial Literacy on Funding Access of Micro Small Medium Enterprise in Bandung - Indonesia

Candra Wijayangka, Tieka Trikartika Gustyana, Maya Sari, Ikaputera Waspada
The purpose of this research is to determine and analyze the impact of financial literacy on funding access of Micro Small Medium Enterprise (MSME) members of Small Medium Enterprise Association Member in Bandung, West Java Province, Indonesia. This research used a quantitative method with descriptive...
Proceedings Article

The Role of Financial Attitude in Entrepreneurship Student Investing Behavior

Dian Kurnianingrum, Ikaputera Waspada, Maya Sari
Entrepreneurs save cash as savings to use it as reserve funds and business investment funds in the future. To generate additional income from cash, entrepreneurs can invest these assets in other liquid assets such as shares. Currently, the awareness to invest in shares in Indonesia is increasing. This...
Proceedings Article

Investment Decision Judging from Personal Income, Financial Literacy and Demographic Factors

Rita Tri Yusnita, Ikaputera Waspada, Maya Sari
This study aims to determine the behavior of individuals in making family investment decisions in terms of personal income and financial literacy as well as demographic factors in the Tasikmalaya community. Primary data were collected through the distribution of questionnaires with snowball sampling...
Proceedings Article

Good Audit Planning Practices in the Digital Era

R. Nelly Nur Apandi, Alfira Sofia, Hanifa Zulhaimi
The purpose of this study is to identify important considerations that must be carried out by junior auditors in the planning phase in the current digitalization era. This research uses a qualitative study approach by conducting in-depth interviews with experts in auditing, information technology, and...
Proceedings Article

Analysis of Minimum Capital, Risk, and Knowledge in Affecting Students’ Interest in Investing with Moderated Income in Indonesian Capital Market

Abdul Rozak, Ikaputera Waspada, Maya Sari
Preferences on capital, risk perception, knowledge, and rate of return are part of the factors that are analyzed for testing in making investments. This study aimed at analyzing the impact of minimum capital, risk perception, and knowledge on student interest in investing moderated by income factors....
Proceedings Article

The Effect of Liquidity, Leverage, and Profitability on Firm Value with Firm Size as Moderating Variable

Leni Yuliyanti, Ikaputera Waspada, Maya Sari, Nugraha Nugraha
The purpose of this study was to determine the effect of liquidity, leverage, and profitability on firm value, with firm size as the moderating variable. This research used the descriptive verification method. The population in this study was the mining sector companies listed on the Indonesia Stock...
Proceedings Article

The Analysis Hedging and Derivative Instrument on Firm Value

Risa R Gumilang, Nugraha Nugraha, Ikaputera Waspada, Maya Sari
This literature review aims to explore and evaluate previous research that focuses on hedging and derivative instruments on firm value. Several frameworks are explored and discussed. In this article, there is some evidence showing that hedging and derivative instruments play a role in firm value, aiming...
Proceedings Article

Analysis of Taxpayer Awareness in West Java MSME Tax Payment Compliance on E-Commerce Platform Users

Suhono Suhono, Adhi Rizal, Reminta Lumban Batu, Denisa Rizky Sukrianingrum
This research needs to be done to find out how much influence taxpayer awareness has on MSME tax payment compliance on e-commerce platform users. The purpose of the study was to find out how much awareness of taxpayers toward MSME tax payment compliance among e-commerce platform users. The research...
Proceedings Article

The Potential of Bank Venture Debt Financing for SMEs/Startups in Indonesia

Shi Yunzi, Dony Abdul Chalid
Venture Debt brings a new financing direction for SME/Startup. This paper aims to analyze the potential of Bank Venture Debt in Indonesia and the expected impact on the performance of SMEs/startups, exploring the risk and the risk countermeasure for banks. Through qualitative research method with literature...
Proceedings Article

Never-Ending the Application of Double Tax Treaties to Foreign Direct Investment

Ida Farida Adi Prawira, Memen Kustiawan, Jaqolina Anggraeni Vigim
Foreign Direct Investment (FDI) plays an important role in avoiding double taxation of income in the two countries. Double Tax Treaties (DTT) is the main instrument to coordinate international taxation directly or can also be called a bilateral agreement between countries. In many developing countries,...
Proceedings Article

The Investor Sentiment and Market Reaction Before and During The Covid-19 Pandemic on Indonesia Stock Exchange

Ernawati Ernawati, Nugraha Nugraha, Ikaputera Waspada, Maya Sari
This research was conducted to analyze investor sentiment on market reactions over two different periods. The analysis was conducted before and during the covid-19 pandemic on the Indonesia Stock Exchange. Investor sentiment uses trading volume proxies and consumer confidence indexes while market reactions...
Proceedings Article

The Effect of Profitability and Liquidity on Firms Value

Ratu Dintha IZFS, Eded Tarmedi, Yusuf Murtadlo Hidayat, Ahim Surachim, Christy Debora
This study aims to determine the description of Profitability as measured by Return on Equity (ROE), Liquidity as measured by the Current Ratio (CR) and Firm Value as measured by Price to Book Value (PBV) and the influence between these variables. This research uses descriptive and verification research...
Proceedings Article

Operational Performance of Small and Medium Enterprises in Pandemic Era

Suci Putri Lestari, Arga Sutrisna
This study aims to examine the effect of implementing Supply Chain Management (SCM) on the operational performance of Embroidery SMEs in Tasikmalaya. A total of 45 participants were sampled for this study using a purposive sampling approach. This study employed a survey research design, with data collected...
Proceedings Article

Successful Digital Payment Information System Services Using Delon and McLean Models

Ismi Kaniawulan, Heny Hendrayani, Munir Munir, C Furqon
Online payment is becoming a practical alternative payment option in the Covid-19 pandemic because it reduces physical contact and the risk of coronavirus transmission. This research aims at analyzing the success of digital payment services using the Delone & McLean model with a Go-pay as a case...
Proceedings Article

Excellent Service and Utilization of Information Technology on Stakeholder Satisfaction and Organizational Performance

Deny Hidayatullah, Munir Munir, Wawan Setiawan, Chairul Furqon, Puspo Dewi Dirgantari
The purpose of this study was to analyze the influence of excellent service by utilizing information technology on the satisfaction of stakeholders, which has an impact on organizational performance. This study was descriptive with a quantitative approach. There were two types of variables in this study:...
Proceedings Article

The Analysis and Design of E-CRM Information Systems to Maintain Consumer Loyalty

Arie Gunawan, Munir Munir, Wawan Setiawan, Chairul Furqon, Puspo D Dirgantari
As companies grow, the understanding of the importance of consumer data and the opportunities for its use is be-coming more diverse. The marketing strategy also developed, which initially used conventional methods to attract and retain consumers, turned into a systemized using E-CRM information system....
Proceedings Article

Recruitment Application Revamp Using Agile Development Methodology

Damon Prasetyo Arso, Wawan Dhewanto
To speed up the recruitment process of Maxtekno, a robust and reliable application platform needs to be developed. The agile development methodology is being used in this research along with qualitative research for the supporting data. The result of this development is a prototype that can be evaluated...
Proceedings Article

Digital Marketing Impact on Consumer Decision-Making Process

Nizar Alam Hamdani, Rio Muladi, Galih Abdul Fatah Maulani
Digital business is a business trend that currently has an impact on changing people’s behavior in doing business. This study aims to discuss the impact of digital marketing on consumer decision-making on the Aerostreet shoe brand. Methods This research uses a quantitative approach involving 58 respondents....
Proceedings Article

Does Creativity Determine Business Success?

(A Survey study on Marketplace Users in Indonesia)

Nizar Alam Hamdani, Miswan Roges Naibaho, Anggun Oktavia
This study discusses how creativity can lead to business success. We used a quantitative research design and 58 respondents were selected to take part in this study. The data were statistically analyzed with multiple regression using the SPSS application. Creativity can determine the success of a business....
Proceedings Article

The Effect of Endorser’s Credibility and Advertising Creativity on Attitude towards Brands through Advertising Effectiveness

Sucia Fajriati Sab’ah, Ratih Hurriyati, Hilda Monoarfa
This study aims to determine and analyze factors that influence advertising effectiveness to create an attitude towards the brand. This research used quantitative methods with a causality type. The result of this research showed that the attitude towards the brand could be increased through advertisement...
Proceedings Article

The Effect of Electronic Word of Mouth on E-Purchase Decision at Marketplace

Citra Savitri, Ratih Hurriyati, Lili Adi Wibowo, Heny Hendrayati
This study discusses the effect of eWOM information quality, eWOM information credibility, eWOM information usefulness on e-purchase decisions with 390 women respondents who use marketplace applications in Indonesia. This study employed Amos SEM data analysis techniques to test the hypotheses. The results...
Proceedings Article

Analysis Effectiveness and Efficiency of the Product Delivery System at PT Multiglass Safety Glass Division

Angga Dewi Anggraeni
Information technology is the main thing that is used as a support for work activities so that it can produce fast, precise and accurate information. To achieve this, other supporting resources are needed such as reliable software and human resources who must master the capabilities of information technology...
Proceedings Article

Analysis of Brand Loyalty Level at T.O Benhil Rice Store in Tasikmalaya

Widi Prayoga, Ratih Hurriyati, Hilda Monoarfa, Heny Hendrayati
This study aims to measure the level of brand loyalty at T.O Benhil rice shop in Tasikmalaya. The level of brand loyalty is measured based on five indicators, namely (1) Switcher Buyer, (2) Habitual Buyer, (3) Satisfied Buyer, (4) Liking of The Brand Buyer, and (5) Committed Buyer. This study used a...
Proceedings Article

Mutual Business Relationship Development Efforts

Rahmi Asih Lestari, Ratih Hurriyati, Hilda Monoarfa
Maintaining the relationship between the company and customers and partners (suppliers) is an important thing that must be done in developing and maintaining long-term relationships to create a sustainable competitive advantage. Lack of knowledge about banking transactions of business actors in traditional...
Proceedings Article

Building Competitive Positional Advantages in the Hotel Industry in Tasikmalaya

Depy Muhamad Pauzy, Agus Rahayu, Vanessa Gaffar
This study discusses relationship marketing which is oriented to the creation of long-term harmonious relationships with all stakeholders. This study integrated the variables of relational exchange behavior, outcomes from relationship marketing (relationship outcomes) with strategic marketing outcomes...
Proceedings Article

The Impact of Technology Application on Service Marketing—Taking TikTok as an Example

Li Zhixin, Ratih Hurriyati, Heny Hendrayati
This paper aims to study the impact of the application of IT technology on service marketing by taking TikTok as an example. It mainly studies the technologies used by TikTok in platform operations and how these technologies affect marketing services. This article mainly adopted qualitative research...
Proceedings Article

Electronic Word of Mouth Analysis of Brand Attachment on MSME Products

Faishal Aulia Zahran, Ratih Hurriyati, Heny Hendrayati
This study aims to determine the effect of electronic word of mouth (eWOM) on brand attachment on MSME products. The technique used in this research was non-probability sampling with the purposive sampling method. The data collection technique in this research was a questionnaire distributed to 197 respondents...
Proceedings Article

The Role of Information Communication and Technology in Supporting E-Marketing Strategy to Improve Marketing Performance Culinari SMEs

Indri Ferdiani Suarna, Henny Hendrayati, Ratih Hurriyati
The purpose of this study is to determine and analyze the effect of information technology and communication on marketing performance through e-marketing strategies. The focus of this research is on the culinary SMEs sector after the COVID-19 pandemic. The research method used a quantitative approach...
Proceedings Article

The Effect of Electronic Customer Relationship Management (eCRM) on Customer Satisfaction

Dhelvianti Azni Savira, Heny Hendrayati, Ratih Hurriyati
The development of technology in this digital era cannot be avoided in people’s lives, including in Indonesia, because internet-based technology is a solution and can simplify every activity carried out. The internet will make it easier for people to connect with each other and provide internet-based...
Proceedings Article

The Effect of Delivery Service Innovation on Customer Satisfaction

Kania Siti Sarah, Heny Hendrayati, Ratih Hurriyati
This study aims to determine the effect of delivery service innovation on customer satisfaction at PT. Pos Indonesia. The population in this study was all customers of PT. Pos Indonesia in Bandung using delivery services through the QPosinAja application. The sampling technique used a purposive sampling...
Proceedings Article

Creating Tourism Experience- Orchestra Model Approach

Titing Kartika, Ratih Hurriyati, Heny Hendrayati
Creating the tourism experience is an important part of a series of tourism activities. A good experience will create a good memory in the mind of tourists. To produce a tourist experience, the tourism destination manager should pay attention to what components can shape the experience itself. Thus,...
Proceedings Article

The Impact of Social Media Marketing on Consumer Purchase Decisions

Dibias Lazuardi Maulid, Ratih Hurriyati, Heny Hendrayati
The purpose of this study is to determine the impact of social media marketing on consumer purchasing decisions for Indonesian rail transportation service users who operate in a monopoly market. Explanatory research with a quantitative approach was used in this study. This study utilized five variables:...
Proceedings Article

Marketing Communication for Fintech – Mobile Payment

Abdul Yusuf, Ratih Hurriyati, Heny Hendrayati, Puspo Dewi Dirgantari
The research aimed at observing and identifying the difference between female and male perspectives on Indonesian two most popular fintech platforms’ Marketing Communication, and identifying the effectiveness of events and experiences marketing, public relations, and personal selling carried out. The...
Proceedings Article

The Analysis of the Cinema Industry in Facing Demand and Capacity Problem During the COVID 19 Pandemic

Rahmi Qurrota Aynie, Ratih Hurriyati, Heny Hendrayati
This study aims at describing the implementation of demand and production capacity in the cinema industry during the COVID-19 pandemic. Recently, Indonesia has been experiencing an economic crisis due to the COVID-19 pandemic, which has caused businesses in Indonesia to weaken and even fall. With uncertainty...
Proceedings Article

Ed-tech as Cyber Brand: Winning in Service Market

Evi Yuliani Hertiana, Ratih Hurriyati, Heny Hendrayati
The purpose of this study is to analyze the branding activities carried out by Ruangguru as a cyber brand and the challenges of managing people for service advantage in winning e-course in the service market so that they can face the digital industrial revolution 4.0 in Indonesia. A qualitative method...
Proceedings Article

Online Food Delivery Service: The Role of e-Service Quality and Food Quality on Customer Loyalty

Gundur Leo, Ratih Hurriyati, Heny Hendrayati
Nowadays, the online food delivery service industry is vast and prospective. In this highly competitive business environment, having and developing loyal customers is essential. Unfortunately, research to examine customer loyalty modeling in this industry is not many. This study was designed to examine...
Proceedings Article

Surviving Without a Brand Ambassador: Apple After Steve Jobs

Munawaroh Junaedi Misbak, Heny Hendrayati
This study aims to determine how Apple Without a Brand Ambassador on Sales Level and its impact on Apple stock sales. With a quantitative descriptive method, the questionnaire was spread as a tool to collect data using PLS software. The respondents of this study were from all levels of society who have...
Proceedings Article

The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia

Afdol Muftiasa, Sugesko Sugesko, M.A. Sultan, R. Hurriyati
This research aimed at investigating and analyzing how the integration of perceived usefulness, ease of use, and perceived risk increases the usage intention of Indihome e-channel customers during Covid-19 in the Jakarta Area. The research method used was quantitative research using Partial Least Square...
Proceedings Article

The Effect of Experiential Marketing on Customer Satisfaction (Tokopedia)

Achmad Rizal Sumarwoko, Heny Hendrayati, Ratih Hurriyati
This study aims to analyze the effect of Experiential Marketing on Tokopedia consumer satisfaction. The technique used in this research is non-probability sampling with the purposive sampling method. The data collection technique used in this study was a questionnaire distributed to 104 respondents....
Proceedings Article

Millennial Customer Inertia In Indonesia’s Online Transportation Services

Ari Arisman, Ratih Hurriyati
This study aims at determining the factors that form customer inertia in the online transportation service industry in Indonesia. The research method used was a survey with data collection techniques through questionnaires to 174 online transportation customers in Indonesia, especially in the City of...
Proceedings Article

The Effect of Post-usage on Customer Loyalty: The Mediating Role of Satisfaction

Intan Permana, Ratih Hurriyati, Henny Hendrayati
The purpose of this paper was to investigate how post-usage effects customer loyalty in the context of mobile banking, as well as the function of satisfaction as a moderating factor. For these goals, research hypotheses based on content analysis of prior studies were established and tested among 100...
Proceedings Article

The Influence of Complaint Handling and Service Recovery on Customer Satisfaction, Customer Loyalty and Customer Retention

Zhibek Adzhigalieva, Ratih Hurriyati, Heny Hendrayati
This research aimed at defining the concepts of “complaint handling” and “service recovery” and finding out their influence on customer satisfaction, loyalty, and retention. A systematic literature review was used as a research methodology to reach these goals. Based on the literature review, a model...
Proceedings Article

Courier Service Application: Courier Service Quality and Customer Loyalty Mediated by Customer Experience and Customer Satisfaction

Dini Hamidin, Henny Hendrayati
Technology in digital platforms of courier service companies developments have improved. This certainly increases the level of competition among courier service providers. The research aimed at evaluating the construct of the Courier Service Loyalty (CSL) model as described by indicators measured from...
Proceedings Article

IndiHome Customer Loyalty in Bandung: Service Quality and Price

Senny H Suarsa, Angga D Anggraeni, Ruth F Aritonang
This study aimed to determine the loyalty of IndiHome customers in the city of Bandung in terms of service quality and price. This research can be categorized as explanatory research using survey research designs. The data were collected by survey method on 400 IndiHome customers in Bandung. In measuring...
Proceedings Article

Does Nostalgic Emotion Affect The Memorable Tourism Experience?

Rahyuniati Setiawan, Ratih Hurriyati, Lili Adi Wibowo, Vanessa Gaffar
This study aimed to determine the effect of City Image on Nostalgic Emotion and its impact on Memorable Tourism Experience. The problem studied in this research was the decline in tourist visits to natural hot spring tourist destinations in West Java Province. City Image plays a vital role in influencing...
Proceedings Article

Analysis of Online Insurance Purchase Decisions for Gen X and Millennial Consumers in Indonesia

Sugesko Sugesko, Rahmat Hidayat, Bambang Widjajanta, Ratih Hurriyati
The trend of selling insurance online is currently increasing quite rapidly. Almost all insurance companies focus on developing insurance marketing and sales through internet/digital media. This study analyzes the factors related to online insurance purchasing decisions made by gen X and millennials...
Proceedings Article

The Impact of Covid-19 Pandemic on Consumer Behavior in Tourism Sector

Budhi W Fitriadi, Ratih Hurriyati, Bambang Widjajanta
This research aimed to at providing an exploratory description of changes in tourist behavior in at-risk communities and how they affect the marketing strategy undertaken by the tourism industry as a tourism service provider. The research method is carried out with a qualitative approach with an observation...
Proceedings Article

Repurchase Intention: The Role of Trust, Perceived Usefulness, and Satisfaction

Arlin F M Trenggana, Ratih Hurryati, Bambang Widjajanta
This study aimed at obtaining an overview and analyzing repurchase intention in e-commerce based on trust, perceived usefulness, and customer satisfaction. The existence of e-commerce changes customer behavior in purchasing travel or transportation tickets and provides the option to repurchase or switch...
Proceedings Article

The Impact of Brand Experience on Consumer Engagement

Erni Martini, M. Naufal Shidqi, R. Hurriyati, Bambang Widjajanta
The purpose of this study is to examine the effect of brand experience (with the dimensions of perceptual, social, epistemic, and embodied experiences) on consumer engagement. One hundred followers of the Facebook page acted as the survey sample chosen using convenience sampling. Descriptive and multiple...
Proceedings Article

The Role of Brand Experience in Willingness to Pay: An Online Transportation Case

Rahmat Hidayat, Leni Cahyani, Ratih Hurriyati, Bambang Widjajanta
The government’s involvement in regulating online transportation fares triggered by complaints from conventional transportation makes it important for a company to make an appropriate strategy so that consumer willingness is maintained. This study aimed at examining the efforts made by companies to maintain...
Proceedings Article

Technology Acceptance Model (TAM): An Analysis on User of Digital Statistic Platform (

Adam Hermawan, Ratih Hurriyati, Heny Hendrayati
Lapangbola is a start-up application that provides tournament management, including live core, team, and player statistics, for early childhood, amateur, and professional soccer. The Lapangbola application is influenced by several factors to produce accurate statistics and follow user needs. Currently,...
Proceedings Article

The Influence of Electronic Service Quality (M-BANKING) on Customer Satisfaction

(Case Study: PT. Bank Negara Indonesia)

Della I S Putri, Heny Hendrayati, Ratih Hurriyati
This study aims to analyze the effect of electronic service quality of BNI’s m-banking or E-SERVQUAL (Efficiency, Fulfilment, Reliability, Privacy) on customer satisfaction. The research data was obtained through a survey method with a questionnaire technique. Analysis of research data using multiple...
Proceedings Article

Crafting the Service Environment at McDonald’s Restaurant

Rifqi Zahran, Ratih Hurriyati, Heny Hendrayati
One of the company’s objectives is to gain profit. The profits are derived from the production or services offered to the public. The profits obtained will be reduced if there are competitors who have the same goals as the company. Each company has different advantages in achieving what is planned from...
Proceedings Article

The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International

Herry Yanson, Agus Rahayu, Lili A Wibowo
This study aimed at determining and analyzing the effect of utilitarian and hedonic values on the purchase intention of travelers at Changi International Airport, Singapore. This study employed quantitative research methods. The number of samples in this study was 100 people who were travelers at Changi...
Proceedings Article

The Effect of Product-Specific Country-of-Origin: The Evidence from Emerging Market

Danang F Pamungkas, Imam Salehudin
This study aimed at evaluating Product-Specific Industry image from Country of Brand (COB) and Country of Manufacturing (COM) Origin on consumer perceived quality of a bi-national product. This research uses a cross-sectional survey to determine the COM effect towards consumers’ perceived quality on...
Proceedings Article

Advertising Investment on Marketplace to Conversion Rate

A Case Study on Kurma Alif Advertising Strategy Decision

Mutiara Nisa Rozdianda
This Research purpose is to analyze and evaluate the Company’s decision on effectivity digital advertising investment for conversion rate, especially in the marketplace. The analysis for this research is conducted using qualitative research through marketing funnel analysis in a case study method that...
Proceedings Article

Online Consumer Review in Building Willingness to Buy for Consumers of Food Products in Marketplaces during the Covid-19 Pandemic

B. Widjajanta, Lisnawati Lisnawati, Agus Rahayu, Lili Adi Wibowo, Cindy Maharani Hartono
Online shopping is one of the alternatives that people do during the COVID-19 pandemic. Food and health equipment are products that are experiencing an increase in online transactions. Willingness to buy when consumers have confidence in the product, and when they want to shop online, consumers usually...
Proceedings Article

Fashion Involvement and Impulse Buying on Online-Based Fashion Consumers

Dian H Utama, A.L.F. Alif, Agus Rahayu, Girang Razati, Dita Amanah
This study aimed to describe the fashion involvement and impulse buying of Zalora consumers in Indonesia. The research method used is an explanatory survey method with a total sample of 100 visitors to the website. The data analysis technique used is descriptive and verification using path...
Proceedings Article

Strategic Alliance to Build Customer Trust Bank Syariah in Indonesia

Bambang Widjajanta, L. Lisnawati, Heraeni Tanuatmodjo
The biggest challenge for Bank Syariah Indonesia as a merged company is maintaining customer trust. Changes in organizational structure, service adjustment processes, and other changes are prone to creating a decrease in customer trust which will have an impact on decreasing customer satisfaction and...
Proceedings Article

Brand Commitment Analysis in Improving Electronic Word of Mouth

Puspo Dewi Dirgantari, Ratih Hurriyati, Indira Siti Ashyfa, Ridwan Purnama
This study aims to determine the effect of brand commitment on electronic word of mouth on music streaming application users in Indonesia. The research method used is quantitative with as many as 400 respondents who use streaming music applications. The data analysis technique uses path analysis. The...
Proceedings Article

Measuring Lecturer Motivation Scales: A Second-Order Confirmatory Factor Analysis (CFA)

Lutfi Nur, Disman Disman, Eeng Ahman, Heny Hendrayati, Arief Budiman
This study explained further about the scale as the solution by using confirmatory factor analysis in testing the lecturer motivation at the Indonesia University of Education (UPI) Regional Campus Tasikmalaya. Quantitative analysis methods were used for data collection and they were analyzed using AMOS....
Proceedings Article

Work-Family Conflict, Emotional Intelligence, Work-Life Balance, and Employee Performance

Dellia Mila Vernia, Syamsul Hadi Senen
The purpose of this study is to research and evaluate work-life balance as a mediator between work-family conflicts, emotional intelligence, and employee performance. Employees were polled and interviewed to gather data. The study used PLS and structural equation modeling to examine the aforementioned...
Proceedings Article

Work-Family Conflict, Workload and Burnout as a Determinant Factor on Employee Performance

(Case Study on Civil Servants in Tasikmalaya)

Barin Barlian, Yana Setiawan, Ratih Hurriyati
The purpose of this study was to find out and analyze the effect of work-family conflict, workload, and burnout on employee performance both partially and simultaneously in Tasikmalaya. The object studied was the female civil servants in Tasikmalaya. The research method used was path analysis. Data collection...
Proceedings Article

Improving Student Competence Based on Emotional Intelligence and Technological Capital

Arga Sutrisna, Eeng Ahman, Dian Muhammad Wildan
The purpose of writing this article is to determine and analyze (1) Emotional Intelligence, Technological Capital, and Student Competencies; (2) Simultaneous effect of Emotional Intelligence and Technological Capital on Student Competence; (3) Partial Effect of Emotional Intelligence and Technological...
Proceedings Article

The Influence of Transformational Leadership and Knowledge Sharing on Innovative Work Behavior of Millenial Employees in Start-Up Companies

Mugi Puspita, Tjutju Yuniarsih, Lili Adi Wibowo
This study aims to discover and explain the effects of transformational leadership and knowledge sharing on innovative work behavior (IWB). Respondents 50 employees millennials in start-up company Jakarta. Data collection is done through interviews and questionnaires. A questionnaire with a Liker scale...
Proceedings Article

The Design of Organizational Culture and Knowledge Sharing in Creating Innovation Behavior and Its Impact on Organizational Performance in Family Companies

Raisa Hillia Aini Syifa, Eeng Ahman
This study aimed at analyzing the interaction between organizational culture and knowledge sharing activities with innovation behavior that impacts organizational performance. This study used a quantitative approach employing survey methods on employees of family/foundation companies with a sample of...
Proceedings Article

Bibliometric Analysis of Strategic Digital Leadership to Boost Innovation in Organization

Budi Harto, Lili Adi Wibowo, Tjutju Yuniarsih
This paper aims to give an extensive bibliographic literature review based on concepts and terms about digital leadership to boost innovation in the organization. All the supporting publications were searched in Google Scholars, Scopus, and Harzing’s Publish or Perish software. Resulting in 96 papers...
Proceedings Article

The Effect of Flexible Work Arrangement and Perceived Organizational Support on Employee Job Performance: The Mediating Role of Employee Engagement

Riza A Yamin, E.S. Pusparini
This study aims to determine the effect of flexible work arrangements (FWA) and perceived organizational support (POS) on employee job performance through employee engagement. A cross-sectional research design was used in this study where the sample of the research were permanent employees in Indonesian...
Proceedings Article

The Innovative Behavior During Work from Home in Indonesia: The Role of Job Autonomy and Work Engagement

Aryo Wicaksono, E.S. Pusparini
Covid-19 pandemic changes the way people work, with many companies implementing work from home policy as a new way of working. Employees must adapt to the new policy, which requires organizations to create an optimal working environment to enable employees to have positive behavior and performance to...
Proceedings Article

The Effect of Perceived Organizational Support on Flexible Working Arrangement and Task Performance

The Mediating Role of Organizational Commitment

Yoga Pramaditya, E.S. Pusparini
The Covid-19 Pandemic affects the way of working in Indonesia that forces the banking industry to adjust its leading service while ensures employees finish their task-performance well by giving them the support they need. This research examines the effect of employees’ perceived organizational support...
Proceedings Article

Design of Work Motivation Strategy as a Determining Factor of Work Goals for Embroidery Industry Employees in Tasikmalaya City

Kusuma Agdhi Rahwana, Yana Setiawan
The purpose of this study was to determine the effect of work motivation and work environment in maintaining employee job satisfaction. The method used in this study is the causal method, with a research sample of 85 respondents and the analytical tool used in this study is multiple regression using...
Proceedings Article

The Relationship between Job Satisfaction and Employee Performance

Teten Mohamad Sapril Mubarok, Lindayani Lindayani, Syifa Nurul Farizah
This study investigates the relationship between job satisfaction and employee performance. To collect the data, this quantitative research distributed the survey to the 58 employees of PT. Chang Shin Reksa Jaya. The data was then statistically tested for linearity using SPSS 20. The result of the study...
Proceedings Article

The Effect of Work Procedure on Work Consistency in Leather Creative Industry Sector in Garut

Gina Aulia, Asri Solihat, Intan Permana, Hendro Sugiarto, Nizar Alam Hamdani
This study aims to investigate the effect of work procedure on the employee’s working consistency in the leather creative industry in Sukaregang, Garut. To achieve the objective, the study utilized a causal research design on 30 respondents. The data were analyzed through simple linear regression with...
Proceedings Article

Management Capacity Analysis of Higher Education in Indonesia

Arciana Damayanti, Agus Rahayu, Lili Adi Wibowo
Education is one of the sectors affected by the Covid-19 pandemic, where almost all educational institutions, ranging from primary to tertiary education in Indonesia, carry out unusual learning activities. This will not be a problem if the management capacity of tertiary institutions in Indonesia is...
Proceedings Article

A Systematic Literature Review: University Strategic Management

Zakiyah Tsauroh Islamiyah, Agus Rahayu, Lili Adi Wibowo
The purpose of this research is to get an overview of the strategies management implemented by universities to achieve university goals. Higher education is being modernized to effectively coordinate the education system into the worldwide instructive surroundings. Nevertheless, the lion’s share of institutions’...
Proceedings Article

Collaborative Strategy in Small and Medium Industries

Cucu Wahyudin, Agus Rahayu, Lili Adi Wibowo, Heny Hendrayati
This study examined the collaboration strategies that mediate the influence of the qualifications of SMIs managers, which include expertise, experience, education, and networking on company performance. The population of this study was small and medium industries supporting industrial clusters in one...
Proceedings Article

The Effect of Work Creation Law on the Five Forces of Competition Related to the Formulation of Competitive Strategies According to Michael E. Porter

Nugraha Pranadita, Agus Rahayu, Lili Adi Wibowo
The Law on Job Creation is an Omnibus Law that has been ratified by the House of Representatives of the Republic of Indonesia. This is closely related to the interests of workers and employers. After the reform era, there was a change in the issues faced by the workers because they had to deal with the...
Proceedings Article

The Competitiveness of Indonesian Craft as Creative Industries in the Global Market: A SWOT Analysis Approach

Donald Crestofel Lantu, Mia Rosmiati, Sri Herliana, Rendra Chaerudin, Nur Lawiyah
This research focused on the conditions of the craft as a creative industry in the global market by looking at aspects of its competition. This study aimed at analyzing strategies that can be formulated and become recommendations for stakeholders and exporters (MSMEs) and a reference for further research...
Proceedings Article

Formulating Business Strategies and Operating Strategies in E-Embroidery SMEs

Eka Ludiya, Agus Rahayu, Lili A Wibowo
This research aims to obtain a business strategy and operating strategy that can be applied by SMEs after the outbreak of the Covid-19 virus. The author conducted literature research and interviews with company owners. Analysis techniques in strategy formulation were carried out through three stages:...
Proceedings Article

Building the Capacity of Alms Institutions through the Performance of Community-Based Economic Development Strategy

(Case Study at LAZNAS DT in Indonesia)

Ira Murwenie, Nanang Fattah, Kusnendi Kusnendi, M. Adib Sultan
The purpose of this study is to build a scientific concept that connects the performance of Community-Based Economic Development (CBED) with the ability to build the organizational capacity of the alms Institution through a case study at LAZNAS DT in Indonesia. The research method used was Regression...
Proceedings Article

The Effectiveness of Strategies to Achieve Customer Loyalty: The Role of Relationship Marketing and Customer Retention

Arlin F M Trenggana, Lili A Wibowo, Agus Rahayu, Oktaviani Lestari
This study aimed at determining consumer loyalty, relationship marketing, and customer retention and seeing the success of the strategies that have been carried out. The method used was causal and descriptive quantitative. The population was JNE customers in the city of Bandung. The sampling technique...
Proceedings Article

The Effect of Vocational School Leadership and Educational Innovations on the Culture of Innovation

Chaerunnisa Chaerunnisa, Suryana Suryana, Lili Adi Wibowo
The study aims to determine the effect of leadership implemented in vocational schools on the culture of innovation. The study expanded the empirical overview on vocational school principals’ role in implementing educational innovation to improve the culture of innovation. The quantitative research method...
Proceedings Article

The Implementation of Digital Transformation on Improving Public Services

Mira Indriyulia Ekarini, Lili Adi Wibowo
This study aimed at determining the extent of digital transformation by the Ministry of Agrarian Affairs and Spatial Planning in improving public services, so it is hoped that this research can measure the impact of digitization on public services. This study applies a qualitative method with a descriptive...
Proceedings Article

Factors Affecting Start-up Performance

A Literature Review

Sunu P H Triono, Agus Rahayu, Lili A Wibowo, Andry Alamsyah
This research was conducted to identify factors contributing to start-up performance. In a knowledge-based economy, start-ups in technology can significantly contribute to the development of the economy and society. However, study about the performance of technology startup fragmented into several domains...
Proceedings Article

The Influence of Organizational Learning and Innovation on Competitive Advantage at SMK in West Java Province

Sundusiah Sundusiah, Agus Rahayu, Lili A. Wibowo
The establishment of Vocational Schools at this time is not yet capable of making the greatest contribution to the provision of excellent human resources. As a result, continual learning and innovation are required in order to improve its competitive edge. The purpose of this study was to investigate...
Proceedings Article

The Impact of Technology Business Incubator on Startup Success among Business Incubator Members

Dede Akhmad Nawawi, Hari Mulyadi
This research aimed at investigating the impact of Technology Business Incubator on Startup Success among Business Incubator Members at LPiK ITB Bandung. A verificative approach was carried out by employing the explanatory survey method. This research involved 88 business owners as the analysis unit....