Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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Technology Acceptance Model (TAM): An Analysis on User of Digital Statistic Platform (Lapangbola.com)

Authors
Adam Hermawan1, *, Ratih Hurriyati2, Heny Hendrayati3
1School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
2Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
3Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
*Corresponding author. Email: adamhermawan@upi.edu
Corresponding Author
Adam Hermawan
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.064How to use a DOI?
Keywords
Consumer Behavior; Technology Acceptance Model; Marketing; Digital Marketing; Social Media; Technopreneur
Abstract

Lapangbola is a start-up application that provides tournament management, including live core, team, and player statistics, for early childhood, amateur, and professional soccer. The Lapangbola application is influenced by several factors to produce accurate statistics and follow user needs. Currently, Lapangbola has a low number of application users, which is 60 people in 2 years. This is the main focus faced by Lapangbola because the small number of users will hinder the process of developing the Lapangbola application. To increase the number of users, Lapangbola needs to improve the ease and convenience of using the application; thus, it is necessary to make in-depth measurements of what factors influence the decision to use the application for Lapangbola users. The research method used was explanatory, with a total of 60 respondents using Lapangbola. Technical data analysis used the technology acceptance model (TAM). The results show that adjusted R squares 0.294 or 29% T value of Perceived ease of use on the attitude of 5.570, Perceived ease of use on Perceived ease of use has a value of 16.613, Attitude Intention to use has a value of 7.014. Therefore, these results indicate that the value of T is greater than the significance level of 5%, and it can be concluded that Perceived usefulness, Perceived ease of use, Attitude factor affect Intention to use in the Lapangbola Digital Statistics Application.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
978-94-6239-590-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.064How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Adam Hermawan
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - Technology Acceptance Model (TAM): An Analysis on User of Digital Statistic Platform (Lapangbola.com)
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 332
EP  - 334
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.064
DO  - 10.2991/aebmr.k.220701.064
ID  - Hermawan2022
ER  -