Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

Conference name: 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Date: 01 February-30 March 2022
Location: Bandung, Indonesia (offline & online)

The 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) was held on August 18, 2021 in a hybrid (offline and online), offline activities were held at the Auditorium of the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung-Indonesia. The aim of GCBME 2021 is to provide a platform for educators, researchers, artists, scholars, managers, postgraduate students and entrepreneurs from different cultural backgrounds to present and develop research, development and innovation in the field of Business Management and Entrepreneurship.

The Contributions are expected to be the main reference articles on the topic of each book. It will be strictly peered reviewed by experts in the fields. This book provides opportunities for the delegates to exchange new ideas and implementation experiences, to establish business or research connection book and to find Global Partners for future collaboration. This book is expected to be held annually and years of 2021, we take the theme of: “Digital Business as The Engine of Economic Recovery" GCBME ultimately goals to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business person from the diverse cultural backgrounds to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. I hope the readers can find the sustainability of the usefulness of this book, in developing business analysis and implementation.

The scopes of The 6th GCBME consists of the main thematic groups but is opens to other relevant topics: Organizational Behavior, Leadership and Human Resources Management, Innovation, Operations, IT Management and Supply-Chain Management, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Contemporary Issues, Economics Education and Green Business.

I hope the readers will find the usefulness of this book in understanding the development of the analysis and application of business management and entrepreneurship for decision support.

With warmest regards,
Prof. Dr. Ratih Hurriyati, MP