Collaborative Strategy in Small and Medium Industries

DOI

10.2991/aebmr.k.220701.089How to use a DOI?

Keywords

Small and Medium Industries; Collaboration; Company Performance

Abstract

This study examined the collaboration strategies that mediate the influence of the qualifications of SMIs managers, which include expertise, experience, education, and networking on company performance. The population of this study was small and medium industries supporting industrial clusters in one of the small industrial areas in the city of Bandung. There were 53 SMIs in the area. The number of samples observed with an accuracy of 5% were 23 companies, and in this study, 30 SMIs were investigated. The data were collected by distributing questionnaires and interviews to the SMIs owners or management. To get a profile about the owners of SMIs, categorization was carried out based on age, gender, length of business, and activity in associations. Questions on the questionnaire include skills, experience, education, networking, collaboration strategies, and company performance. The method used was path analysis, and it was found that expertise and networking have a significant effect on collaboration strategies and company performance. The influence of the skill variable with the communication indicator (X1) on the partnership strategy variable (collaboration) with the marketing network indicator (X11) directly is 32.4%. The effect of the networking variable with the business relationship indicator (X9) on the partnership strategy variable (collaboration) with the marketing network indicator (X11) directly is 14.7%.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Cucu Wahyudin
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - Collaborative Strategy in Small and Medium Industries
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 486
EP  - 490
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.089
DO  - 10.2991/aebmr.k.220701.089
ID  - Wahyudin2022
ER  -