Building Competitive Positional Advantages in the Hotel Industry in Tasikmalaya

DOI

10.2991/aebmr.k.220701.038How to use a DOI?

Keywords

Competitive Positional Advantage; Hotel Industries

Abstract

This study discusses relationship marketing which is oriented to the creation of long-term harmonious relationships with all stakeholders. This study integrated the variables of relational exchange behavior, outcomes from relationship marketing (relationship outcomes) with strategic marketing outcomes resulting from relationship marketing activities including trust, cooperation, relationship closeness, cooperation synergy, and competitive positional advantage. This research is descriptive verification with a quantitative approach. The effect of this synergy of cooperation was the most dominant influence on competitive positional advantage because of its direct effect compared to other independent variables.

Thus, the variable synergy of cooperation is the main priority in increasing competitive positional advantage, in the sense that in the synergy of cooperation between hotel business partners by paying attention to market access, efficiency related to cost savings, then related to increased turnover and profitability. The total effect of the cooperative synergy variable on the competitive position advantage variable was 0.319 or 31.9%. It can be ascertained that this cooperation synergy variable had the greatest influence and gave the highest contribution to the competitive position advantage.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Depy Muhamad Pauzy
AU  - Agus Rahayu
AU  - Vanessa Gaffar
PY  - 2022
DA  - 2022/07/12
TI  - Building Competitive Positional Advantages in the Hotel Industry in Tasikmalaya
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 191
EP  - 197
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.038
DO  - 10.2991/aebmr.k.220701.038
ID  - Pauzy2022
ER  -