Repurchase Intention: The Role of Trust, Perceived Usefulness, and Satisfaction

DOI

10.2991/aebmr.k.220701.061How to use a DOI?

Keywords

Perceived Usefulness; Repurchase Intention; Satisfaction; Trust

Abstract

This study aimed at obtaining an overview and analyzing repurchase intention in e-commerce based on trust, perceived usefulness, and customer satisfaction. The existence of e-commerce changes customer behavior in purchasing travel or transportation tickets and provides the option to repurchase or switch to other e-commerce applications. The research used descriptive, quantitative, and causality. Purposive sampling was used where the respondents were customers who have been and are still buying tickets through Tiket.com. The data processing techniques employed path analysis with SEM-PLS. The study results show that repurchase intentions only get the role of trust and satisfaction. These results show that the Tiket.com application can make consumers believe or be satisfied and impact repurchasing interest in the Tiket.com application for their next trip. The perceived usefulness of the application has a role in making consumers satisfied.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Arlin F M Trenggana
AU  - Ratih Hurryati
AU  - Bambang Widjajanta
PY  - 2022
DA  - 2022/07/12
TI  - Repurchase Intention: The Role of Trust, Perceived Usefulness, and Satisfaction
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.061
DO  - 10.2991/aebmr.k.220701.061
ID  - Trenggana2022
ER  -