Creating Tourism Experience- Orchestra Model Approach

DOI

10.2991/aebmr.k.220701.044How to use a DOI?

Keywords

Tourism Experience; Tourism Village; Orchestra Model; Tourism Marketing

Abstract

Creating the tourism experience is an important part of a series of tourism activities. A good experience will create a good memory in the mind of tourists. To produce a tourist experience, the tourism destination manager should pay attention to what components can shape the experience itself. Thus, this study aims at finding out how the destination manager can develop components that can build the tourism experience. The methodology used is qualitative using orchestral model analysis introduced by Pearce (2011). The data collection process was carried out using observation, interviews, and literature review. As the results of research, it was found that the use of an orchestral model in building experiences in Ciburial Tourism Village was not fully available since there are some factors influences including tourism destination managerial skill and the limit of knowledge regarding how to create the tourism experience. Thus, it is necessary to understand and develop further strategies from the destination manager on creating an optimal tourism experience from a management perspective as part of tourism marketing goals.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Titing Kartika
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2022
DA  - 2022/07/12
TI  - Creating Tourism Experience- Orchestra Model Approach
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 225
EP  - 230
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.044
DO  - 10.2991/aebmr.k.220701.044
ID  - Kartika2022
ER  -