Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

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76 articles

Improving Tourist Attractions Revisit Rate: The Perspective of Network Marketing SURE Model

Yanhong Liu, Yuan Le, Xiaowen Jie
With rapid development of tourism, revisit rate in scenic spots becomes one of the important indicators to measure the vitality of tourist attractions. Increasing revisit rate can effectively enhance the sustainable development ability of tourism enterprise. Network marketing SURE model follows the diversity...

The Analysis of WeChat based on Network Economics

Xuanyu Piao
WeChat is a product that invented by Tencent company, which have a predominant status in Chinese Instant Message market. Research on this application is necessary and valuable. In this article, this application will be analysed by an innovate perspective, which is Network Economics. The analysation is...

A brief analysis of the influencing mechanism of Internet financial behavior: based on congruity perspective

Ruitao Jing
Driven by financial market and information technology, the research on Internet financial management has become a hot topic in this field. Existing research shows that the interaction between consumers and brands facilitates the consumption behavior. By collating the relevant literature in the fields...

The Process of Multi-agent Participation in Value Co-creation under Crowdsourcing Innovation Mode

Qiaoyi Cao
The innovation of based on crowdsourcing platform provides innovative solutions for enterprises. Many scholars have done a lot of research on willingness and mode of innovation on crowdsourcing platform, but the papers regarding value co-creation in the crowdsourcing process are relatively less. Therefore,...

Practical Thoughts on the Construction of E-commerce Maker Space

Li Wu
As China's economic development has entered a new normal, the economic development model needs to be upgraded and updated. It is necessary to give full play to the social innovation spirit and encourage entrepreneurship so as to achieve the sustainability of economic development. By building a passenger-created...

Sharing Knowledge through Sharing Advisor in Age of Sharing Economy: A Conceptual Model

Waqas Khuram, Yanqing Wang
The concept of ‘sharing economy’ has become a popular concept nowadays. Organizations, irrespective of their nature of business and scope of operations, are now practicing it. Academia has also no exception. The academicians, along with their job of imparting lectures, are now ‘sharing the economy’ by...

The Effect of Leader Communication Strategy on Employee Task and Contextual Performance: The Mediating Role of Feedback Quality

Wen Xu, Jin Xue
Based uponsocial information processing theory and organizational communication theory, the present research examined how leader communication strategy, as measured by leader motivating language, influenced employees’ task and contextual performance from a process mechanism of feedback quality. The research...

China's commercial bank credit business Research on challenges and development countermeasures in the age of big data

Yan Wang, Xiaohan Gao
The development of modern science and technology takes "the improvement of computing capacity and data mining application and transmission" as its essence, which continuously promotes the development of commercial Banks, and the credit business subconsciously needs to change in the intelligent technical...

The Problems and Countermeasures of Tourism Development of Intangible Cultural Heritage in Harbin

Qiang Yu, Lanlan Liu
Intangible cultural heritage embodies the wisdom of human development and is an important tourism resource. This paper has combed the status quo of intangible cultural heritage in Harbin, and through the analysis of the existing problems of intangible cultural tourism in Harbin, further expounds the...

The Analysis of Korean Entertainment Companies' Business Strategy in The Greater China from the view of Value Chain ——Exemplified by S. M. Entertainment and EXO

Yuanchao Liu
Under the background of globalization and digital convergence, the media integration and industrial transformation are the new outlets for the entertainment industry in the wave of future. With its extraordinary integration of upstream and downstream industries, S.M.Entertainment from Korea has become...

Empirical study of Cultural inheritance and Family business governance

Haifei Wang
Family firm is a common form of economic organization, a considerable proportion in the world economy, the family governance mode has its unique advantages. Many factors that affect the governance of family business, culture is a most influential far. Since the reform and opening, the family business...

Tourists satisfaction analysis of Sanya Dadonghai Tourist Attraction- Based on IPA Method

Danhe Wang
Tourist satisfaction, as a key factor affecting the competitiveness of tourist attractions, has important research significance. This paper takes the Dadonghai tourist attraction as the research object, analyzes the collected data by using IPA analysis method and obtains the four aspects of tourist satisfaction...

Current Situation Analysis and Countermeasure Research of China's Innovative Human Resource Allocation

Jing Liu, Yi Zhou, Lijia Huang
The economic development of a country depends largely on the level of innovation and development of the country. Innovative human resources are also a necessary condition for the implementation of the national innovation-driven development strategy. The rationality of its configuration directly affects...

Research on the Construction of Enterprise Performance Evaluation System Based on Balanced Scorecard

Hong Ji, Peiwen Zhang, Yunqin Zou
In the face of diversification of organizational forms, the traditional performance evaluation system that only focuses on financial indicators and internal indicators is no longer applicable. Now more comprehensive performance is used combining financial and non-financial indicators and internal and...

A Theorical Model: How Venture Capital and Top Management Team Heterogeneity Influence the Firm Innovation

Hong-an Chen, Xia Zhang
Innovation is a hot topic of the times, and innovation drive leads to the development of the first power. Enterprises are facing increasingly fierce competition, the importance of enterprise innovation is once again prominent and imminent; at the same time, with the development and perfection of China's...

Adverse Selection Behavior in China’s Pension Insurance Market for Urban and Rural Residents

Jiaxin Shen, Yechun Zhang
Using data from China Family Panel Studies(CFPS), the paper analyzes the adverse selection in urban and rural residents pension insurance, and its heterogeneity with different age、income and level of education. We find the adverse selection is significant in the China’s urban and rural social residents...

Research on the Impact of the Belt and Road Initiative Development Index and China's Foreign Direct Investment

Xuemei Li, Peng Jie, Xiaojun Zhao
This paper is devoted to comprehensive assessment of infrastructure development in 42 countries along the “Belt and Road” from different dimensions, including transportation infrastructure, communication network infrastructure, education infrastructure, and energy infrastructure, according to its economic...

Grey correlation analysis of innovation investment and industrial economic growth in Shen-Guan-Hui economic circle

Wenbo Deng
By studying the relationship between innovation investment and industrial economy, this paper discusses the promotion of scientific research expenditure and scientific research personnel investment on industrial economic growth. This paper analyzes the relationship between innovation input and industrial...

Research on the Improvement of Service Quality in Logistics Enterprises from the Perspective of Customer Satisfaction

Xiaoping Liu
On the basis of the fuzzy comprehensive evaluation method, the paper establishes an index system for evaluating customer satisfaction for logistics enterprises according to investigation data. With Suzhou Yuan Cheng Logistics as the case, the paper analyzes problems logistics enterprises have in service...

Applying "willingness to pay" approach for evaluation of economic impact from the world's biggest sporting events

Elena Gureeva, Ilya Solntsev, Nikita Osokin, Tatiana Skryl
This article analyses the approaches for evaluating the economic impact from the world's top sporting events, with the focus on the "willingness to pay" technique. The variations of this model and basic assumptions are also assessed. Authors developed their own social research study dedicated to measuring...

Investigation Report on Influencing Factors of Consumers' Purchasing Behavior of New Energy Vehicles in Changzhou,China

Qing-ming Wei, Zi-xuan Zhang, Yu-xin Xia
In this paper, the survey survey survey, research analysis and results, research conclusions and suggestions to discuss, a comprehensive analysis of the current consumer behavior to buy new energy vehicles factors, and finally according to the results of statistical analysis of data, for related enterprises...

Suggestions on improving the financial management system of public institutions

Wenjun Pei
Under the new situation, the gradual improvement of the development level of institutions puts forward higher requirements for the effective development of financial management related to it. In this context, in order to maintain the good financial management of institutions, and enhance the implementation...

An Empirical Analysis of the Impact of Internet Finance on Money Supply

Min Wei
The emergence and development of Internet finance has brought about a thorough subversion and profound transformation of traditional finance, which not only changed the supply and demand structure of money, but also had a profound impact on the transmission mechanism of monetary policy. Based on the...

Research on the development of film-induced tourism in Heilongjiang Province

Lanlan Liu, Qiang Yu
Heilongjiang Province is rich in film-induced tourism resources, with the unique natural scenery and local customs and practices, Heilongjiang Province attracted a large number of film and television drama creators to come. The flourishing development of film and television has laid a good foundation...

Research on the Application of Consumer Psychology Theory in Real Estate Marketing

Runhan Hou
With the development of economic society, the real estate industry plays a vital role in national economy and greatly correlates with other industries. This paper reviews the current mature marketing theory and related concepts of consumer psychology, and combines the characteristics of real estate marketing,...

Research on the development of live streaming industry in China

Junfeng Wang
Live streaming industry has developed rapidly and become a new type of Internet culture industry with the rapid development of Internet technology in the past two years in China. However, there are also many problems behind the prosperous development of live streaming industry, such as profit model and...

On the Legal System of Transfer Pricing Anti-tax Avoidance

Xianlin Guo, Chen Huang
Transfer pricing is one of the typical tax avoidance methods of obtaining income and transfer profit between associated enterprises. With the rapid developments of international trade, more and more multinational companies is avoiding tax through transfer pricing; international tax coordination problem...

Situational Analysis of Vietnam for Belt and Road Initiative

Doan Ba Toai, Xi Guan, Amogh Ghimire
This paper is motivated to investigate the situational analysis of Vietnam in the implementation of the Belt and Road Initiative (BRI) of China. The bilateral relation between Vietnam and China and Vietnam’s perspective towards OBOR project were discussed in specific in order to address the impacts of...

Current Situation and Analysis of the research on MOOC copyright

Xiangpen Pan, Fengtao Xiao, Luobei Kuang, Ruotong Liao
Widespread popularity of MOOC triggers people's high attention on its copyright. This thesis, based on analyzing domestic literature on MOOC copyright studies, mainly summarizes the availability of MOOC copyright, main contents covered, relevant stakeholders, protection methods of MOOC copyright as well...

Market survey and analysis of "new dream" training for new generation industrial workers

Yuan-bing Liao
The "dream program" of the new generation industrial workers, led by the Communist Youth League Guangdong Provincial Committee and other units, has set up a good platform for the growth and development of the new generation of industrial workers. Since the implementation of the "dream project", the scale...

Analysis of the Competitiveness and Complementarity of China-Ukraine Trade Cooperation under the Background of "Belt and Road"

Ying Wang, Ze Tian, Shenyue Xia
This paper selects the Trade Intensity Index (TII) , Intra-Industry Trade Index and Revealed Comparative Advantage Index (RCA) to analyze the competitiveness and complementarity of Sino-Ukrainian trade in goods, and concludes that the trade complementarity between the two countries is dominant. To this...

Application of Leo Bernard's "Inherent Stimulus" Theory in Poster Design

Yao Zhang, Bing Liu
The theory of natural stimulus of Leo Bernard was studied, and combined with business cases, the principles of its application in poster design are analyzed in detail. The results show: The theory of "intrinsic stimulation" has an important application in the poster design, and it shows the following...

n Human Capital Investment of Poor Population -- Based on the Perspective of Targeted Poverty Alleviation

Yaping Mao
The ultimate realization of the goal of poverty alleviation should not only solve the current poverty phenomenon, but also block the intergenerational transmission of poverty. From the angle of human capital investment of poor people, this paper analyzes the feasibility of educational investment, skill...

Countermeasures and paths for optimizing government performance management

Ying Sun
Performance management is the further development of performance appraisal, and it adds performance counseling to the process of the performance formation of the appraisal object. The marginal effect of government performance management is mainly reflected in two aspects: politics and management. At...

Data Mining and Visualization Analysis of shared bikes ——In the Case of Citi bike

Can Yang, Xuemei Li
As a new kind of sharing economy, shared bikes solve the last kilometer problem of people's travel. This paper analyzes the riding characteristics of shared bike users in New York by using the massive data of shared bikes. Based on the cycling data of Citi Bike, the R language is used to extract, clean...

The Study of Grid Management Application on Bank Zone

Liyan Chen
At present, the electronic level of Bank is continuously improving. Grid management, a new managerial concept, has the potential of being a powerful weapon that affects the study on Bank Zone. This paper starts from the connotation and characteristics of grid management, and discusses its structure and...

Analysis of Advertising Creativity and Audience Psychology

Bing Liu, Ruiqiu Pang
Around the advertising creativity and the audience to carry out research, combing the nature and characteristics of advertising creativity, thinking about the audience's theoretical background, clarifying the audience's emotional appeal, consumer psychology, and national culture. The research shows:...

Business Models Innovation and Venture Capital Intention of Technology Entrepreneurship Projects: Inverted U-moderating Role of Technological Innovation

Shushan Zhang, Beibei Gao, Lei Sun
This paper obtains relevant data set of 199 technology entrepreneurship projects from China domestic entrepreneurial reality show, and empirically analyzes the impact of business model innovation on venture capital intention and the moderating role that technological innovation plays between them in...

Research Review of Investment Environment of Host Country and China Overseas Direct Investment

Yinglong Yang, Xianmei Fan, Yiping Wang
In the process of accelerating China's participation in international investment, the impact of the host country's investment environment on the security and return of China's overseas assets is becoming more and more obvious. When conducting the foreign direct investment, Chinese enterprises should...

Study on Liver Visceral Manifestation of Huangdi’s Internal Classic of Medicine Based on Knowledge Discovery in Database

Yanda She, Li Zhang
By constructing the knowledge discovery model of liver visceral manifestation in Huangdi’s Internal Classic of Medicine, a special database of annotator of liver visceral manifestation is designed, and then the knowledge network algorithm is used to construct the matrix of the relationship between the...

Tesla:A good company to invest in?

Bofan Bao
Tesla, as a world class company, has attracted more and more attention recently. As a non-traditional car company, its product development is the most attractive place.However, is the company a good choice to invest in? In this article, the author discusses the financial performances of Tesla, analyzes...

Research on Initial Construction Model of Sharing Economy Platform under Competitive repertoire

Chun-Yang Zhou
In an increasingly competitive sharing economy market, the platform must quickly build and increase the number of users through competitive action. The sharing economy platform implements a series of competitive strategies for users to aim to improve platform competitiveness. However, few people know...

Historical Experience of China's Regional Economic Development ---A transformation from Unbalanced Strategy to Rebalancing Strategy

Siqi Jia
The experience of China’s reform and opening up in the 40 years since it was put forward in 1978 can be summarized as a transformation “from unbalanced strategy to rebalancing strategy.” At the beginning of the reform, China implemented the unbalanced regional development strategy that the eastern coastal...

The Construction and Analysis of the Evaluation System of Double Performance about Farmer Cooperatives

Huimin Shao, Yang Xu, Lingling Ma
Based on the related literature and the stakeholder theory, this paper analyzes the reliability and validity of the double performance by using the methods of questionnaire investigation and quantitative analysis. By weighting the analytic hierarchy process (AHP), calculating with the method of the weights...

A Study on the Substitution Efficiency of Agricultural Mechanization Development in Zhejiang Province on Agricultural Labor Force

Chun-Xiang Liu, Ningji Lv
The agricultural “replacing labor force with machinery” is the main content of agricultural mechanization development. In this paper, the empirical analysis of the substitution efficiency of agricultural mechanization development in Zhejiang Province on agricultural labor is conducted. The main conclusions...

From closed to open: diversity of family forms ——Analysis the theory of Beck’s "family in the post-family era"

Qian Yang
Beck put forward the concept of "family in the post-family era", intending to point out the future development trend of families in Western countries. Since the reform and opening up of China, the family, which is the most basic unit of society, has also ushered in modern transformation that its structure...

The Challenges and Countermeasures of Realizing the Modernization of Government Network Public Opinion Management in the Age of Big Data

Yi Jin
Internet public opinion in the era of big data has "predictability." The government's network public opinion governance is mainly faced with the challenges of public opinion analysis technology, the quality of public opinion data, the lack of publicity and sharing of public opinion data, the lack of...

Research on centralized purchasing management of China's chain retail enterprises

Yan Wang, Xiaohan Gao
For chain retail enterprises, the procurement process and enterprise development are closely linked. China's retail industry has huge potential, huge consumer groups and increasing consumer demand, which provide a huge market for China's retail industry. In this paper the current situation of the development...

The Construction of Performance Evaluation Index System for Strategic Emerging Enterprises in China

Chao Zeng, Peiwen Zhang
The development of strategic emerging industries is a major strategic choice for China's development of the economy in the new era. In order to promote the important role of the high-tech zone in leading the development of emerging enterprises, the Ministry of Science and Technology has proposed an industrialization...

Change of Customer Concept in Marketing Activities

Xun Li
Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and...