The Analysis of WeChat based on Network Economics

DOI

10.2991/ebmcsr-18.2018.6How to use a DOI?

Keywords

WeChat, Network Economics, Network Externalities, Metcalfe Principle, Matthew Law

Abstract

WeChat is a product that invented by Tencent company, which have a predominant status in Chinese Instant Message market. Research on this application is necessary and valuable. In this article, this application will be analysed by an innovate perspective, which is Network Economics. The analysation is mainly from 4 parts: the brief historical background of this application; the market strategy of WeChat which further include the establishment of a strong installation base, the increasement of the overall transfer cost of this application, the persistence on mobile terminal, and the desire to expand into global market; the value of this application to the Tencent company; and the challenge WeChat facing in the global market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuanyu Piao
PY  - 2018/11
DA  - 2018/11
TI  - The Analysis of WeChat based on Network Economics
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 32
EP  - 37
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.6
DO  - 10.2991/ebmcsr-18.2018.6
ID  - Piao2018/11
ER  -