Improving Tourist Attractions Revisit Rate: The Perspective of Network Marketing SURE Model

DOI

10.2991/ebmcsr-18.2018.5How to use a DOI?

Keywords

Network marketing, SURE model, Revisit rate, Tourist attractions.

Abstract

With rapid development of tourism, revisit rate in scenic spots becomes one of the important indicators to measure the vitality of tourist attractions. Increasing revisit rate can effectively enhance the sustainable development ability of tourism enterprise. Network marketing SURE model follows the diversity of media, new generation of consumers, fragmented entertainment time as its insight of Spreading, Unification, Route and Exactness(SURE). Questionnaires and cases collection are conducted to combine the characteristics of SURE model with the operating model of scenic spot to explore the feasibility of improving revisit rate. It is conducive that improving revisit rate of tourist attractions constitutes new generation of young consumers. A set of scenic closed loop marketing is found which provides corresponding strategies for scientific and sustainable development of the various stages.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanhong Liu
AU  - Yuan Le
AU  - Xiaowen Jie
PY  - 2018/11
DA  - 2018/11
TI  - Improving Tourist Attractions Revisit Rate: The Perspective of Network Marketing SURE Model
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 26
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.5
DO  - 10.2991/ebmcsr-18.2018.5
ID  - Liu2018/11
ER  -