Research on the Improvement of Service Quality in Logistics Enterprises from the Perspective of Customer Satisfaction

DOI

10.2991/ebmcsr-18.2018.76How to use a DOI?

Keywords

Customer satisfaction, Service quality, Fuzzy comprehensive evaluation

Abstract

On the basis of the fuzzy comprehensive evaluation method, the paper establishes an index system for evaluating customer satisfaction for logistics enterprises according to investigation data. With Suzhou Yuan Cheng Logistics as the case, the paper analyzes problems logistics enterprises have in service quality under the perspective of customer satisfaction, puts forward specific improvement measures in aspects such as information management, target consumption group, service cost etc., which is of certain referential significance for logistics enterprises to improve their service quality of competitiveness.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoping Liu
PY  - 2018/11
DA  - 2018/11
TI  - Research on the Improvement of Service Quality in Logistics Enterprises from the Perspective of Customer Satisfaction
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 391
EP  - 395
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.76
DO  - 10.2991/ebmcsr-18.2018.76
ID  - Liu2018/11
ER  -