The impact of DSR index on online purchase decision: Based on price adjustment effect

DOI

10.2991/ebmcsr-18.2018.68How to use a DOI?

Keywords

Network reputation system; DSR score; product price; moderating effect

Abstract

Taobao Store Dynamic Rating (DSR) includes three indicators: truthful descriptions, service attitudes, logistics services. How do these indicators impact on customers online purchasing decision-making? How will the price of products affect these three indicators on the online purchasing decision-making? In view of the three indicators of DSR, this paper collects and summarizes the information of Taobao stores and the massive purchase data of consumers, and studies how these factors affect online purchasing decision-making.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiran Mei
PY  - 2018/11
DA  - 2018/11
TI  - The impact of DSR index on online purchase decision: Based on price adjustment effect
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 352
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.68
DO  - 10.2991/ebmcsr-18.2018.68
ID  - Mei2018/11
ER  -