Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

The impact of DSR index on online purchase decision: Based on price adjustment effect

Authors
Yiran Mei
Corresponding Author
Yiran Mei
Available Online November 2018.
DOI
10.2991/ebmcsr-18.2018.68How to use a DOI?
Keywords
Network reputation system; DSR score; product price; moderating effect
Abstract

Taobao Store Dynamic Rating (DSR) includes three indicators: truthful descriptions, service attitudes, logistics services. How do these indicators impact on customers online purchasing decision-making? How will the price of products affect these three indicators on the online purchasing decision-making? In view of the three indicators of DSR, this paper collects and summarizes the information of Taobao stores and the massive purchase data of consumers, and studies how these factors affect online purchasing decision-making.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2018
ISBN
978-94-6252-603-7
ISSN
2352-5428
DOI
10.2991/ebmcsr-18.2018.68How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yiran Mei
PY  - 2018/11
DA  - 2018/11
TI  - The impact of DSR index on online purchase decision: Based on price adjustment effect
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 352
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.68
DO  - 10.2991/ebmcsr-18.2018.68
ID  - Mei2018/11
ER  -