A brief analysis of the influencing mechanism of Internet financial behavior: based on congruity perspective

DOI

10.2991/ebmcsr-18.2018.8How to use a DOI?

Keywords

Self-congruity, Functional congruity, External cues, Internet financial

Abstract

Driven by financial market and information technology, the research on Internet financial management has become a hot topic in this field. Existing research shows that the interaction between consumers and brands facilitates the consumption behavior. By collating the relevant literature in the fields of marketing and psychology, based on the theories of social psychology, this paper initially constructs the theoretical model of Internet financial intention. Then, it provides theoretical basis and suggestions for the further development of the brand image construction of Internet financial management.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruitao Jing
PY  - 2018/11
DA  - 2018/11
TI  - A brief analysis of the influencing mechanism of Internet financial behavior: based on congruity perspective
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 42
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.8
DO  - 10.2991/ebmcsr-18.2018.8
ID  - Jing2018/11
ER  -