Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

A brief analysis of the influencing mechanism of Internet financial behavior: based on congruity perspective

Authors
Ruitao Jing
Corresponding Author
Ruitao Jing
Available Online November 2018.
DOI
10.2991/ebmcsr-18.2018.8How to use a DOI?
Keywords
Self-congruity, Functional congruity, External cues, Internet financial
Abstract

Driven by financial market and information technology, the research on Internet financial management has become a hot topic in this field. Existing research shows that the interaction between consumers and brands facilitates the consumption behavior. By collating the relevant literature in the fields of marketing and psychology, based on the theories of social psychology, this paper initially constructs the theoretical model of Internet financial intention. Then, it provides theoretical basis and suggestions for the further development of the brand image construction of Internet financial management.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2018
ISBN
978-94-6252-603-7
ISSN
2352-5428
DOI
10.2991/ebmcsr-18.2018.8How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ruitao Jing
PY  - 2018/11
DA  - 2018/11
TI  - A brief analysis of the influencing mechanism of Internet financial behavior: based on congruity perspective
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 42
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.8
DO  - 10.2991/ebmcsr-18.2018.8
ID  - Jing2018/11
ER  -