Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

+ Advanced search
204 articles
Proceedings Article

Peer-Review Statements

Ratih Hurriyati, Lili Adi Wibowo, Ade Gafar Abdullah, Sulastri, Lisnawati, Yusuf Murtadlo
Proceedings Article

Factors Affecting Non-performing Loans at PT BPR Pijer Podi Kekelengen

Tenny Sitepu, Isfenti Sadalia, Iskandar Muda
PT Bank Perkreditan Rakyat Pijer Podi Kekelengen serves the community through the banking intermediation function. This bank receives funds from the public in form of deposits and re-disburses them in the form of credit. Credit given to the public has a risk in returning installments to the bank. Banks...
Proceedings Article

How Maritime Connectivity and Crude Oil Price Determine Capital Structure of Maritime Industry in Indonesia

Nur Huda Salasa Majid, Imo Gandakusuma
Maritime industries dominate the world’s trade transportation mode because more than 90% of international trade volume is transported by sea. Indonesia as the biggest maritime country in the world has a big contribution to international trade volume. Investment decisions are very important for the sustainability...
Proceedings Article

Discriminant Analysis of Insurance Companies in Indonesia

Bagoes Harsono, Imo Gandakusuma
This study aims to identify a financial distress condition for insurance companies using existing methods such as the Altman Z-score and Ohlson O-score and also approach a new discriminant model using the data from 2017 to 2021. In order to improve the quality of estimation and forecasting of the financial...
Proceedings Article

Banking Efficiency Analysis with Data Envelopment Analysis Method on Registered Commercial Banks on the Indonesia Stock Exchange

Jessi Arsitha, Isfenti Sadalia, Rulianda Purnomo Wibowo
This study aims to analyze the efficiency level of commercial banks listed on the Indonesia Stock Exchange for the period between 2015 and 2019 and to analyze the efficiency level of commercial banks according to bank groups based on bank core capital. This type of research was quantitative research....
Proceedings Article

Investment Strategy to Determine an Optimal Portfolio in Banking

Laura Osman, Nisrul Irawati, Abdillah Arif Nasution
The purpose of this study is to determine the banking stocks to include in an optimal portfolio and the proportion of the final funds of each company’s shares. This research was conducted on the Indonesia Stock Exchange on stocks listed on the IDX from 2017–2021. This study used secondary data with a...
Proceedings Article

Corporate Governance and Debt Equity Ratio: Its Effect on Share Price

Triyono Adi Tristanto, Nugraha, Ikaputera, Maya Sari, Imas Purnamasari, Kartika Septiani
This paper investigates the impact of Corporate Governance and Debt Equity Ratio on the Share Price in Manufacturing Companies of the Consumer Goods Industry, Firms listed in Indonesia’s Stock Exchanges are taken as samples. The time period is 2017–2019, using SPSS tools. Corporate Governance has been...
Proceedings Article

The Fed Interest Rate as the Dominant Factor of Portfolio Equity Flows

Wilman San Marino, Nugraha, Ikaputera Waspada
The drivers of the equity portfolio flow to Emerging Market Countries (EMCs) are divided into factors, i.e., the global environment that supports EMCs investment and the attraction factors that are the domestic environment and EMCs attract those invest money. The main factor that has the greatest impact...
Proceedings Article

The Effects of Fear Sentiment on Covid-19 on IPO Underpricing Moderated by Government Intervention

Rahadian Abby Putra, Arief Wibisono Lubis
Underpricing is a phenomenon that often occurs when companies conduct IPOs. One of the factors that influence the occurrence of underpricing is investor sentiment. The current condition where there is a Covid-19 pandemic causes a sentiment of fear in investors. This level of fear can be reduced by reducing...
Proceedings Article

Reaction Analysis of Issuers Listed on the Indonesia Stock Exchange on the Impact of Covid

(Event Study: The First Case of Covid-19 in Indonesia, Micro-scale PPKM and Emergency PPKM)

Alwi Ihsan Nababan, Nisrul Irawati, Chairul Muluk
The purpose of this research was to identify and analyze differences in Abnormal Return & Trading Volume Activity before and after the announcement of the first Covid-19 case in Indonesia, Micro-Scale PPKM, and Emergency PPKM in companies listed on the Indonesia Stock Exchange during the 2020–2021...
Proceedings Article

The Influence of Financial Literacy, Financial Inclusion, and Financial Attitude on MSME Performance with Financial Self-efficacy as Intervening Variables During the Covid 19 Pandemic

M. Fadhli Lutfi Nasution, Nisrul Irawati, Abdillah Arief
This research was carried out on Micro, Small, and Medium Enterprises (MSMEs) in the Culinary Sector of Medan City registered at the Medan City Cooperatives and SMEs Service. This study aims to analyze the Effect of Financial Literacy, Financial Inclusion, and Financial Attitude on MSME Performance with...
Proceedings Article

Financial Flexibility and Health Sector Firm Performance in ASEAN-5 Countries: Moderate Role of Directors with MD Degree

Nida Hanasa, Arief Wibisono Lubis
Under uncertain circumstances, Financial flexibility plays a crucial role in strategic adjustment for businesses and is also vital for firms in developing countries with high volatility stock markets. With increasing public attention to the health sector as the pandemic progresses, the question arises...
Proceedings Article

The Effect of Financial Knowledge on Financial Behavior Mediated by Financial Attitude and Financial Self Efficacy on MSME Activities in Medan City During the Covid-19

Desmilan Amelia, Nisrul Irawati, Chairul Muluk
This study aimed to examine and analyze the effect of financial knowledge on financial behavior mediated by financial attitude and financial self-efficacy directly or indirectly. The approach used in this study was a causal approach. The population, as well as the sample of this study that was taken...
Proceedings Article

An Analysis of the Influences of COVID-19 Pandemic on the Infrastructure Sector Price Index from March 1, 2021 - April 19th, 2022

Shabrina Adzhani Dewi, Imo Gandakusuma
This study aims to analyze the effect of the COVID-19 Pandemic on stock price performance based on the number of daily cases, the number of daily deaths, and the vaccination rate. Furthermore, this research was conducted on the Sectoral Price Index found on the Indonesia Stock Exchange (IDX), especially...
Proceedings Article

Comparisonal Analysis of the Formation of Optimum Stock Portfolio in LQ45 Index and Development Board Index Using Single Index Model and Random Model

Arief Rachmansyah, Maya Sari, Ikaputera Waspada, Lena Lestary
The purpose of this study is to provide empirical evidence that determining a stock portfolio using a single index model can provide optimal returns compared to determining a stock portfolio using a random model. There were 374 stocks from the Development Board Index and 45 stocks from the LQ45 index...
Proceedings Article

The Importance of Designing Islamic Financial Education M-Learning for Increasing Islamic Financial Literacy

Larisa Yohanna, Endang Sondari, Syahid Syahid
Most of Indonesia’s population is Muslim, but many are trapped in RIBA. Muslim MSEs must improve their financial literacy by sticking to Islamic norms to avoid insolvency. This study aims to assess MSEs’ Islamic financial literacy, attitudes toward Islamic financial institutions, how essential Islamic...
Proceedings Article

Factors Affecting the Health of Public Banking Companies in Indonesia

Denggan Freddy Pangaribuan, Isfenti Sadalia, Nisrul Irawati
This study aims to find out and examine the influence of financial factors (Firm Size, Investment Performance, Operating Margin, Price Earning Ratio, Surplus Growth, and Liquidity) on the health of open government banking companies in Indonesia. The population of this study was as many as five open government...
Proceedings Article

The Influences of Prospectus Information and Macroeconomics on Initial Returns to Companies that Undergo Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX)

Rinaldi Lubis, Isfenti Sadalia, Nisrul Irawati
Underpricing may be a phenomenon that always occurs throughout the world, including in Indonesia during an Initial Public Offering (IPO), which suggests that the worth at the time is less than the worth of the shares traded on the secondary market, the difference in price is defined because the initial...
Proceedings Article

Determinant Factors Affecting Personal Taxpayers’ Compliance at KPP Pratama Medan Belawan

Ferdinan Hasibuan, Rina br. Bukit, Abdillah Arif Nasution
Tax revenue is a significant contribution used by the government for the broadest possible prosperity of the people. This encourages the government to continue to increase sources of income from taxation. However, unfortunately, there are still individual taxpayers at KPP Pratama Medan Belawan (Medan...
Proceedings Article

Improvements in Management Reporting by Utilizing the Laundry-Based Information Technology Systems and Financial Planning: Business Coaching in One of SMEs Located in DKI Jakarta

Faiz Amer Abdat, Sisdjiatmo K. Widhaningrat
The goal of the study involves the Business Coaching method to improve the quality of the system, effectiveness, and efficiency of financial and operational records as well as the quality of financial strategy management. Business Coaching was conducted by using a descriptive qualitative approach. Data...
Proceedings Article

Islamic Value Oriented Fraud Awareness: Phenomenology of Anti Fraud Behavior in Medium Scale Business Sector

R. Rozmita Dewi Yuniarti, Toni Heryana, Indah Fitriani, Mimin Widaningsih, Lilim Halimah, Devi Febriani, A. Osselea Restu, A. Neng Hasnah Siti
This study aims to determine how many business people understand business without fraud, which is oriented towards Islamic values. The objects studied are the personality of the businessman, the understanding of the business environment, and the knowledge/experience of the businessman about fraud. The...
Proceedings Article

Does Asymmetric Information Perception Relate to MSMEs’ Access to Banking Credit?

Syti Sarah Maesaroh, Agus Rahayu, Lili Adi Wibowo, Alfira Sofia, Risma Rahatuningtyas
One of the problems faced by MSMEs in Indonesia is related to finance. MSMEs experience obstacles, especially in obtaining loan funds for business operations. This study analyzed the factors that determine MSMEs’ access to formal credit from banks. The research method used was path analysis to test a...
Proceedings Article

Comparative Analysis of Capital Structure and Profitability During the COVID-19 Pandemic on Telecommunication Companies in the Indonesian Stock Exchange

Novie Wulan Sari, Mokhamad Anwar
This study examined the comparative analysis of capital structure and profitability during the COVID-19 pandemic. In knowing the extent of the benefits obtained by a company, it can be seen from the financial performance, especially in the capital structure as measured by the Debt-to-Equity Ratio and...
Proceedings Article

Implementation of Discounting Cash Flow Theory in Restorative Justice Processes in the Stage of Police Investigation in Indonesia

Nugraha Pranadita, Nugraha, Maya Sari
In the criminal law system in Indonesia, which begins with the investigation process and ends with the criminal process, the police carry out their role at the investigation and investigation stage. Criminal law is enforced in criminal courts, while civil law is enforced in civil courts. This is because...
Proceedings Article

The Effects of Financial Dollarization on Foreign Direct Investment in Ghana

Kennedy Acheampong, Disman, Edi Suryadi, Hari Mulyadi, Muhamad Arief Ramdhany
The impact of financial dollarization on foreign direct investment was examined in this article. Augmented Dickey-Fuller (ADF) tests were used to verify the series’ unit root. Unit root test results showed that all variables were stationary at a 5% significant level in I(0) or I(1) difference. Consequently,...
Proceedings Article

The Effect of Profitability on Stock Return (Study on Financial Technology Companies Listed on NASDAQ)

Sulastri, E. Tarmedi, B. Widjajanta, A. Panjaitan
This study aims to obtain an overview of the profitability of stock return in financial technology companies listed on the NASDAQ. The type of research used is descriptive and verification research with explanatory research methods. The sampling technique in this study is purposive sampling technique...
Proceedings Article

Factors Affecting the Tourism Sector and Implications for Economic Growthin the New Normal Era

Djunarto, Heru Subiyantoro, Sutrisno, Vivi Lusia
The purpose of this study was to determine the factors that influence the acceleration of increasing Indonesia’s economic growth through the tourism sector, with the dependent variable being Per capita Income, Creative Economy, Infrastructure, Investment, and Tourism Objects. The research method used...
Proceedings Article

The Role of Social Capital in the Creative Economy

Lili Dianah, Tetep, Nizar Alam Hamdani, Asep Suparman, Saddam Maulana
This study aims to determine the role of social capital in developing students’ creative economy in learning social sciences. This study used descriptive research. The subjects were students of SMP Negeri (State Junior High School) 3 Lembang, grade 9, which consisted of 12 groups, and each group consisted...
Proceedings Article

Digitalization of the Economy and Traditional Market Economic Behavior in Social Studies Perspective

Tetep, Alni Dahlena, Nizar Alam Hamdani, Triani Widyanti, Ade Suherman
The phenomenon of economic digitization has penetrated every aspect of economic activity. This phenomenon has caused fundamental changes in the economic behavior of Indonesian people, especially in the Garut Regency. This study examines the behavior of the traditional economy in conditions of economic...
Proceedings Article

Online Shopping (Olshop), Economic Literature, and Student Consumption Behavior in the Era of Economic Digitalization

Tetep, Mega Indah Siti Syahbaniah, Alni Dahlena, Galih Abdul Fatah Maulani, Lina Siti Nurwahidah
The phenomenon of online shopping is increasing. Some of them employ postpaid or prepaid payment systems. This is a new symptom in economic activity due to the development of the digital economy, which can cause symptoms of consumptive behavior or lazy behavior in students. This study aims to find out...
Proceedings Article

The Effect of Digital Transactions and Online Shopping on the Personal Financial Management Ability of Social Studies Students of Institut Pendidikan Indonesia Garut

Tetep, Nizar Alam Hamdani, Arik Darojat, Mega Siti Syahbaniah, Prima Melati, Hilmi Nurfaizan
Digital transactions and online shopping have become a new culture today, marking civilization's advancement in economic activities and challenges and opportunities for students to increase their insight and ability to take advantage of the development of economic digitization. Personal financial...
Proceedings Article

The Influence of Social Studies Thematic Texts on the Economic Behavior of Students in Junior High School in Garut Regency

Alni Dahlena, Tetep, Eldi Mulyana, Endang Dimyati, Jamilah
Economic behavior leads to the formation of an entrepreneurial spirit. In junior high school, economics is taught and integrated with Social Sciences so that it is thematic and can be the basis for the formation of the entrepreneurial spirit of a student. This study aimed to describe whether thematic...
Proceedings Article

The Effectiveness of Using E-commerce Media in Improving Students’ Understanding of Basic Economic Principles

Tetep, Nizar Alam Hamdani, Slamet Nopharipaldi Rohman, Lucky Nurjamin, Nissa Zahra
Students towards understanding the basic principles of economics. The rise of e-commerce is undoubtedly a big challenge for the world of education, especially in providing understanding for students as the millennial generation in utilizing the e-commerce media. E-commerce has now become a millennial...
Proceedings Article

The Influence of Ips (Economy) Thematic Texts on the Economic Behavior of Students in Junior High School in Garut Regency

Alni Dahlena, Tetep, Nizar Alam Hamdani, Odang Hermanto, Maskur, Slamet Noprihaldi Rohman
Economic behavior leads to the formation of an entrepreneurial spirit. In junior high school, economics is taught which is integrated with Social Sciences, so that it is thematic and can be the basis for the formation of the entrepreneurial spirit of a student. This study wants to describe whether thematic...
Proceedings Article

The Effect of Information and Communication Technology-Based Knowledge Management on Employee Innovation to Solve Work Problems

Tacbir Hendro Pudjiantoro, Syamsul Hadi Senen, Eeng Ahman, Hari Mulyadi
Information technology-based knowledge management can improve employee performance innovation. This research aims to find many studies that deal with knowledge management based on information technology and innovation of employees to solve the problems they face. This research is a review of articles...
Proceedings Article

Revitalization of Operational Procedures to Improve Performance Efficiency: Study Case at PPSDM Consultant

Muhammad Bari, Sisdjiatmo K. Widhaningrat
MSMEs contribute significantly to both Indonesia’s economic growth and employment. Like their larger counterparts, MSMEs varied in core businesses. MSMEs that focus on services business need to pay more attention to its standardization both in the service delivery process and the end products received...
Proceedings Article

The Analysis of Supply Chain Management Implementation for the Creative Industry in Bandung

Izson Tanaka, Katlea Fitriani
The level of efficiency in creative industry remains low, leaving most of the creative industry sub-sector vulnerable to business continuity if changes and improvements in the aspect of production inputs are not made. Supply chain management is one of the sciences that can help overcome inefficiency....
Proceedings Article

Proposed Forecasting and Inventory Management System to Reduce Out of Stock: A Case Study of Distributor of Agricultural Product

Kiagus Muhammad Amris Amrullah, Gatot Yudoko
A distributor of agricultural products sells Rockwool, which is imported from the Netherlands. The problem faced by the distributor is the product that is often out of stock resulting in a reduced customer service level. This research aims to overcome the out stock of Rockwool products by proposing a...
Proceedings Article

Sustainable of Supply Chain Through Smart Technology in Indonesian Retail MSMEs

Mochamad Heru Riza Chakim, Mulyati, Rasyid Tarmizi, Bernadine Dwi Arrya Syahputra, Ryantama Munajat
Order fulfillment is an essential process in managing the supply chain. The success of manufacturers competing throughout the supply chain depends partly on the business model that determines the inventory level that must be held to fulfill an order. However, the order fulfillment process is not limited...
Proceedings Article

Omnichannel Technology: IT Innovation in Indonesia Retail Industry

L. Lisnawati, R. Hurriyati, Disman, V. Gaffar
This study aims to determine the effect of Information Quality and This article desire to examine the appliance of omnichannel technology as an IT innovation in the Indonesian retail industry. Omnichannel technology integrates all communication and process of purchase channels, providing customers with...
Proceedings Article

The Influence of Service Quality of Service Provider Consultant Planning Construction Planning on Service User Satisfaction

Totong Budiman, Ratih Hurriyati, Heny Hendrayati
This study aims to describe service quality and user satisfaction, and customer satisfaction helps to identify hypotheses about service quality. Relationship between perceived service quality and service user satisfaction. This research method uses a simple random sampling method. This sample uses up...
Proceedings Article

The Effect of Word of Mouth on Purchase Intention

Abin Muhamad Farhan First, Ratih Hurriyati, Heny Hendrayati
Public talk about the educational product or service that is being communicated is very important. If the educational product or service produced is good, the sense of trust will increase and make purchase intention very significant. This study aims to inspect the effect of this word-of-mouth (WOM) on...
Proceedings Article

The Effect of Electronic Word of Mouth and Brand Image on Purchase Decision on Consumers of J&T Express Delivery Services

Jordy Alexi Yohans, Ratih Hurriyati, Heny Hendrayati
Purchasing decisions are important issues that need to be considered in the competition of delivery services. Electronic word of mouth (eWOM) and brand image need to be managed by J&T Express, where both factors become information channels that are able to affect consumer purchasing decisions. Finding...
Proceedings Article

The Effect of E-Service Quality and Perceived Risk on Purchase Decisions Using the PayLater Payment Method

Kharisma Dearika Irsanyya, Ratih Hurriyati, Heny Hendrayati
The PayLater feature has become a more convenient and straightforward alternative to digital credit payments. However, the growth of these credit card service users is typically unstable and occasionally begins to decline. Multiple types of complex requirements are believed to make it difficult for users...
Proceedings Article

The Analysis of Consumers’ Behavioral Intention in Using Mobile Banking Through the UTAUT Model Approach: A Case Study on New Livin by Mandiri Application

Mohamad Herdi Faizal, Ratih Hurriyati, Heny Hendrayati
Banking business has undergone significant changes in this era of digital transformation. This situation encourages the banking industry to create more flexible procedures, organizational structures, and business models as a means to embrace the competition. This research aims to understand the role...
Proceedings Article

The Influence of Brand Image on Repurchase Intention of NFT Transactions on the Opensea Marketplace

Dani Kurniawan, Ratih Hurriyati, Heny Hendrayati
Digital technology is continuously evolving, and NFT, one of the blockchain breakthroughs, is receiving much attention. The goal of repurchasing NFT transactions on the Opensea marketplace is a fascinating topic. This article discusses the impact of brand image on Opensea marketplace users’ repurchase...
Proceedings Article

How Customer Experience Influenced on Purchase Intention of the Music Stream Application: Study of Spotify Users in Indonesia

Pepen Supriatna, Ratih Hurriyati, Heny Hendrayati
Spotify ranked first with the highest market share. However, Spotify posted considerable losses. Low purchase intention is alleged to be the cause of the losses suffered by Spotify. In this case, it is hoped that improving customer experience can trigger user purchase intentions, ultimately impacting...
Proceedings Article

The Influence of Electronic Word of Mouth, Image of Destinations, and Tourist Facilities on the Decision to Visit at Sari Ater Hotel and Resort Subang West Java

Thalita Syifa Fatimah, Ratih Hurriyati, Heny Hendrayati
This research aims to determine and explain the size of the simultaneous and partial effect of Electronic word of mouth, Citra Destination, and Tourist Facilities on the choice to visit the Sari Ater Hotel & Resort. This research proposal employs description and verification techniques. This study’s...
Proceedings Article

UTAUT Model Acceptance on Consumers’ Behavioral Intention to Use Cellular Digital Application

Teuku Dhani Ramdhani, Ratih Hurriyati, Heny Hendrayati
The rapid development of information technology has encouraged the cellular telecommunication industry to keep making innovations in order to provide the best service to consumers. The Covid-19 pandemic also has contributed significantly to accelerating the shift toward digital technology. In response...
Proceedings Article

Indonesian Millennials’ Online Shopping Intention During the New Normal Covid 19

Vidyarini Dwita, Puspa Leni, Jumiatul Mulya, Megawati
This research investigated the interest in online shopping among Indonesian Millennials during the new normal COVID-19 epidemic. This research contributes to understanding how familiarity with online shopping is mediated by information search could affect the online shopping interests of urban millennials...
Proceedings Article

Mobile Games Impact on Food Marketing Towards Gen-Z

Anneu Suryani, Ratih Hurriyati, Heny Hendrayati
The rising use of co-branding strategy to expand the business has given rise to various phenomena. The latest phenomenon that emerged as a result of using this strategy is when McDonald executed this strategy and made their global sales beat Wall Street expectations of 39, 81%, according to analysts....
Proceedings Article

The Impacts of E-Service Quality on Repurchase Intention

Rafaida Putri Rahmania, Ratih Hurriyati, Heny Hendrayati, Lili Adi Wibowo
To enhance Sociolla Cosmetics’ marketing strategy, which is primarily focused on enhancing and raising repurchase intention through e-service quality, this study set out to measure the impact of e-service quality on repurchase intention on the website for cosmetic sales. This study employed a descriptive...
Proceedings Article

Staycation Model of Hotel Visitors in Bandung

Novia Yuliarni, Ratih Hurriyati, Bambang Widjajanta, Dimas Yudistira Nugraha
The purpose of this study was to determine the relationship between perceived value and visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study used quantitative methods by distributing questionnaires...
Proceedings Article

The Influences of Kopiko’s Product Placement in Korean Drama Towards Indonesian Korean Drama Viewers Purchase Intention

Jeaqualine Imanuella Esaf Leo, Fitri Aprilianty, Nurrani Kusumawati
The number of Indonesians watching Korean dramas has drastically increased since the Covid-19 pandemic. Many sequences in Korean dramas display the involvement of commercial advertising, and one of them was carried out by Kopiko, which was hailed as the first Indonesian company to do so. The limited...
Proceedings Article

Analysis of Augmented Reality Technology to Influence Purchase Intention Using Tam Approach

Donni Arisugewo, Sukaria Sinulingga, Fadli
The development of digital technology and the rapidly increasing number of smartphones and internet users in Indonesia, are potential factors for business actors in utilising digital technology in running their businesses. Business actors in marketing their products can utilise the emergence of many...
Proceedings Article

The Influences of Social Media Marketing Activities Towards Brand Loyalty

Reysa Febiola Tanu Riady, Nurrani Kusumawati
Social networking was first intended to be entertaining. It is currently used as a more important topic, particularly as a platform for commercial promotion. One sector that uses social media as a marketing tool is the fashion industry. In Indonesia, online buying for apparel has become more commonplace...
Proceedings Article

The Effect of Online Customer Experience Toward Customer Satisfaction and Customer Loyalty

A Case Study on Skin Care Product Brand Somethinc in Indonesia

Christabella Aurelia, Nurrani Kusumawati
Over the past five years, the local skincare industry in Indonesia has grown quickly. One of the regional brands that have recently attracted attention is called Somethinc. It was launched in 2019 and significantly grow over the last three years, is currently ranked third among Indonesia’s domestic skincare...
Proceedings Article

Guerrilla Marketing in Higher Education the Creative Promotion for Student Purchase Intention

Mirza Abdi Khairusy, Ratih Hurriyati, Puspo Dirgantari, Didit Haryadi
The purpose of this study is to explore guerrilla marketing in private universities. Strong and weak advertising theory is the basis of this research. A descriptive survey was used as the research design. The analysis method uses the Structure Equation Model (SEM) with SmartPLS 3.0 through a quantitative...
Proceedings Article

Analysis of Improvement Strategies Towards “Agen Perisai” Personal Selling Performance in BPJS Ketenagakerjaan North Sumatra Region

Dwita Ramadhini, Sukaria Sinulingga, Beby Karina
The number of workers registered as participants in BPJS Ketenagakerjaan only reached 42% of the working workforce (according to BPS Indonesia data for February 2020). This is a challenge for BPJS Ketenagakerjaan in achieving its strategic plan targets. One of the strategic steps of BPJS Ketenagakerjaan...
Proceedings Article

The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

Andri Mauladi, Agus Rahayu, Lili Adi Wibowo
Tourism is one sector that plays a role in the economy of a country. It has multiplier effect that is able to create easy and cheap jobs that have an impact on the creation of a country’s foreign exchange. The development of international tourism in various developing countries can increase their role...
Proceedings Article

Brand Placement Effectiveness on TV Series Moderated by Identification with Characters

Haryantiningrum, Yeshika Alversia
Brand placement has become an emerging marketing tactic considering its approach to persuading a broader audience in a more natural way without openly coming across as an advertisement directly targeted to them. This paper describes how brand placement can be an effective strategy by measuring key indicators...
Proceedings Article

Omni Channel’s Preferences to Strengthen Tourism Villages as Ecotourism Destinations

Yeni Yuniawati, Rini Andari, Gitasiswhara, Rijal Khaerani
Tourist villages are currently one of the attractive choices for domestic and foreign tourists. This is supported by the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, who encourages the development of the potential of tourism villages in Indonesia to improve the creative economy...
Proceedings Article

User Behavioral Intention Model of E-Wallet

Made Primantari, Rita Komaladewi, John Sihotang
The adoption of fintech products has grown rapidly not only driven by the internet and technology nowadays but also reinforced by policies regarding the encouragement of non-cash payment movements. The strategy of cash-burning has been widely practiced by FinTech companies since the beginning to attract...
Proceedings Article

The Effects of Consumer Involvement, Price Sensitivity, and Sensory Appeal of Organic Food Purchase Intention During the COVID-19 Pandemic

Nanda Fathiyah Gumay, Nurdin Sobari
Organic food is grown and produced organically without any use of chemicals such as pesticides, fertilizers, or any other modified organism. Due to the COVID-19, there was a significant change in consumer behaviour including organic food consumption that automatically increased the sales. This study...
Proceedings Article

Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

Mohamad Reza Nurpratama, Ratih Hurriyati, Aceng Gima Sugiama, Bambang Widjajanta, Rini Larasati Irawan
Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers...
Proceedings Article

The Influence of Attitude Toward User Generated Content (UGC) in TikTok on Purchase Intention

Karina Dwi Pramesti, Yeshika Alversia
TikTok users in Indonesia are growing rapidly. The users can directly connect with information through User-Generated Content (UGC) in TikTok, which can attract consumers’ attention to evaluate the product before making purchases. This study examines the effect of TikTok users’ attitudes toward UGC on...
Proceedings Article

The Enhancement of Social Media Engagement as a Marketing Strategy for a Clothing and Accessories MSME

Rian Samosir
Marketing in an MSME is one of the main components to maintain the MSME afloat in its market competition. Utilizing social media as a marketing strategy can increase sales and customer retention through regular interactions and time-based customer service. An MSME that sells clothing and accessories...
Proceedings Article

The Moderating Roles of E-Satisfaction in the Relationships Between E-Service Quality and E-Loyalty

An Empirical Study in E-Commerce

Bella Nisa Rachmawati, Ratih Hurriyati, Heny Hendrayati, Lili Adi Wibowo
E-Service Quality is one important element for a company to work better in order to create satisfaction and generate loyalty. This study aims to examine the effect of E-Service Quality on E-Loyalty with E-Satisfaction as a moderating effect. This is a quantitative research that use verificative and descriptive...
Proceedings Article

Impact of Brand Image and Relationship Marketing on Customer Loyalty Through Customer Satisfaction

(Case Study at Coffee Shop “Heavy.Dosed” Medan)

Haikal P. Rizal, Syafrizal Helmi Situmorang, Amrin Fauzi
Loyalty and satisfaction are determining factors for a form of business to last long or not. The company will not last long if the owner ignores the loyalty and satisfaction of customers who have used the services and products of the business. Several things that can increase or decrease customer loyalty...
Proceedings Article

The Effect of Service Failure and Word of Mouth on Customer Satisfaction Through Service Recovery on “Couple of Shoes” Laundry Services Medan

Reza Muhammad, Syafrizal Helmi Situmorang, Sugih Arto Pujangkoro
This research was conducted on “couple of shoes” laundry services registered with the Department of Cooperatives and SMEs in Medan City. This study aims to analyze how service failure and word of mouth on customer satisfaction through service recovery in the laundry couple of shoes. This research was...
Proceedings Article

A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application

Senny Luckyardi, Ratih Hurriyati, Bambang Widjajanta
The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish...
Proceedings Article

Analysis of the Influence of Customer Value on Purchase Decisions

Case Study at PT Indo Webhost Kreasi, Medan City

Ary Firiansyah Lubis, Isfenti Sadalia, Beby Karina Fawzeea Sembiring
This study aimed to see the effect of customer value on purchasing decisions. The research methodology used is descriptive quantitative with a Multiple Regression Analysis approach to answering the research hypothesis. The research population is the representative of employees that becomes partner of...
Proceedings Article

The Effects of Social Media Marketing and Experiential Marketing on Repurchase Intention with Brand Trust on Full-Service Airline

Geraldi Petra Lasputra, Sugih Arto Pujangkoro, Beby Karina Fauzeea Sembiring
The significant increase in peoples’ interest in using air transportation to travel and the rise in information technology development become the main business opportunities for the Indonesian Aviation Industry. One of the important keys for the corporation to survive business competition is customers’...
Proceedings Article

Marketing in Indonesia Islamic Banking and Finance

A Systematic Literature Review

Wenda Wahyu Christiyanto, Ratih Hurriyati, Bambang Widjajanta, Vanessa Gaffar
Islamic banking has a long history in Indonesia, and it is frequently researched in numerous studies, particularly from the viewpoints of economics, finance, and accounting. On the other hand, there have been few marketing studies on Islamic banking in Indonesia. Furthermore, studies on commercial banks...
Proceedings Article

An Analysis of the Influence of Lifestyle, Customer Value, Customer Experience, and Brand Image on Customer Loyalty Cosmetics Oriflame PT. Orindo Alam Ayu Moderated by Satisfaction

Sri Yanti Kristin Sinaga, Linda T. Maas, Beby Karina Fawzeea Sembiring
Cosmetics are a basic need for most women. Loyalty to purchase cosmetics is much influenced by lifestyle, customer value, customer experience, and brand image. Satisfaction with the product also affects the increase in consumer loyalty to certain cosmetic products. This research was survey research using...
Proceedings Article

The Impacts of Implementing Sustainability Practices on Luxury Brands Perception and Purchase Decision of Generation Y and Z

Sindhu Bhagaskara, Nurdin Sobari
Sustainability is one of the most important concerns in almost every aspect of the present day. The scrutiny to have sustainability in luxury products has grown over time. However, luxury and sustainability, or what one might call sustainable luxury might sound oxymorons, while in fact, they have a lot...
Proceedings Article

Analysis of Multichannel Service Delivery Quality on Customers’ Continued Engagement Intention a Context of Multichannel Service in Indonesia

Ediashta Amarussalam, Rifelly Astuti
This research is aimed to analyze the factors that affect the continued engagement intention in using the multi-channel service. Based on previous research, the adoption of technology has led to the combination of both internet-based and brick-and-mortar exchanges. On the other hand, enhancing seamless...
Proceedings Article

The Influence of Marketing Public Relations and Service Quality on the Decision to Purchase Services at PT Trans Kreasindo Productions Master of Management, University of North Sumatra

Ketthy Margaret Silaban, Endang Sulistyarini, Beby Karina
This study discusses the influence of Marketing Public Relations (MPR) and service quality on Event Organizer companies for the company’s sustainability. Event Organizer companies must be able to maintain Marketing Public Relations (MPR) and the quality of their services to consumers. Marketing Public...
Proceedings Article

Consumer Attraction Analysis of Culinary Products Using Marketing Mix Approach in Medan

Muhibur Rahman, Sukaria Sinulingga, Sugih Arto Pujangkoro
Marketing strategy is a strategy used by companies to win in market competition. Applying a marketing strategy in a business is very important and affects the company's performance. How the company developed the strategy would significantly affect the company's success rate. This study aims...
Proceedings Article

Exploring the Role of CRM in MSMEs

Vanessa Gaffar, Tika Koeswandi, Annisa Ciptagustia
This study aims to describe the role of CRM in MSMEs in Indonesia. This research is a qualitative descriptive study involving 20 MSMEs as participants. This study used interviews, observations, and documentation as data instruments. The data was analyzed through the triangulation technique and based...
Proceedings Article

The Effect of Customer Experience in Using the RRI Play Go Streaming Radio Application on Satisfaction and Loyalty

Ihza Hafizh Aljabbaru, Rulianda Purnomo Wibowo, Sugih Arto Pujangkoro
This research about Customer Apps Experience analyzes the influence of the Customer Experience with a focus on Cognitive Experience, Affective Experience, Relational Experience, and Sensorial Experience variables on Customer Satisfaction and Loyalty. Furthermore, it analyzes whether Gender, Age, and...
Proceedings Article

Exploring the Definition of WOM, Word of Mouth Communication Media, and Influencer Marketing

Arum Wahyuni Purbohastuti, Ratih Hurriyati, Bambang Widjajanta, Vanessa Gaffar
The definition of word of mouth (WOM) has developed from time to time along with the development of information and technology advances, in which WOM is currently being carried out more using online media. In addition, influencer marketing is part of the spread of word of mouth to introduce various types...
Proceedings Article

How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review

Ani Rakhmanita, Ratih Hurriyati, Vanessa Gaffar, Agus Rahayu, Lili Adi Wibowo, Bambang Widjajanta
A gamified loyalty program is a marketing tool used in a mobile app to promote repeat purchases and customer relationships and provide incentives through the game component. Several studies have explained the theory, characteristics, and results of conventional loyalty programs. A comprehensive review...
Proceedings Article

Analysis of Millennials Consumer Behavior in Choosing a Coffee Shop

Tuti Anggraeni, Ratih Hurriyati, Disman, Bambang Widjananta, Puspo Dewi Dirgantari
The coffee shop business is promising. In the midst of intense competition, coffee shop entrepreneurs are required to be able to manage the products sold and their services. Besides that, entrepreneurs must be able to understand the tastes of consumers. This study aims to examine the behavior of coffee...
Proceedings Article

The Effect of Food Quality and Service Quality on Consumer Loyalty with Satisfaction as the Intervening Variable

Elzelyta Nurillah Siregar, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
This research aims to determine and analyze the effect of food quality and service quality on consumer loyalty, with satisfaction as an intervening variable at Aisyah Catering Medan. The population in this research were all customers of Aisyah Catering Medan who had purchased at least twice, the number...
Proceedings Article

The Effect of Brand Image on Shopee’s Customer Loyalty

Intan Permana, Billy Reza Wahyudin, Nizar Alam Hamdani, Didit Supriyadi
This era has entered digitalization, and many services are digital, for example, digital shopping. The service provider is commonly referred to as e-commerce. Many Indonesian digital shoppers use Shopee, the largest e-commerce with a good brand image and many loyal users. Based on the applied theory,...
Proceedings Article

Analysis of Service Quality, Interest Rate, and Collateral on Kupedes Debtor Loyalty Through Debtor Satisfaction as Intervening Variables at Bank BRI Unit Medan Denai II

Rina Engelin Siagian, Sukaria Sinulingga, Amrin Fauzi
The loyalty of bank debtors is a factor supporting the progress of every bank in the banking world. Many factors affect loyalty, including service quality, interest rates, and collateral. This research is causal research using quantitative methods. The population in this study were all Kupedes credit...
Proceedings Article

Encourage Impulse Buying on E-commerce: Using Positive Emotion and Price Discount to Tapping into Shoppers Desires

Ira Valentina Silalahi, Ratih Hurriyati, Bambang Widjajanta
The COVID-19 pandemic has changed consumer behavior in shopping digital rapidly. The high interest in online shopping cannot be separated from the contribution of several big cities in Indonesia. This study aims to find out how positive emotions and price discounts can influence shoppers’ desires to...
Proceedings Article

Market Analysis on Man-Made Tourist Attractionin Indonesia

Haryadi Darmawan
According to the National Statistic Bureau (BPS,2013), the total of national domestic tourists has reached 250.036.370 travel activities, with the dominant motivation is visiting relatives (57%) and recreation (22%). When doing their recreation, there is three (3) type of destination that has been their...
Proceedings Article

Building Quality Digital Patient Experience Based on Innovation in Health Service Facilities in West Java

Julia Famor Pratami, Ratih Hurriyati, Vanessa Gafar, Bambang Widjajanta
Digitalization has begun to emerge in the healthcare industry as an effort to overcome the issues of health services access. Thus, this study was conducted to investigate the relationship between healthcare quality, innovation, and digital patient experience in dental healthcare facilities in West Java....
Proceedings Article

The Effectiveness of Tiktok Content as a Marketing Social Media Through Tourist Attraction in Influencing the Purchase of MSME Products for Tourism Destinations in Bandung

Aggi Panigoro Sarifiyono, Berry Lesmana, Angga Herdiana, Putri Gustina Ayu
One of them is Indonesia, which has been affected by the economic decline in the tourism sector. In research on how the influence of Tiktok as a social media marketing and tourist attraction in influencing the purchase intention of MSME products in tourist areas in the city and in the district of Bandung....
Proceedings Article

Model of Brand Community Identification on Brand Loyalty in a Human Brand’s Community: A Study of BTS ARMY on Weverse

Witha Shofani Rizka, Hapsari Setyowardhani
This study identified the antecedents of brand community identification based on the uses and gratification theory while examining the relationship between brand community identification and brand loyalty. Structural equation modeling was used to test the theoretical framework based on an online survey...
Proceedings Article

The Influence of Information Quality and Online Customer Review on Intention to Use

L. Lisnawati, M. Aris, R. Hurriyati, B. Widjajanta, G. Razati
This study aims to determine the effect of Information Quality and Online Customer Review on Intention to Use. The type of research used is descriptive and verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are Intention...
Proceedings Article

Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung

D. H. Utama, R. Fadhlurrahman, H. Mulyadi, B. L. Nuryanti, A. R. Lubis
For several years, e-commerce has become a significant concern for economic observers because it has an essential role in the digital era related to business growth. This study aimed to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description...
Proceedings Article

The Influence of Brand Image on Laptop Purchase Decisions

Puspo Dewi Dirgantari, Eni Susanti, Bambang Widjajanta, Agus Rahayu, Lili. Adi Wibowo
In today’s technological era, electronic needs are very necessary to help human work. Computers and laptops are electronic devices resulting from technological developments. In marketing, companies must be able to compete with other companies, one of which is in increasing the brand image of a product....
Proceedings Article

Student Satisfaction as a Marketing Strategy: A Case Study of Students at a University with Excellent Accreditation in Bandung, Indonesia

Yogi Suprayogi, Ratih Hurriyati, Bambang Widjajanta
The purpose of this research is to help universities find out the factors that can increase student satisfaction so that universities can be chosen amid intense competition between universities. The quantitative method was used by distributing online questionnaires to 105 respondents who were undergraduate...
Proceedings Article

The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention

Gamma Bhakti Pradana, Ratih Hurriyati, Heny Hendrayati
Karimunjawa National Park is faced with low behavioral intentions from visiting tourists that can harm a tourist destination. The main purpose of this study is to prove the role of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new...
Proceedings Article

Application of an Extended Model of Goal-Directed Behavior to the Effect of Covid-19 Virus Risk Perception and Vaccine Implementation on the Intention to Study Offline

Gatot Irwan Kurniawan
This study aims to look at students’ plans to study offline during the Covid-19 pandemic. The extended goal-directed behavior model (EMGB) is used in this study, which integrates two constructs: perception of Covid-19 risk and Covid-19 vaccination. The information was gathered using an online poll that...
Proceedings Article

Proposing a Model to Link Content-Type, Emotion, and Consumer Engagement Behavior

Erni Martini, Ratih Hurriyati, Mokh Adib Sultan, Puspo Dewi Dirgantari
This study proposed a conceptual model that predicts the role of emotion as a variable mediating the relationship between content type and consumer engagement behavior on social media. Research that has investigated the results of research on content types with consumer engagement behavior, especially...
Proceedings Article

Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase Intention

M. Meki Munawar, Ratih Hurriyati, Disman Disman, Vanessa Gaffar, Erni Martini, M. Irfan Hadi, Adhi Prasetio
This study aims to analyze the relationship between social network marketing, consumer engagement, and purchase intention from the perspective of mobile users in Indonesia. Furthermore, this research also aims to determine whether consumer engagement plays a mediating role between social network marketing...