The Impacts of E-Service Quality on Repurchase Intention

DOI

10.2991/978-94-6463-234-7_52How to use a DOI?

Keywords

E-Service Quality; Repurchase Intention; Sociolla

Abstract

To enhance Sociolla Cosmetics’ marketing strategy, which is primarily focused on enhancing and raising repurchase intention through e-service quality, this study set out to measure the impact of e-service quality on repurchase intention on the website for cosmetic sales. This study employed a descriptive quantitative verification approach as a part of the research method. There were 100 respondents selected through a non-probability sampling technique and simple random sampling. The findings of this study revealed that the quality of e-services give a significant positive impact on consumers’ repurchase intentions on Sociolla’s website. It implies that the higher the quality of e-service, the more likely consumers will be interested in purchasing their products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rafaida Putri Rahmania
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
AU  - Lili Adi Wibowo
PY  - 2023
DA  - 2023/09/29
TI  - The Impacts of E-Service Quality on Repurchase Intention
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 510
EP  - 514
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_52
DO  - 10.2991/978-94-6463-234-7_52
ID  - Rahmania2023
ER  -