Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Indonesian Millennials’ Online Shopping Intention During the New Normal Covid 19

Authors
Vidyarini Dwita1, *, Puspa Leni2, Jumiatul Mulya2, Megawati1
1Management Department, Universitas Negeri Padang, Padang, Indonesia
2STIE Perdagangan, Padang, Indonesia
*Corresponding author. Email: vidyarini@fe.unp.ac.id
Corresponding Author
Vidyarini Dwita
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_50How to use a DOI?
Keywords
Information search; Millennial consumers; New normal Covid 19 epidemic; Online purchase intention; Online shopping familiarity
Abstract

This research investigated the interest in online shopping among Indonesian Millennials during the new normal COVID-19 epidemic. This research contributes to understanding how familiarity with online shopping is mediated by information search could affect the online shopping interests of urban millennials during the new normal COVID-19 pandemic. This study is a sort of quantitative research done on urban millennials interested in online shopping amid the 2022 pandemic caused by the new normal strain of COVID-19. An online survey of urban millennials was conducted using non-probability samples obtained with purposive sampling. There were 200 respondents in the model—SmartPLS-based approaches for data analysis. The research findings show that familiarity with online shopping and information search has a positive and indirect influence on the online purchase intent of Indonesian urban millennials. Search for information serves as the mediator between familiarity with online shopping and online buying intentions. To draw the attention of urban millennials to online shopping, it is essential to evaluate their familiarity with online shopping and where and how they search for information before they’re interested in purchasing online.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_50How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vidyarini Dwita
AU  - Puspa Leni
AU  - Jumiatul Mulya
AU  - Megawati
PY  - 2023
DA  - 2023/09/29
TI  - Indonesian Millennials’ Online Shopping Intention During the New Normal Covid 19
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 496
EP  - 502
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_50
DO  - 10.2991/978-94-6463-234-7_50
ID  - Dwita2023
ER  -