Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Effects of Consumer Involvement, Price Sensitivity, and Sensory Appeal of Organic Food Purchase Intention During the COVID-19 Pandemic

Authors
Nanda Fathiyah Gumay1, *, Nurdin Sobari1
1Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: nanda.fathiyah@ui.ac.id
Corresponding Author
Nanda Fathiyah Gumay
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_64How to use a DOI?
Keywords
COVID-19; Organic Food; Purchase Intention
Abstract

Organic food is grown and produced organically without any use of chemicals such as pesticides, fertilizers, or any other modified organism. Due to the COVID-19, there was a significant change in consumer behaviour including organic food consumption that automatically increased the sales. This study aims to identify the effects of consumer involvement, price sensitivity, and sensory appeal of organic food purchase intention during the COVID-19 pandemic. Structural equation modeling with Partial Least Square (PLS) was used to analyze the research models proposed in the study. This study used explanatory research to test the model with 240 respondents surveyed with criteria of the respondents that have purchased organic food during the pandemic. The result show consumer involvement and sensory appeal have a significant positive effect on consumer intention to purchase organic food. While lifestyle, an additional variable, does not moderate the relationships for the model used in this study.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_64How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nanda Fathiyah Gumay
AU  - Nurdin Sobari
PY  - 2023
DA  - 2023/09/29
TI  - The Effects of Consumer Involvement, Price Sensitivity, and Sensory Appeal of Organic Food Purchase Intention During the COVID-19 Pandemic
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 619
EP  - 624
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_64
DO  - 10.2991/978-94-6463-234-7_64
ID  - Gumay2023
ER  -