Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Role of Social Capital in the Creative Economy

Authors
Lili Dianah1, Tetep1, *, Nizar Alam Hamdani2, Asep Suparman1, Saddam Maulana1
1Institut Pendidikan Indonesia, Garut, Jawa Barat, Indonesia
2Universitas Garut, Garut, Jawa Barat, Indonesia
*Corresponding author. Email: tetep@institutpendidikan.ac.id
Corresponding Author
Tetep
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_28How to use a DOI?
Keywords
Social capital; Creative Economy; Social sciences
Abstract

This study aims to determine the role of social capital in developing students’ creative economy in learning social sciences. This study used descriptive research. The subjects were students of SMP Negeri (State Junior High School) 3 Lembang, grade 9, which consisted of 12 groups, and each group consisted of 4 people. The study results show that social capital positively and significantly affects students’ creative economy. Groups with social networks could sell products very high, selling 80–90%, compared to groups that do not have social networks. Groups that have confidence in their members could sell products ranging from 60% to 90%. Thus, the role of social capital in social network indicators and trust is vital in product sales. Old products that are not innovative in shape, taste, and colors, such as colenak, grilled sticky rice, and getuk lindri, are difficult to sell, while products with creativity are sold more than 50%.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_28How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lili Dianah
AU  - Tetep
AU  - Nizar Alam Hamdani
AU  - Asep Suparman
AU  - Saddam Maulana
PY  - 2023
DA  - 2023/09/29
TI  - The Role of Social Capital in the Creative Economy
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 291
EP  - 299
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_28
DO  - 10.2991/978-94-6463-234-7_28
ID  - Dianah2023
ER  -