The Effect of E-Service Quality and Perceived Risk on Purchase Decisions Using the PayLater Payment Method

DOI

10.2991/978-94-6463-234-7_44How to use a DOI?

Keywords

E-Service Quality; PayLater; Perceived Risk; Purchase Decision

Abstract

The PayLater feature has become a more convenient and straightforward alternative to digital credit payments. However, the growth of these credit card service users is typically unstable and occasionally begins to decline. Multiple types of complex requirements are believed to make it difficult for users to comply. This current research is intended to investigate the effect of service quality and perceived risk using the PayLater payment method on purchase decisions for e-commerce services, as well as the impact of e-service quality and perceived risk on purchase decisions using the PayLater payment method among people in West Java. This research employs a descriptive quantitative approach, non-probability sampling by purposive sampling using Multiple Linear Regression Analysis. In order to collect data, a questionnaire was distributed online via Google Form to as many as 30 social media users in West Java. All data processing in this study was performed using Microsoft Excel 2013 and SPSS 26 software for Windows. The results of hypothesis testing previously described indicate that the e-service quality variable has a constructive and substantial effect on purchase decisions using the PayLater payment method. However, the study’s second hypothesis is refused because the perceived risk variable has no constructive and substantial effect on purchase decisions using the PayLater payment method. Based on the results of testing both hypotheses simultaneously, e-service quality and perceived risk have a substantial effect on purchase decisions taken with the PayLater payment method.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kharisma Dearika Irsanyya
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Effect of E-Service Quality and Perceived Risk on Purchase Decisions Using the PayLater Payment Method
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 447
EP  - 457
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_44
DO  - 10.2991/978-94-6463-234-7_44
ID  - Irsanyya2023
ER  -