Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

Authors
Andri Mauladi1, *, Agus Rahayu1, Lili Adi Wibowo1
1Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: w4andri@gmail.com
Corresponding Author
Andri Mauladi
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_60How to use a DOI?
Keywords
destination image; Instagram; interest to visit; social media; UNESCO global geopark
Abstract

Tourism is one sector that plays a role in the economy of a country. It has multiplier effect that is able to create easy and cheap jobs that have an impact on the creation of a country’s foreign exchange. The development of international tourism in various developing countries can increase their role in the global economy. This study aims to determine the role of social media and destination image in increasing tourist interest in UNESCO Global Geopark in West Java. The research design used was explanatory research with social media Instagram, destination image, and interest in visiting as the variables. The method of data collection used was a questionnaire. The research subject was Ciletuh Geopark, one of the UNESCO Global Geoparks in West Java, involving 200 GURILAPSS Instagram followers as research respondents. The analysis tool used was the structural equation modeling structural equation model (SEM). The results showed that social media had a positive and significant effect on the image of the destination, and destination image had a significant positive effect on visiting interest.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_60How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andri Mauladi
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2023
DA  - 2023/09/29
TI  - The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 584
EP  - 592
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_60
DO  - 10.2991/978-94-6463-234-7_60
ID  - Mauladi2023
ER  -