The Influence of Information Quality and Online Customer Review on Intention to Use
- DOI
- 10.2991/978-94-6463-234-7_93How to use a DOI?
- Keywords
- Information Quality; Online Customer Review; Intention to Use
- Abstract
This study aims to determine the effect of Information Quality and Online Customer Review on Intention to Use. The type of research used is descriptive and verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are Intention to Use, Information Quality and Online Customer Review as independent variables. The population in this study were visitors to the Zomato website in Indonesia. The research method used in this research is the explanatory survey method. The data analysis technique used to determine the influence and relationship in this study is multiple regression analysis techniques and hypothesis testing with the help of SPSS version 26. The results of the study state that online customer reviews have a positive effect on intention to use. Information quality has a positive and significant effect on intention to use.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - L. Lisnawati AU - M. Aris AU - R. Hurriyati AU - B. Widjajanta AU - G. Razati PY - 2023 DA - 2023/09/29 TI - The Influence of Information Quality and Online Customer Review on Intention to Use BT - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) PB - Atlantis Press SP - 901 EP - 911 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-234-7_93 DO - 10.2991/978-94-6463-234-7_93 ID - Lisnawati2023 ER -