Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Influence of Electronic Word of Mouth, Image of Destinations, and Tourist Facilities on the Decision to Visit at Sari Ater Hotel and Resort Subang West Java

Authors
Thalita Syifa Fatimah1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia
*Corresponding author. Email: Ithafatimah97@upi.edu
Corresponding Author
Thalita Syifa Fatimah
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_48How to use a DOI?
Keywords
Destination Image; Tourist Facilities; E-WOM; Visiting Decision
Abstract

This research aims to determine and explain the size of the simultaneous and partial effect of Electronic word of mouth, Citra Destination, and Tourist Facilities on the choice to visit the Sari Ater Hotel & Resort. This research proposal employs description and verification techniques. This study’s population consisted of visitors to Alam Sari Ater Hotel & Resort’s incidental hot springs. The sampling method employed in this study was random sampling, and 300 participants were surveyed. Purposive sampling is used as the method of sampling. This research employed SEM (structural equation model). According to the results of this study, electronic word of mouth has a good and substantial effect on visitation decisions. The choice to visit has been positively and significantly influenced by the destination’s reputation. Positive and vital influences of tourist amenities on the choice to visit. Compared to electronic word-of-mouth and tourism amenities, the image of a location has a more significant overall impact on travel decisions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_48How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Thalita Syifa Fatimah
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Electronic Word of Mouth, Image of Destinations, and Tourist Facilities on the Decision to Visit at Sari Ater Hotel and Resort Subang West Java
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 481
EP  - 488
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_48
DO  - 10.2991/978-94-6463-234-7_48
ID  - Fatimah2023
ER  -