Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)

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155 articles
Proceedings Article

Research on the Development of NVIDIA

Yuhang Jiang
Established in 1993, the NVIDIA corporation has been committed to developing the most advanced GPU in the world in order to provide the best image processing technology to its clients. The GPUs designed by NVIDIA have been widely used in a many kinds of computer systems, such as laptops, military navigation...
Proceedings Article

Research on Big Data Application in the field of shipping operation and management

Zhu Liu, Jiu-wu Yao
In order to comprehensively master big data application in the field of operation and management of marine transportation in China and promote much deeper integration between technology and industry, this paper conducts an analysis on big data application types, generation, collection, method exploration...
Proceedings Article

Applying Data Mining in order to Motivate Inclusive Finance

Che-Chang Chang, Fang-Tzu Chen
Without doubt, administering inclusive financial assistance to relieve the poor of poverty has been put under spot light recently. This present study itry to apply data mining, cloud computing, artificial intelligence and financial technologies to promote the project of inclusive finance in rural areas...
Proceedings Article

Identification and Evaluation of Mortgage Financing Risk of Agricultural Land Management Right

Liuqing Liu, Yixuan Liu
In view of the various drawbacks of the current agricultural land system, China began to explore the collective ownership of farmland, the contracting rights of farmers and the management rights of the three powers, and achieved remarkable results, including the financing of farmland management rights....
Proceedings Article

An Analysis Of The Path Of Inclusive Financial Development—Based On The Perspective Of Internet Finance

Yuran Chen, Deping Xiong, Fan Bai
The development of inclusive finance is one of the main directions of China's financial system reform.However,its development has always been limited by China's original financial industry pattern.Its broad coverage,low cost,sustainable goals and real life practice results are still big gaps.The characteristics...
Proceedings Article

The Stability and Promotion Strategy of Virtual Logistics Alliance in Xi 'an International Trade and Logistics Park Based on Computer Application

Chunxiao Mu
With the development of e-commerce, online trading market has been growing rapidly. So the virtual market, virtual transactions, virtual logistics and other emerging industries have also developed rapidly. Virtual logistics alliance starts from the supplier's value chain, which is directly distributed...
Proceedings Article

Media Coverage, Environmental Investment and Market Value

Yun Wang, Zhuang Ma, Jinbo Song, Ruohan Zhong
This study provides evidence regarding the importance that media coverage places on corporate environmental protection by examining whether the negative reports on pollution are related to corporate environmental investments and its market value. We empirically analyze the data of Chinese companies listed...
Proceedings Article

Comparative study on spatial structure changes of regional economy and finance in Shaanxi Province

Qi-qing Zhou, Yi-fei Yang, Jue-yu Chen
based on theil index and GIS map analysis technology, the spatial structure changes of regional economy and regional finance in shaanxi province were compared and analyzed. The results show that the promotion effect of financial development on economic growth in shaanxi province is still at a low level...
Proceedings Article

Discussion on internal control of account receivable of small and medium-sized enterprises

Aiqin Li
There are a large number of the SME in China,which occupy the majority of the enterprise.The SME are usually composed of individuals, a few people or families. The number of employee is small. Most of the production and operation of enterprises are directly managed by the owners and are less affected...
Proceedings Article

Research on Influencing Factors of Financial Efficiency of Listed Companies in Retail Industry in Six Provinces of East China

Lu Yang, Wei Liu
This paper takes 20 listed companies in the retail industry of six provinces in China from 2013 to 2017 as samples, uses DEA method to calculate the financial efficiency value of each listed company, and uses Tobit regression method to empirically analyze the factors affecting the company's financial...
Proceedings Article

Rural public goods supply system reform-- Analysis from the perspective of "anti-common tragedy" theory and multi-task moral hazard model

Junqi Liang
There is always a problem of insufficient quantity and uneven quality in the supply of rural public goods in China. Most of the existing literatures are explained from the perspective of administrative management and public organization. This paper introduces institutional, property rights and contractual...
Proceedings Article

Animation Creation of Preschool Children Based on Cognitive Development

Zang Na, Xinyuan Huang, Dayan Shangguan
Animation is one of the important ways for preschool children to understand the outside world. It is great value to study the rules and methods of animation creation from the perspective of preschool children's cognitive development. By studying the relationship between the cognitive characteristics...
Proceedings Article

Back to China, Seek Truth from Facts——Cong Xiaoping's Academic Achievements and Characteristics of Chinese Women's Liberation Studies

Ning Liu
Cong Xiaoping is a professor of history at the University of Houston, USA and she is a member of the famous overseas Chinese research scholar- Elman. In nearly three decades of research, rigorous study and continuous exploration,She has made important achievements in Chinese society, the history of modern...
Proceedings Article

Research on the Innovation of the Supply Mode of National Fitness Service in China—— Analysis Based on the Data of "Investigation Bulletin on the Present Situation of Chinese Urban and Rural Residents Participating in Physical Exercise in 2014"

Jianxin Gao
The innovation of the supply mode of national fitness service plays a vital role in promoting the coordinated development of competitive sports and mass sports and realizing China's progress from a big sports country to a sports power country. Based on the innovation of the supply mode of the national...
Proceedings Article

Problems and Countermeasures in the Precise Funding of National Grants

Gang Liu, A-lian Zhou, Jun-wei Shi, Yu Dong, Li-feng Li
The national grants work is related to education fairness and is one of the important contents of the comprehensive victory period of building a well-off society. It is the core content of college student financial aid management work, and it is also an important issue for college students. This paper...
Proceedings Article

An NLP-PCA Based Trading Strategy On Chinese Stock Market

Zhao Liu, Huiying Zhu, Tham Yew Chong
The stock market is a barometer of a country's economy. However, the stock market is significantly affected by policies, news, and public opinion, and it is prone to volatility. Compared with the already mature financial securities market in foreign countries, China's stock market is still in the exploratory...
Proceedings Article

Exploration on Teaching Reform and Practice of Mechanics of Material in the Era of MOOCs

Shanqin Hou
This paper has discussed the teaching reform and practice of “mechanics of material” under the background of Massive open online courses (MOOCs). Comparison with traditional teaching model, “blended teaching” model has its advantages. The reform of teaching content, teaching methods and means, and evaluation...
Proceedings Article

Research on the Core of Ecological Teaching in Public English Classroom

Fajia Lin
The teaching of public English in colleges and universities in China needs to break through its spatial restrictions, emphasize adaptability, and better prevent the flower pot effect under the ecology. Actively adhere to the student-centered classroom teaching thinking, it is necessary to combine the...
Proceedings Article

Study on Engineering Professional English Teaching Based on “Hidden Curriculum”

Xi-qiu Zhang, Chang-li Yu, Shou-wen Pang
Engineering professional English is characterized by professionalism and practicality, and it is of great significance to develop the foreign language quality by studying the construction method of “hidden curriculum” for professional English. In the present study, the basic theories of “hidden curriculum”...
Proceedings Article

Analysis of the Influence Factors of China's per-capita Food Expenditure

Ruili Shi, Yun Liu
This paper analyzes the relationship between food expenditure, income and grain price, which is the basic demand of daily food. With the help of SAS 9.2. Statistical software, we constructed the regression model based on analyzing 31 provinces sample via the descriptive analysis, regression model selection...
Proceedings Article

Value Investment Based on Data Analysis with Comparison of Three Food Corporations in the US

Jing Qin
Analysis on value investment is always necessary to all kinds of companies, especially for those that have a close relationship with people’s daily life. Analysis plays a significant role in the development of corporations, even if they are in different stages. Because this not only helps a corporation...
Proceedings Article

“Yellow-White Sex and Love” Writing of Chinese Female Writers in the Late 20th Century ——Taking The Lost Daughter of Happiness and K: The Art of Love as examples

Yangjing Wang
Chinese female writers who wrote in Chinese in the late 20th century have a similar theme, that is, for the writing of “Yellow-White Sex and Love” across ethnic groups. This paper takes Yan Geling’s The Lost Daughter of Happiness and Hong Ying’s K: The Art of Love as examples to analyze narrative pattern...
Proceedings Article

The Significance and Teaching Method of Introducing Western Opera Art into College Aesthetic Education Classroom

Shanshan Wang
With the development of domestic economy and the increasing of cultural exchange, it appears an upward trend of the quality requirements in terms of students in application-oriented universities. Consequently, it possesses a great significance to study on cultivating modes of English-major learners....
Proceedings Article

Research on Automobile Advertising Translation from the Perspective of Skopos Theory and Reception Aesthetics Theory

Chen Zhang
Reception aesthetics theory believes readers should be highlighted, that is to clear the dominant position of advertising audiences, and the realization of advertising functions depends on reader’s understanding and acceptance. Based on the theory of reception aesthetics, this paper summarizes the characteristics...
Proceedings Article

Marketing Strategy in Post-E-commerce era-Hailan House's New Retail Road

Xuran Sun, Gang Fang
The Chinese clothing retail industry has experienced the traditional retail stage, the big retail stage and the online retail stage, and is in full swing to construct the new retail at present. Since 2018, China's retail industry has begun to face a deeper challenge. Consumers are pursuing high-quality...
Proceedings Article

Evaluation of the Development Level of Animal Husbandry in Sichuan Province Based on Factor Analysis

Qing Wan, Qiaoxi Fan, Jinyang Liu
The “Thirteenth Five-Year Plan” is a crucial period for China to build a modern animal husbandry industry, and it is also an important period for Sichuan Province to leap from a large animal husbandry province to a strong animal husbandry economy. In order to understand the development of animal husbandry...
Proceedings Article

What English Writing Teachers in China can draw from an American writing rubric in perspective of process and assessment?

Yinxiu Ji
The well-developed and practiced writing rubrics in the USA benefit both teachers and students. Rubrics, however, are just used to grade assignments by teachers in China and has not drawn enough attention. In order to help construct effective English writing rubrics for teachers and students in China,...
Proceedings Article

A review of the application of machine learning in stock investment

Zhen Sun, Shangmei Zhao
Firstly, this paper summarizes the current mainstream machine learning algorithms; secondly, it analyzes the related application research of machine learning algorithms in stock investment; finally, it finds that the current academic research mainly focuses on the following two aspects: the first aspect...
Proceedings Article

A Comparative Study of Measurement of Innovation Capability between China and the West

ZhiPing Guo, Lin Cai
This paper introduces 13 measurement of innovation capability in China and in the West according to countries (regions) and field (industries), aiming to sort out their development history, evaluation index systems and the latest researching fruits and to present their subjects, characteristics and achievements...
Proceedings Article

Research on Marketing System of Railway Freight Oriented by Customer Value

Fengwei Xua, Zhenfang Zhang
With the increasingly fierce competition in freight market, freight marketing has become an important part of railway transport work, which directly affects the competitive advantages and core capabilities of railway freight enterprises. At the same time, customer value has become an important concept...
Proceedings Article

Research on the Decoupling of Economic Development and Energy Consumption in Sichuan Province——Based on Decoupling Elasticity Coefficient and LMDI Model

Qiuzhu Chen, Jinyang Liu, Sheng Zhu
The relationship between economic development and energy consumption has become a hot topic for scholars in recent years. This paper studies the decoupling between economic development and energy consumption in Sichuan Province from 1999 to 2018 by calculating the elastic coefficient of decoupling. At...
Proceedings Article

Research on Evaluation of Administrative Licensing Satisfaction

Gang Li, Xikai Ding, Yuanhua Qi
The administrative license evaluation system is a system clearly defined by the Administrative Licensing Law. It comprehensively measures and evaluates the degree of standardization and satisfaction of the implemented administrative licenses to determine the implementation performance of the administrative...
Proceedings Article

Research on Human Resource Optimization Configuration of Volunteers in Large-scale Sports Events——Taking Wuhan Tennis Open as an example

Mingyue Yin, Ziqing Li
The human resources management of large-scale sports events in China lacks relevant professional support. It is essential for the effective management of volunteer resources in the operation of large-scale sports events, and is one of the important factors for the success of the event. Through the field...
Proceedings Article

Participation Intention and Influencing Factors of Primary and Secondary School Teachers in the Network Training Community: Taking Jinhua City as an Example

Xinke Shi
This paper investigates the participation and willingness of Jinhua primary and secondary school teachers in network training by using the questionnaire interviews. From the perspectives of participation attitude, subjective norm and consciousness behavior, the results show: 1) their participation intention...
Proceedings Article

Comparison and Reflection on Barrier-free Design of Urban Streets at Home and Abroad

Jun Shao, Jiali Yao, Xue Luo, Xinyu Huang, Hongbin Zhang
Urban street barrier-free design is the embodiment of modern urban social civilization. The United States, Japan, Germany, Singapore and other countries have carried out systematic urban street barrier-free design in response to the daily travel needs of the elderly and the disabled. In this paper, the...
Proceedings Article

Decision-making of X Home Appliance Logistics Service Level

Zhentao Xing, Jie Xu
X company's home appliance logistics is currently facing the problem of service level decision-making. Therefore, this paper firstly constructs the decision-making model of logistics service level based on the composition of the company's logistics service chain, the operation mode of each link, the...
Proceedings Article

A Visualized Analysis of all the Doctors’ and Masters’ Dissertations Related to Experimental Phonetics in China from 1998 to 2018

Guiyun Guan, Jing Zhang, Zeguo Liu, Ding Wang, Hongzhi Yu
Experimental phonetics is a brunch of general phonetics, taking experimental methods to analyze sounds. Though the studies related to experimental phonetics in China started very late, under the guidance and leadership of distinguished supervisors, many dissertations have been finished in the area. The...
Proceedings Article

Opportunities and Challenges of Liaoning's Economic Development under the Background of Free Trade Zone Construction

Ying Zhang, Yuduo Lu
In 2013, the Shanghai Free Trade Zone was approved and officially opened the prelude to the construction of China's free trade zone. After that, China has successively established the second batch and the third batch of 10 free trade zones with regional development orientation and local characteristics....
Proceedings Article

Strategies to Improve Learners' Self-regulated Learning Ability under the Innovative Development of Military Vocational Education

Jing Zhao, Guo Li, XiaoShuang Wang, XinShe Qi, DongQiu Xing
The development of internet technology and the establishment of lifelong learning system require learners to learn and attach importance to the cultivation of learners' autonomous learning ability. On the basis of defining the connotation and composition of self-regulated learning ability, this paper...
Proceedings Article

English Translation of Government White Papers Based on Text Typology Theory--Taking The Facts and China’s Position on China-US Trade Friction as an Example

Xiaoying Yan
Based on the text typology theory, this paper takes the English version of The Facts and China’s Position on China-US Trade Friction as an example to analyze the translation strategies of the government white paper to give some inspirations to the translation of government’s external communication material.
Proceedings Article

On Translation of Commercial Advertisements from the Perspective of Intertextuality

Haoran Xia
Based on Julia Kristeva’s theory of intertextuality, by adopting Norman Fairclough’s classification of intertextuality, this document explains and demonstrates how to translate commercial advertisement texts(CAT). After a comprehensive analysis, this study puts forward three main leading principles for...
Proceedings Article

Thinking of Promoting Military-Civilian Science and Technology Collaborative Innovation in Universities

Fang Zhang
Colleges and universities are the main body of the innovation system of civil-military integration. They have a large number of innovative talents, profound innovative knowledge reserve and the world's leading innovative conditions. They are the research bases for the research and development of common...
Proceedings Article

Research on Performance Analysis of Air Traffic Flow Management Combined Strategy Impacted by uncertainty

Ying Zhang, Donghui Xu, Chenfeng Guoye, Tao Wen, Yinge A
Since the implementation performance of the composite air traffic flow management strategy is impacted by the departure time uncertainty and/or the estimated time over the enroute point, it is needed to quantitatively analyze the uncertainty impact on the composite strategy. Focused on the initial composite...
Proceedings Article

The Historical Experience and Current Challenges of the Development of Urban Population in Megacities——Based on Shanghai after being opened in mid-19th century

Fangzheng Zhou
Taking Shanghai as an example since its opening-up in the mid-19th century, and comparing the solutions to similar issues carried out by megacities in other parts of the world, this paper makes a systematic and comprehensive analysis on the historical experience and current challenges of the population...
Proceedings Article

The Important Part of Error Analysis in Second Language Acquisition

Ming Zhu
Error analysis is one of the important factors in acquiring a second language. It indeed reveals the various causes of error and summarizes the different forms of error. This paper intends to illustrate the close correlation between error analysis and second language acquisition in the classroom setting....
Proceedings Article

Research on Multi-dimensional Teaching Evaluation of Teachers in Higher Colleges and Universities

Shuwang Chang, Yan Jing, Xiujuan Ma
Based on the four regressions and new 40 items of higher education proposed by the Ministry of Education in 2018, the teaching evaluation of teachers in higher colleges and universities is taken as the research object, the evaluation concept is updated, and a new type system of teaching evaluation is...
Proceedings Article

The Relationship between Transformational Leadership and Service-oriented Organizational Citizenship Behavior: the Role of Individual-oriented and Social-oriented Achievement Motivation

Ying Li, Po-Chien Chang
Based on the Path-goal theory, this paper explores the moderating role of achievement motivation on the relationship between transformational leadership and service-oriented organizational citizenship behavior. Empirical research is using paired questionnaire method based on the employees of service...
Proceedings Article

The Relationship between Job Stress and Employee Deviant Behaviors: The Moderating Effects of Emotional Stability and Conscientiousness

Keyi Sun, Yanchen Li, Po-Chien Chang
This study reveals the emergence mechanism of employee deviant behaviors from the job stress. In particular, this study investigated the moderating role of emotional stability and conscientiousness. Based on data collected from 318 employees of three enterprises in Guizhou province and Hubei province....
Proceedings Article

An Analysis of Relationships among Strengths-Based Psychological Climate, Employee Engagement, and Employee Innovation Performance: The Moderating Role of Extraversion

Keyi Sun, Po-Chien Chang
This study reveals the emergence mechanism of employee innovation performance from the strengths-based psychological climate. In particular, this study investigated the mediating role of employee engagement drawing on componential model of creativity and the moderating role of extraversion drawing on...
Proceedings Article

The impact of the Leader-Member exchange on innovation behavior: psychological empowerment as a mediator and emotional intelligence as a moderator

Guangya Ma, Po-Chien Chang
Based on the theory of Leader-Member exchange, this paper explores the influence of Leader-Member Exchange on innovation behavior, especially the mediating role of psychological empowerment and the moderating role of emotional intelligence. By 247 bank employees of paired questionnaire survey and the...