Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)

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155 articles

Media Coverage, Environmental Investment and Market Value

Yun Wang, Zhuang Ma, Jinbo Song, Ruohan Zhong
This study provides evidence regarding the importance that media coverage places on corporate environmental protection by examining whether the negative reports on pollution are related to corporate environmental investments and its market value. We empirically analyze the data of Chinese companies listed...

Animation Creation of Preschool Children Based on Cognitive Development

Zang Na, Xinyuan Huang, Dayan Shangguan
Animation is one of the important ways for preschool children to understand the outside world. It is great value to study the rules and methods of animation creation from the perspective of preschool children's cognitive development. By studying the relationship between the cognitive characteristics...

Exploration on Teaching Reform and Practice of Mechanics of Material in the Era of MOOCs

Shanqin Hou
This paper has discussed the teaching reform and practice of “mechanics of material” under the background of Massive open online courses (MOOCs). Comparison with traditional teaching model, “blended teaching” model has its advantages. The reform of teaching content, teaching methods and means, and evaluation...

Research on Automobile Advertising Translation from the Perspective of Skopos Theory and Reception Aesthetics Theory

Chen Zhang
Reception aesthetics theory believes readers should be highlighted, that is to clear the dominant position of advertising audiences, and the realization of advertising functions depends on reader’s understanding and acceptance. Based on the theory of reception aesthetics, this paper summarizes the characteristics...

Evaluation of the Development Level of Animal Husbandry in Sichuan Province Based on Factor Analysis

Qing Wan, Qiaoxi Fan, Jinyang Liu
The “Thirteenth Five-Year Plan” is a crucial period for China to build a modern animal husbandry industry, and it is also an important period for Sichuan Province to leap from a large animal husbandry province to a strong animal husbandry economy. In order to understand the development of animal husbandry...

Research on Evaluation of Administrative Licensing Satisfaction

Gang Li, Xikai Ding, Yuanhua Qi
The administrative license evaluation system is a system clearly defined by the Administrative Licensing Law. It comprehensively measures and evaluates the degree of standardization and satisfaction of the implemented administrative licenses to determine the implementation performance of the administrative...

English Translation of Government White Papers Based on Text Typology Theory--Taking The Facts and China’s Position on China-US Trade Friction as an Example

Xiaoying Yan
Based on the text typology theory, this paper takes the English version of The Facts and China’s Position on China-US Trade Friction as an example to analyze the translation strategies of the government white paper to give some inspirations to the translation of government’s external communication material.

On Translation of Commercial Advertisements from the Perspective of Intertextuality

Haoran Xia
Based on Julia Kristeva’s theory of intertextuality, by adopting Norman Fairclough’s classification of intertextuality, this document explains and demonstrates how to translate commercial advertisement texts(CAT). After a comprehensive analysis, this study puts forward three main leading principles for...

The Historical Experience and Current Challenges of the Development of Urban Population in Megacities——Based on Shanghai after being opened in mid-19th century

Fangzheng Zhou
Taking Shanghai as an example since its opening-up in the mid-19th century, and comparing the solutions to similar issues carried out by megacities in other parts of the world, this paper makes a systematic and comprehensive analysis on the historical experience and current challenges of the population...

The Important Part of Error Analysis in Second Language Acquisition

Ming Zhu
Error analysis is one of the important factors in acquiring a second language. It indeed reveals the various causes of error and summarizes the different forms of error. This paper intends to illustrate the close correlation between error analysis and second language acquisition in the classroom setting....

Job Crafting, Career Self-efficacy and Calling

Wenchao Liu, Po-Chien Chang
Based on the self-determination theory, this paper analyzes and studies the influence of Job crafting on calling,especially the mediating role of career self-efficacy.By 377 employees of questionnaire survey and the results showed that: Job Crafting positively affected Calling, and Career self-efficacy...

The Influence of Humble Leadership on Employee Voice Behavior:Psychological Security as a Mediator

Wanyi Ding, Po-Chien Chang, Sha Mi
The main task of this paper is to explore the influence of humble leadership on employee voice behaviors, and then introduce psychological security as a mediator to explore the effects of variables. Through the issuance of the supervisor-employee matching questionnaire, 301 valid matching questionnaires...

Reform and Opening under the “Truth Decay”--Against the Japanese Media Distortion of Interpreting China’s Successful Development

Jiao Meng
Since the Reform and Opening started in 40 years ago, China has made great achievements in many fields of society, especially in the economic field. However, Japan's Epoch Times has completely distorted the facts, not only discrediting the great achievements of the Chinese people in the past 40 years...

Necessity and Practice of Vocational Planning for Higher Vocational Talents in Modern Apprenticeship System

Hua Qing Song
In order to stabilize the cooperative relationships between the related groups of vocational education interests in the operation of the modern apprenticeship system and promote a more developed balance of the interests of all the participated in the Modern Apprenticeship System. Vocational planning...

Research on the Practice Orientated Development and Optimization of Geography in University of Jinan, China

Weidong Gao, Wei Jiang, Fuju Xie, Qiang Zhao, Mimi Zhou
Practical teaching is the demand for the cultivation of university education, and it is also the core issue to improve the quality of education and teaching. The practice-oriented talent training mode is the inevitable choice for the reform of the geography education curriculum. First,geography solved...

The price premium for properties near shopping centers: Evidence from China

Zhaosheng Zhang
Commercial layout and location strategy is one of the key factors affecting the economic development of the city, and it is also an important basis for the citizens to make optimal decisions to purchase houses. Therefore, the main purpose of this paper is to investigate the relationship between house...

An Analysis of the Factors Affecting the Enrollment Rate of American Colleges and Universities

Yicong Zhang
This paper studies what factors will affect the enrollment rate of American universities. The research data come from IPEDS. The admission rate and graduation rate of schools are selected as independent variables, the teacher-student ratio, the number of members of National Collegiate Athletic Association,...

The capital intensity factor that contributes to the United States Skilled Worker’s Average Wage Stagnation

Wushuo Ding
Over the past 45 years, whereas the GDP has grown, skilled workers in America have experienced trivial increase in real wage. We find the stagnation a result of two periods of increase and one period of decrease in wage. This research aims to analyze this phenomenon and contributes to the study of the...

A study on the formation Mechanism of the well-being of the elderly based on Social APP

Jian-bo Li, Rui Zhang
Under the background of population aging and internet, there are increasing numbers of aged people who use social internet platform to express their psychological needs. In this paper, with the research about the status of using social internet platform among aged people, it’s founded that: 1) the main...

A Study on the Application of Flipped Classroom Teaching Mode in College English Teaching

Chao Li
With the advancement of the times, the application of English has become more and more extensive. The application of teaching methods by English teachers has also changed. Flipped classroom is one of the teaching methods, which makes the classroom teaching rights gradually transfer to the students, maximizes...

Teaching Reform Exploring of Vocational Education Courses with the Guidance of " Military Training and Competition "

Yani Zhang, Lei Qin, Xiaoshuang Wang, Xuejun Rao
Focusing on the instructions “Carry Out the Mass Activities of Military Training and Competition” of President Xi [1], oriented by war preparation and driven by the contemporary spirit of “Military Training and Competition”, this paper explores a comprehensive multi-level teaching reform and innovation...

Public Opinion: The Unique Value of Wechat to the Government

Jia zhu
As a new media, Wechat is expected to exert more and more influence on the government's work by its huge users and strong communication power. What is the value of this new media to the government? This paper mainly takes value theory and the spiral principle of silence as the analytical framework. It...

Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory

YuXin C.
Intelligent advertising utilizes big data mining technology, VR (AR) virtual technology and real-life interaction to understand the consumer's consumer demand, stimulate consumers' active participation, and let consumers get an "immersion experience." Consumers are also interacting with smart ads, subjective...

Cultivation of Students' Cross-cultural Communication Awareness in Business English Teaching in Higher Vocational Education

Yingjuan Zhou
As one of the most important skills in higher vocational business English education and teaching activities, cross-cultural communication awareness directly influences the future employment and career development of vocational college students. How to strengthen the cultivation of students' cross-cultural...

Research on Restrictive Factors and Countermeasure of Development of New Type Agricultural Operating Subject

Feng Jin
The main body of new agricultural management is an important force to implement the strategy of rural revitalization, enhance agricultural competitiveness and develop modern agriculture. In recent years, governments at all levels attach great importance to the cultivation of new agricultural operators,...

The Last Emperor Film Analysis From the Technique to the View of the Western World

Yujia Cheng
The Last Emperor is a 1987 British-Italian epic film about the life of Pu Yi, who, at the age of three, was named Emperor of the Qing Dynasty and died as a gardener at a botanical garden in Beijing. The movie won the Academy Award for Best Cinematography and six more awards in 1987. The Last Emperor...

Garden Architecture and Literary Manifestation of SuiYuan in the Western Region in the poets in the Qing Dynasty

Jiaying Liu, Menghu Wang
Since the Western Regions was anther conquered by the troops of Emperor Qianlong and JiaQing, DaoGuang(1736-1850). A majority of exiles were sent to the western region. Scholars were restricted by political events and status.the region of has seen the buildings of a large number of public and private...

The Focus and Evolution of Funding Education Research from the Perspective of Targeted Poverty Alleviation-- Visual Evaluation and Analysis Based on CiteSpace

Sijie Zhu, Zhongyi Xue
After a long period of practice and experience in poverty alleviation, President Xi Jinping has put forward the important thought of “targeted poverty alleviation”, which has made an important ideological guidance for China to win the battle against poverty and realize the overall poverty alleviation...

The Brief Analysis of Influence of MRP and JIT System on Traditional Accounting Elements

Xinglin Li, Dongkun Song
Although MRP and Jit are two kinds of production management modes produced in different cultural backgrounds, they are widely used in many enterprises. While these two production management models are adopted, few people will pay attention to their impact on accounting elements In this paper, MRP and...

Research on the Cultivation of Innovative Talents in the Blending Learning Mode of Universities in the Era of Internet Plus

Xiang-Ping Wang, Yan-Li Fang
Innovative talent cultivation is the core of a nation and national education. Accelerating knowledge innovation and innovative talent cultivation is a very urgent and important strategic task for promoting China's modernization and a decisive factor for national competitiveness. Cultivating innovative...

Investigation and Countermeasure on the Employment Intention of College Students in Local Undergraduate Colleges in Yunnan Province

Liuchuang Wei, Ping Wei, Hongyu Chen
This paper conducts a comprehensive and objective investigation and analysis of the employment intentions of our students through questionnaires. The purpose is to understand whether the students in our school have changed their career choices, employment situation, and psychology in the current employment...

Problems and Countermeasures of Class Management in Colleges and Universities

Jie Liu
As the main battlefield of students' learning and life, the class plays an extremely important role in personality cultivation. Strengthening class construction, actively exploring new modes of class management, and establishing a new concept of class management is of great significance to strengthening...

Research on the Development of Rural E-commerce in "One Village One Product" of Shaanxi Province

Yan Wang
Agriculture in China has always been in a basic strategic position in the social and economic development, so developing modern agriculture and building agricultural products brand at the same time will undoubtedly promote the development of agriculture and the competitiveness of agriculture in the international...

Research on Big Data Application in the field of shipping operation and management

Zhu Liu, Jiu-wu Yao
In order to comprehensively master big data application in the field of operation and management of marine transportation in China and promote much deeper integration between technology and industry, this paper conducts an analysis on big data application types, generation, collection, method exploration...

An Analysis Of The Path Of Inclusive Financial Development—Based On The Perspective Of Internet Finance

Yuran Chen, Deping Xiong, Fan Bai
The development of inclusive finance is one of the main directions of China's financial system reform.However,its development has always been limited by China's original financial industry pattern.Its broad coverage,low cost,sustainable goals and real life practice results are still big gaps.The characteristics...

The Stability and Promotion Strategy of Virtual Logistics Alliance in Xi 'an International Trade and Logistics Park Based on Computer Application

Chunxiao Mu
With the development of e-commerce, online trading market has been growing rapidly. So the virtual market, virtual transactions, virtual logistics and other emerging industries have also developed rapidly. Virtual logistics alliance starts from the supplier's value chain, which is directly distributed...

Comparative study on spatial structure changes of regional economy and finance in Shaanxi Province

Qi-qing Zhou, Yi-fei Yang, Jue-yu Chen
based on theil index and GIS map analysis technology, the spatial structure changes of regional economy and regional finance in shaanxi province were compared and analyzed. The results show that the promotion effect of financial development on economic growth in shaanxi province is still at a low level...

Problems and Countermeasures in the Precise Funding of National Grants

Gang Liu, A-lian Zhou, Jun-wei Shi, Yu Dong, Li-feng Li
The national grants work is related to education fairness and is one of the important contents of the comprehensive victory period of building a well-off society. It is the core content of college student financial aid management work, and it is also an important issue for college students. This paper...

Analysis of the Influence Factors of China's per-capita Food Expenditure

Ruili Shi, Yun Liu
This paper analyzes the relationship between food expenditure, income and grain price, which is the basic demand of daily food. With the help of SAS 9.2. Statistical software, we constructed the regression model based on analyzing 31 provinces sample via the descriptive analysis, regression model selection...

A review of the application of machine learning in stock investment

Zhen Sun, Shangmei Zhao
Firstly, this paper summarizes the current mainstream machine learning algorithms; secondly, it analyzes the related application research of machine learning algorithms in stock investment; finally, it finds that the current academic research mainly focuses on the following two aspects: the first aspect...

Research on Human Resource Optimization Configuration of Volunteers in Large-scale Sports Events——Taking Wuhan Tennis Open as an example

Mingyue Yin, Ziqing Li
The human resources management of large-scale sports events in China lacks relevant professional support. It is essential for the effective management of volunteer resources in the operation of large-scale sports events, and is one of the important factors for the success of the event. Through the field...

Decision-making of X Home Appliance Logistics Service Level

Zhentao Xing, Jie Xu
X company's home appliance logistics is currently facing the problem of service level decision-making. Therefore, this paper firstly constructs the decision-making model of logistics service level based on the composition of the company's logistics service chain, the operation mode of each link, the...

Opportunities and Challenges of Liaoning's Economic Development under the Background of Free Trade Zone Construction

Ying Zhang, Yuduo Lu
In 2013, the Shanghai Free Trade Zone was approved and officially opened the prelude to the construction of China's free trade zone. After that, China has successively established the second batch and the third batch of 10 free trade zones with regional development orientation and local characteristics....

Research on Multi-dimensional Teaching Evaluation of Teachers in Higher Colleges and Universities

Shuwang Chang, Yan Jing, Xiujuan Ma
Based on the four regressions and new 40 items of higher education proposed by the Ministry of Education in 2018, the teaching evaluation of teachers in higher colleges and universities is taken as the research object, the evaluation concept is updated, and a new type system of teaching evaluation is...

The Relationship between Job Stress and Employee Deviant Behaviors: The Moderating Effects of Emotional Stability and Conscientiousness

Keyi Sun, Yanchen Li, Po-Chien Chang
This study reveals the emergence mechanism of employee deviant behaviors from the job stress. In particular, this study investigated the moderating role of emotional stability and conscientiousness. Based on data collected from 318 employees of three enterprises in Guizhou province and Hubei province....

Research on the Influence Mechanism of Perceived Overqualification and Work Engagement

Dingming Han, Po-Chien Chang, Sanxing Chang
Based on the Exchange Theory, this paper analyzes the relationship between perceived overqualification and work engagement, and introduces the intermediary variable of affective commitment to explain the mechanism of the influence of perceived overqualification on work engagement. The result shows that...

Analysis on the development of Wuhan tourism

Yulong Zhu, Weichun Zhang
With the continuous development of social economy, people's living standards gradually improve, Tourism has become the demand of more and more people, thus promoting the development of tourism, which also promotes the further developments of the economy. Throughout the whole process of tourism, it mainly...

Is there any motivation for earnings management in goodwill impairments?——Taking listed companies in the transportation industry as an example

Ping Yi
This paper takes the A-share listed companies in the transportation industry as a sample to empirically study the economic incentives of goodwill impairment of listed companies in the transportation industry. The study finds that the listed companies in the transportation industry have incentives for...

A comparison of the development of realism theory in the United States, Japan and China

Qinggong Zeng
Realism has always been the most powerful school of international relations theory. In addition to its long historical origin, it also shows that the theory of realism can be deepened horizontally and vertically with the development of the times. The main manifestation of horizontal development is that...

Tax Avoidance Activities and Investment Efficiency

Mengjiao Zheng
Tax avoidance activities tend to aggravate the degree of information asymmetry inside and outside the enterprise, and will distort incentive contracts and cause agency problems. Information asymmetry and agency problems are important reasons for inefficient investment. Therefore, this paper expects that...