Advances in Economics, Business and Management Research

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29704 articles
Proceedings Article

Study on Cultivation Mechanism of Innovative Entrepreneurial Marketing Talents. Based on Experience of Universities in Taiwan

Juhua Xiu
At present, innovation and entrepreneurship have been risen to the height of the national strategy. Under the background of national strategy deployment, marketing major as a highly practical major should actively promote the exploration and innovation in personnel training mode. This paper introduces...
Proceedings Article

Digital diplomacy of the BRICS in the sphere of culture

A.E. Kurumchina
Digital diplomacy is a new and important part of public diplomacy nowadays. The influence of the Internet is growing very fast. And the more country or any entity is appeared in this space the more power it has in the world. This research is devoted to the usage of Internet by BRICS member states to...
Proceedings Article

Greening Public Procurement as a Green Economy Development Trend in Russian Coastal Areas

Elena A. Belyaeva, Veronika S. Panaseykina
The article is devoted to environmentally responsible public procurement, which is considered as a transition tool to a green economy. The environmental criteria while implementing green public procurement are described. Challenges in implementation of environmental responsible approach to public procurement...
Proceedings Article

The influence of asset-liability ratio on enterprise value -- empirical analysis based on threshold regression

Maoli Ji, Bo Huo
In order to maximize enterprise value, effective financial management is needed. Therefore, it really matters to conduct a study of the relation between asset-liability ratio and enterprise value. This paper chooses the data of Guoted Companies in China from 2016 to 2018, do the studies of the correlation...
Proceedings Article

Application of Selection Method of Similar Products with Functional Difference in Tourism Route Design*

Ling Da
The selection and combination of different scenic spots in the design of tourist routes play a decisive role in the realization of the economic benefits of the route. Based on the similarity theory, the article analyzes the possibility of choosing different route combination elements from the perspective...
Proceedings Article

Cardiac Output and its Components Among Young Athletes During Functional Loads

Yu.S. Vanyushin, D. E. Elistratov, R. R. Khayrullin, N. A. Fedorov
The aim of the research was in inotropic and chronotropic components revelation, as forming cardiac output, during functional loads among young athletes. 14–16 year-old football players took part in the research (49 people). As a result of the increasing power load there were indices changes of heart...
Proceedings Article

Research on Cognitive Legality Acquisition Mechanism of Cooperatives--Based on the Case Analysis of the Rural Cooperative Survey

Juanjuan Lin, Minglin Zhang
Based on the collation and learning of the existing relevant literature, the adaptation environment and control environment strategies in the legality acquisition strategy are applied to cognitive legality acquisition. This article will further analyze the cognitive legality acquisition mechanism under...
Proceedings Article

Factors Affecting Stunting, a Literature Review

Winda, Madris, Sabir
Stunting is a condition of failure to thrive in children under five (babies under five years) resulting from chronic malnutrition so that the child is too short for his age. Children experience stunting as a result of malnutrition, especially during the first 1000 Days of Life (HPK). Stunting during...
Proceedings Article

Exploring the Role of CRM in MSMEs

Vanessa Gaffar, Tika Koeswandi, Annisa Ciptagustia
This study aims to describe the role of CRM in MSMEs in Indonesia. This research is a qualitative descriptive study involving 20 MSMEs as participants. This study used interviews, observations, and documentation as data instruments. The data was analyzed through the triangulation technique and based...
Proceedings Article

Disney Marketing Strategy Review

Role of Marketing in a Global Strategy

Junzhe Shen, Mei Xu, SangShi Yang
This research is mainly our research on Disney’s global marketing strategy. To have a deeper understanding of Disney’s global development planning and marketing strategies and draw a regular summary to help more people learn from successful experiences, we did the following research. We have conducted...
Proceedings Article

Changes in the Ecosystem of Education in a Turbulent Society

Sergey Chernykh, Irina Borisenko
The article studies the changes in the education ecosystem in the context of the increasing turbulence of society. The continuous and often aggressive nature of these changes requires appropriate philosophical reflection to prevent various deformations, including in the educational system. The problems...
Proceedings Article

Analysis of New Media Marketing Methods

Taking Bing Dwen Dwen as an Example

Meitong Zhou
The intensification of new media competition makes marketing strategies crucial. This paper mainly analyzes the advantages and disadvantages of hunger marketing and the progressive relationship between gain marketing, “persona” marketing, and improving the sense of presence in traffic marketing. Furthermore,...
Proceedings Article

Development of the System of Quality Indicators for Multi Apartment Building Surrounding Grounds

I. A. Slesarchuk, L. A. Terskaya
Building surrounding grounds in a great measure create quality of urban environment, necessary for every resident, and are one of the main sources of its development. Nowadays the qualitative assessment of building surrounding grounds is subjective and not complete enough. Regulatory and legal framework...
Proceedings Article

Empirical Study on the Relationship between Real Estate Investment and Economic Growth in Hainan Province

Lingxue Yi
As an important part of fixed assets investment, real estate investment plays an important role in the process of stimulating economic growth. Taking the time series data of real estate investment and economic growth from 2005 to 2015 in Hainan Province as the sample of statistical analysis, this paper...
Proceedings Article

Impact of Website Characteristics on Online Customer Satisfaction

Hsin-Jung Hsieh, Li-Ling Yang
Currently, the website characteristics have not been clearly defined or understood, and a proper framework for assessing the status of website characteristics is lacking. The development of a universal model is necessary as a means to measure relevant constructs. This correlational survey research is...
Proceedings Article

Feasibility Study on Yan'an 's Characteristic Marathon "Running Long March"

Bao-rong Chang, Guang-shuai Li, Yue Liu, Li Zhao
As the old revolutionary base areas in Yan'an, it is possible to combine the local environmental advantages and hold the special marathon of "re-running the Long March Road", and use it as a city card. The Yan'an city government has supported Yan'an to hold the "Run-of-the-Long March" marathon; Yan'an...
Proceedings Article

Innovative Practices in Modes of College Teacher Training

Zhaohong Liu, Chuanjiang Yang, Shiping Liu
Teachers are the main body and key of education, and the innovative practice of teacher training mode has important theoretical and practical significance. We should take the project as the main thread, also innovate and practice the five-step teaching method training mode. The five links, including...
Proceedings Article

Formation of Fiscal Conditions for Stirring up Self-Development Processes in Northern Regions of RF

T Barasheva
The process of transforming regions into self-developing ones presupposes availability of financial resources enabling them to carry out independent financial and economic policies. The state fiscal regulation, being a tool for managing the development of territories, should contribute to enhancing the...
Proceedings Article

Research on Proctor and Gamble Marketing Strategy during Covid-19 in The U.S.

Tianyun Gu
Following the outbreak of Covid-19, various measures were implemented that drastically affected business performance worldwide. Requires for lockdowns and cessation of movements affected the supply chain causing disruptions that caused consumer goods to change their priorities. It was important that...
Proceedings Article

An Examination of the Impact of Photography on Developing Media Literacy and Awareness among School-Going Teenagers

Prasan Kapoor, Jyotsana Thakur
This research study aims to critically examine the power of photography as a tool for teaching media literacy among school-going teenagers, specifically focusing on the role of visual storytelling in the digital age. The research design incorporates a qualitative approach, utilizing case study methodology...
Proceedings Article

Designing A Performance Measurement Tools at SMASH.ID Digital Startup with Balanced Scorecard Method

Gilang Mangestika, Sari Wulandari, Rio Aurachman, Putra Fajar Alam
SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH.ID in 2018 was not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study is to find out how the...
Proceedings Article

Analysis of Green Marketing and Performance of Environmentally Friendly Based SMEs in South Sulawesi

Abd.Rahman Kadir, Muh. Asdar, Syamsu Alam, Maat Pono
Strategy of green marketing has an important role in improving the marketing performance of SMEs. The specific objectives of the study are to analyze the effect of green marketing on marketing performance of SMEs in South Sulawesi. The population was all SMEs registered at the Department of Cooperatives...
Proceedings Article

Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company

Yuhe Huang
The rapid advancement of technologies such as big data and artificial intelligence has exerted a notable influence on the self-worth of employees within enterprises. This article uses Shenzhen T Company as a case study to analyze the self-worth levels of Gen Z employees amidst digital transformation....
Proceedings Article

The Impact of Continuous Fed Rate Hikes on the Chinese Economy

Shuhui An
In the post-pandemic economic recovery period, the Chinese government faces the wide-ranging economic impact of the Federal Reserve’s continuous interest rate hikes, driven by soaring inflation rates in the United States. This study conducts an in-depth analysis of these effects, encompassing direct...
Proceedings Article

Implementation Method of Party Construction Work among College Students Based on Information Technology under New Trend

Kai Lin
Party members of college students are outstanding students as well as builders and successors of socialism. The main task of party construction among college students is to cultivate talents and cultivate high-quality talents with knowledge, ability and belief for the party and the country. Therefore,...
Proceedings Article

The Effect Of Transformational Leadership and Motivation On Employee Performance

Rinaldi Arman, Yunia Wardi, Susi Evanita
This study aims to analyze the influence of Transformational Leadership and Motivation toward the performance of the Faculty of Economics, State University of Padang. This research was conducted with quantitative approach with 47 respondents as samples. The collected data were processed using path analysis...
Proceedings Article

Financial and Strategy Analysis to Improve the Performance of PT. Tayang Visi Aplikasi Digital

Qinthara Aghnia
PT. Tayang Visi Aplikasi Digital (TVAD) is an agency company that provides advertising services in Bandung. PT. TVAD had decreasing in terms of gross profit due 2013 to 2017, compared to others company. This research focuses on finding the alternative improvement strategies for PT. TVAD’s performance...
Proceedings Article

Problems of Population Ageing in Large Cities

Elena Mirgorodskaya, Olesya Guzenko
This article is dedicated to population ageing which is one of the pressing global challenges of modern society development. It considers age structure changes in the largest Russian million-plus cities. Statistical data analysis not only made it possible to describe the ageing of the country’s population...
Proceedings Article

Research on the Legal Value and Improvement Path of the Policy of “Equal Right for House Tenants and Owners” Based on the Perspective of Civic Educational Rights and Interests

Huang Bingchao, Cai Mianrong, Lin Zhiying
Against the backdrop of the country's promotion of supply-side structural reform of real estate, Guangzhou City takes the lead in introducing housing leasing policy to guarantee “equal right for tenants and owners” and stabilize the healthy development of the real estate market, which has a milestone...
Proceedings Article

Analysis Optimization of Results Distribution Function in Sprint Swimming Among Women

S.E. Gonsales
The article analizes the function of sports results distribution at sprint swimming distances among women in competitions of two World Championships. The article defines the expediency of linearity and non-linearity ranges revelation of results distribution function according to ranks method. This method...
Proceedings Article

The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia

Dediek Tri Kurniawan, Sri Untari, Rizki Firmansyah, Andro Agil Nur Rakhmad, Yesiana Ihda Kusnayain, Hujjatullah Fazlurrahman, Muhammad Syukri Salleh
Trenggalek is one of the leading destinations in East Java, Indonesia. Trenggalek has the potential for natural, cultural, and artificial tourism. Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism. This study examines the relationship...
Proceedings Article

Challenges Faced by Transgender People in Obtaining Employment – A Thematic Analysis

Aishwarya Krishna, Pranami Sharma
Purpose -Right to work is a fundamental right as per the Indian Constitution. The Transgender Persons (Protection) act has also reiterated that irrespective of gender every individual deserves an employment opportunity to earn one’s livelihood. Yet Transgender people in India are struggling to find employment...
Proceedings Article

A Study of the Influence of Person-Organization Fit on Emotional Labor in the Digital Transformation Context: A Literature Review

Jian Hu, Haiyan Zhao
Currently, digital technologies represented by the internet, big data, and artificial intelligence are rapidly evolving and permeating all sectors. As the core units of the digital economy, enterprises are actively undergoing digital transformation. This transformation often involves the adoption of...
Proceedings Article

The Policy Study of the Combination of Science and Technology and Economy in Guangdong University

Jian Dong, Ruyi Wang, Cheng Dong, Jianru Xie, Guizhen Fu
Under the guidance of the innovation-driven development strategy, as an important bridge for the integration of science and technology with the economy, the entrepreneurship incubation system and mechanism of universities in Guangdong play a key role in the high-quality development of the regional economy....
Proceedings Article

Development of Kamasan Painting Art Products into Leather Bag Crafts Products

Ni Wayan Wahyu Astuti, Ayu Dwi Yulianthi, I Gede Suputra Widharma
Typical Balinese paintings that have been inherited from the 17th century are Kamasan wayang paintings. It is said to be a Kamasan puppet (wayang) painting, because Kamasan is one of the names of the villages in Klungkung Regency, and the craftsmen of this wayang painting are only found in Kamasan Village,...
Proceedings Article

Research on the Operational Efficiency of Major Listed Port Enterprises Based on Two-Stage Network DEA in Series

Wenfan Teng
Amid the deepening global trade and intensifying port competition, port operational efficiency has become a critical factor for corporate sustainable development. This study employs a network Data Envelopment Analysis (DEA) approach to decompose port operations into logistics operations and profit transformation...
Proceedings Article

Why Millennials Didn't Stay? The Role of Employee Engagement as A Mediator in The Relationship Between Person-Organization FIT and Organizational Commitment

Ilham Medal Junjunan, Karima Astari, Yolan Fauziyyah, Defiannisa Ayu Puspitasari, Evi Sri Nurhastuti
The millennial generation is known as a generation that likes to change occupations, so they are considered less committed to their work. The main reason why millennials often change occupations is because there is a mismatch between the working conditions, values, and culture adopted by millennials...
Proceedings Article

Research on the Mitigating Effect of Supply Chain Finance on Financing Constraints of SMEs —Empirical Analysis Based on GEM Listed Companies

Zijing Huang
This paper studies the mitigating effect of supply chain finance on SMEs’ financing constraints using data of GEM-listed companies from 2013 to 2020 for empirical analysis. Furthermore, SMEs are grouped based on their regions, and the quality of information disclosed to investigate the differences in...
Proceedings Article

Analysis of Factors Influencing Entrepreneurial Behavior of National High School Students in The City of Semarang

Jarot Tri Bowo Santoso, Nimas Aulia Pambajeng Miftahunnajah, Margunani, Siti Anisyah, Said Nur Octavianto, Naim Devitrisia, Gibran Regusta Ade Prabowo
The purpose of this study was to analyze the factors that influence student entrepreneurial behavior in high school in Semarang City, using variables of entrepreneurial intention, perceptions of entrepreneurship learning, interest, peers and parental support. This quantitative research was conducted...
Proceedings Article

Research on PE Teaching Mode under the Guidance of Healthy School Construction

Qiong Gao
With the continuous development of society, the demand for talents is increasing, so schools must strengthen their own health construction and improve the efficiency of personnel training. Building a healthy school is the prerequisite for schools to achieve good results in social development. As a course...
Proceedings Article

The Acquisition Strategy Model to Minimize a Risk in a Global Competition

Judi Achmadi, Katharina Priyatiningsih
Advance in the rapidly growing Information technology makes the telecommunication services players need to always adjust the right company's strategy at high speed. It was heavily influenced by the customers of information technology in various countries in meeting their information needs. This study...
Proceedings Article

Moral Demands of Outdoor Sports in China from the Perspective of Ethics

Xufeng Gu
This paper has researched a variety of moral issues arising in the development course of outdoor sports in our country by the method of literature and the empirical analysis from the perspective of ethics. The results of the study show that the moral issues in the development of outdoor sports in China...
Proceedings Article

Сomplacency of the consumers of the hotel services: ways of increasing to complacency

E.G. Radygina
The Important problem to activity of the hotel enterprise is a maintenance high degree to complacency of the consumers. The Notion to complacency of the consumers is closely connected with such notion as quality of service, loyalty of the consumers, competitiveness of the enterprise, comfort of stay...
Proceedings Article

Main trends of development of banking innovation in the digital economy

Yu.V. Kuvaeva, A.I. Serebrennikova, V.V. Shvedov
The article is devoted to the description of innovative technologies on the basis of which banking products (services) are created or their sales channels are formed. It is established that a number of banking innovations are just beginning to be used by Russian banks, and some have already become quite...
Proceedings Article

Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior

Hui Zhang, Hongshen Liu, Chuang Yang, Yongping Chen
Customer citizenship behavior has a very good promotion effect on the enterprise operation. However, the past researches paid little attention to the influence of other customers. From the consumption scenario, the support of other customers will be closer to the actual consumer and increases the validity...
Proceedings Article

Whether Innovation Factor Investment Can Promote Green Economy Development—An Empirical Study Based on Panel Data of 30 Provinces in China

Shuying Wang, Jingjing Kou*, Zhaorong Wei
Based on the panel data of 30 provinces from 2009 to 2016, this paper uses the spatial Dubin model to study the relationship between regional innovation factor input (R&D personnel input and R&D capital input) and green economy efficiency, the spatial spillover characteristics of green economy efficiency,...
Proceedings Article

Study on the Efficiency Improvement of Hunan’s Common Logistics of Agricultural Products Against the Background of Rural Revitalization*

Shijun Yuan, Jianhua Chen
The rural revitalization strategy and common logistics are both the current focus of attention and research object, such as what is the demand of rural revitalization on the development of logistics industry, how does the logistics industry support the realization of rural revitalization strategy, etc....
Proceedings Article

Binary Options as New Financial Instruments and Their Integration into the Financial Sector

O.B. Novruzova, Y.O. Pronina, E.S. Vorobeva
The rapid development of technologies, the continuous formation of the information society, the introduction of new electronic forms of doing business, all this is an integral part of the interaction between entrepreneurship and the government. The World Wide Web is a huge platform with the opportunity...
Proceedings Article

Digital Innovation and Trade Credit Provision

Guoquan Xu, Xiaokun Duan, Xiao Li
This paper investigates the impact of firms’ digital innovation on trade credit with a sample of China’s listed firms from 2010 to 2022. We utilize a novel identification strategy, analyzing patent texts and refining measurement techniques to capture previously overlooked yet significant keywords of...
Proceedings Article

Research on Financial Innovation Strategy Based on Investment Theory in Digital Economy Era

Jiaqing Gu
By analysing the current situation of financial innovation in the era of digital economy, this paper gives the financial innovation strategy based on the principles of investment science from three aspects: investment in digital assets, investment in fintech enterprises, and innovation in digital financial...
Proceedings Article

Research on the Cooperation Relationship of the members of the Technology Alliance Based on Tightness and Pleasure Degree

Jian Xie, Huan-Huai Zhou, Ai-Qing Ruan
The relationship of the members in the industrial technology innovation alliance is the key point of the improvement of the operational efficiency for the alliance. In this paper the cooperation relationship between the members in the alliance is studied by using the network analysis method because the...
Proceedings Article

The State Support System of Small Business Innovative Development

Lyudmila G. Rudenko, Dmitry E. Morkovkin, Elena V. Kolosova, Natalia I. Isaichykova
The relevance of the stated topic is determined by the target setting of the Russian state to build a new economy of an innovative type, where small enterprises can become drivers of innovative development. The article investigates the issues of innovation development in Russia and in particular small...
Proceedings Article

Recent Ten Years of Biodata Research: Hotspots, Progress and Prospects

Guandong Song, Jiying Wu, Sihui Wang
Biodata has been studied and applied for more than one hundred years and is considered as an ideal personnel selection tool because of its high predictive validity and low adverse impact. In recent ten years, many scholars have devoted themselves to the research of biodata and obtained many beneficial...
Proceedings Article

Study on Buyback Strategy Model of Perishable Products Based on Presale

Jie Chen, Shi-Yu Guo
The sale processesof perishable goods are divided into two stages (pre-sale stage and spot sale stage) to research the retailers’ buyback strategy under uncertain demand conditions.This paper establishes a single pre-sale strategy model and a joint strategy model of pre-sale and buyback,and studies the...
Proceedings Article

Institutional Structure of Sevastopol’s Social Capital: Perception of Real Actors

Nataliia Simchenko, Elena Piskun, Vladimir Khokhlov
The article is devoted to the study of the institutional structure of the social capital of the city of Sevastopol on the basis of assessing the perception by real actors of the level of satisfaction with life in the city. The relevance of the topic is due to the importance of forming an effective institutional...
Proceedings Article

The Hybrid Production Optimization Model of Prefabricated Components from the Perspective of Multiple Orders

Daisong Hu, Ming Li, Rong Xu
The production of prefabricated components in modular construction is an important part of the modular construction supply chain. Starting from the perspective of multi-order and considering the characteristics of prefabricated concrete components, a dual-objective optimization model is proposed for...
Proceedings Article

Impact of Fintech on the Development of Carbon Finance

Zefang Liu
The development of the world needs the promotion of science and technology, in the face of global environmental and climate problems, the development of carbon finance is even more important, and fintech as a new age tool, it also plays an irreplaceable role. The purpose of this article is objectively...
Proceedings Article

Analysis of Audi's Marketing Strategy in China

Jiayi Yin
Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi...
Proceedings Article

Effects of Fiscal and Tax Policies on Stimulating the Development of Advanced Manufacturing Industry Clusters

Jiachang Li, Defa Cai, Zhengyu Wang
Industrial clusters are crucial in promoting the specialised division of labour and aggregation of innovative resources, serving as a crucial pathway for China’s endeavour to become a major manufacturing powerhouse and elevate its industries to the high end of the value chain. Advanced manufacturing...
Proceedings Article

Dynamic Connectedness Between Cryptocurrencies, Gold, U.S. Dollar Index, and Oil During COVID-19

Zhe Zhou
This paper aims to find the connectedness between cryptocurrencies and traditional assets. Using daily data of three representative cryptocurrencies and three traditional assets over the period August 2015 to July 2021, this study explores the cross-sector connectedness between the cryptocurrencies market...
Proceedings Article

Analysis of the Internet Sharing Accommodation Industry--Taking Airbnb as an Example

Yusha Zhu
The main research context of this paper is the analysis of the shared accommodation industry in the context of the sharing economy. Using Airbnb as a representative, this paper focuses on the current state of Airbnb in the context of the sharing economy and the analysis of industry chain issues, as well...
Proceedings Article

Organizational Learning, Knowledge Management, Dynamic Capability, Innovation Capability, Industry 4.0 Implementation and Firm Performance

Esther Dangosu
Today, we stand on the brink of a technological revolution, also known as the Fourth Industrial Revolution, or Industry 4.0 (I4.0), which represents a comprehensive technological development within all industries. Industry 4.0 consists of key pillars, such as artificial intelligence, machine learning,...
Proceedings Article

The Spatial Distribution Characteristics of Enterprises in Beijing Chaoyang CBD

Hanming Gu, Yuegang Chen
Beijing Chaoyang CBD plays a pivotal role in Beijing becoming one of the economic operation and control centers in the Asia-Pacific region. By using SPSS analysis, spatial Gini coefficient, Kriging interpolation method and kernel density estimation, we analyse the spatial distribution characteristics...
Proceedings Article

A Study on the Influence of Job Exclusion on the Well-Being of the New Generation of Employees

Lingjin Li, Lu Ma
In the 21st century, China's labor market has quietly changed, the new generation of employees has become the main force in the workplace [1]. The new generation of employees refers to workers born in the 1980s and 1990s, due to the differences in the growth environment. So that the new generation of...
Proceedings Article

Analysis of Regional Competitiveness in West Sumatera

Nurul Andriana, Syamsul Amar, Hasdi Aimon
This study aims to measure the regional competitiveness index for all regencies and municipalities in West Sumatera Province. Using input factors as the main component in order to foster economic growth and regional development and also output factors as the goals of the development, this research used...
Proceedings Article

Analyzing the Trend of Chinese Real Estate Under the Epidemic Era by Comparing the Real Estate Markets Between China and Japan

Guanhua Qu
This paper will discuss about the China’s real estate, the comparison of real estate between China and Japan, and analyzing China’s real estate policies and the future trend of the real estate. First, this paper will compare the differences between Japan and China’s real estate markets in different aspects....
Proceedings Article

The Role of Duolingo’s Social Media Discourse Strategies in Brand Marketing: Analysis of Consumer Sentiment and Engagement Rates

Xuaner Luo
Nowadays, under the digital marketing landscape, social media has become a critical channel for brands to establish emotional connections with consumers. This study examines the marketing content of the language-learning application Duolingo on the RedNote platform, employing quantitative analysis to...
Proceedings Article

Research on Performance Evaluation of Chinese Ports in the “Belt and Road” Region

Quan Dai, Yingtejia Fulati, Yuhao Ge, Yulin Cao
Based on the financial data of Chinese major ports in the “Belt and Road” in 2023, this paper analyzes the total assets, liabilities, owner’s equity, operating income, operating profit, net profit and other financial indicators of the ports, and calculates and analyzes the economic value-added of the...
Proceedings Article

The Effect of Customer Experience in Using the RRI Play Go Streaming Radio Application on Satisfaction and Loyalty

Ihza Hafizh Aljabbaru, Rulianda Purnomo Wibowo, Sugih Arto Pujangkoro
This research about Customer Apps Experience analyzes the influence of the Customer Experience with a focus on Cognitive Experience, Affective Experience, Relational Experience, and Sensorial Experience variables on Customer Satisfaction and Loyalty. Furthermore, it analyzes whether Gender, Age, and...
Proceedings Article

The Antecedents in Forming Loyalty in the Fast-Food Industry

Grace Felicia Djayapranata, Andhy Setyawan
The fast-food industry is one of the fastest-growing industrial sectors. However, as the market grows, more and more competitors are entering this industry. With the increasing number of choices, it is difficult for companies to maintain consumer loyalty. Therefore, this study investigates the factors...
Proceedings Article

A Kernel Function DEA Method for Efficiency Evaluation of Technological Innovation in Scientific Research Institutions

Nuonuo Shang
To improve the efficiency of technology innovation is to improve the important way of innovation output. Therefore, this paper presents a kind of kernel DEA method, designs the index system of inputs and outputs, maps input indicators to a new dimension space by kernel function. Combined with BCC model...
Proceedings Article

Strategy Research on the Interactive Teaching Model

Bin Wang
In the process of acknowledging education is the interaction of teaching and learning, the modern educational idea fully affirms interactive teaching model is a model of innovative classroom teaching. This paper elaborates the change of traditional teaching concept and the benign improvement of teaching...
Proceedings Article

‘Glocalization’ Models for the Social Formation of the ‘Mankind Community of the Common Destiny’

A. A. Radugin, L. S. Perevozchikova, O. A. Radugina
The relevance of the research topic is determined by the fact that the key process of the modern era is the community formation of the common mankind’s destiny. A specific feature of the current stage of this process is the determining role of mechanisms and tools of ‘glocalization’. Based on these mechanisms...
Proceedings Article

Research on innovative Design of Tea planting equipment based on functional Analysis

Peng Lu, Shih-Wen Hsiao
The procedure of tea planting is very complicated, but the existing planting tools have many problems, such as single function, complex operation, low efficiency and poor continuity. On the basis of expert interview and field investigation, a tea planting equipment which integrates automation and multifunction...
Proceedings Article

SWOT Analysis of Boarding School Junior High Education in Ethnic Minority Regions

Yan Li
For a long time, low enrollment rate and weak basic knowledge accomplishment of junior high education in Zhenjiang nine-year coherent school in Songpan County are the outstanding problems of the local education development. In order to solve this problem, the SWOT method is used to analyze it, and the...
Proceedings Article

The Indices of Statokinetic Steadiness Among Disabled Children During Vertical Position Taking

N.A. Gross, T.L. Sharova
The article defined the values of statokinetic steadiness indices among disabled children from 5 to 14 years old with motor disorders (ICP (infantile cerebral paralysis)) during vertical position taking. With the help of computer posturography at “Stabilan-1” apparatus the following tests were held:...
Proceedings Article

Entrepreneurship Competence and Motivation to Improve Business Performance

Hari Mulyadi, Eded Tarmedi, P. Purnamasari, H Yusuf Murtadlo
This study aims to examine the effect of entrepreneurship competence and motivation to improve business performance.
Proceedings Article

Analysis of Micro, Small and Medium Enterprises Development by Bank Indonesia for the Green Economy

A. Kardawi
The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has been very good for several years, this is certainly the spirit of entrepreneurship by the community today. MSMEs are also one that affects the economic level of a region in particular and a country in general. In this study,...
Proceedings Article

The Content Construction and Future Development Options of All-round, Whole-process, and Whole-coverage Budget Performance Management

Yuanhang Li
With the deepening of the reform of China's fiscal and taxation system and the advancement of the establishment of a modern fiscal pillar, China's budget performance management has become a problem worthy of study. Only good budget management can provide a basic guarantee for the realization...
Proceedings Article

Multiculture Development on New Media Platform

Xiao Han
Nowadays, with the development of the public transport system, the population movement becomes much more quickly. When immigrants start to live in a new place who need to adapt to the new cultural environment and bring a new culture to the local community, even in recent years, due to the spread of Covid...
Proceedings Article

Power Distance and Dual Innovation Behavior: Medium based on Organizational Commitment

Jia-Yun LU, Hui JIN, Zheng WANG, Dai-Yue JIANG, Chuan YANG
Based on self-consistency theory and self-verification theory, this paper investigates the direct effect between power distance and dual innovation behavior and introduces the intermediary variable of organizational commitment to study the mechanism of power distance and dual innovation behavior. Through...
Proceedings Article

The Influence of Electronic Service Quality (Mobile Banking) on Electronic Customer Loyalty Through Electronic Customer Satisfaction as a Mediation Variable

Novi Lestari, Ratih Hurriyati, Henny Hendrayati
The important role of banking in the Indonesian economy and the rapid development of technology make BNI one of the leading banks in Indonesia that excels in the field of technology. However, the rating of BNI Mobile Banking is low compared to other similar mobile banking applications, so this study...
Proceedings Article

Creative Universities in the Digital Age: Transformation of Academic Traditions and New Strategies

Tatiana Sidneva, Vladimir Musichenko, Alexander Gudkov
The article considers the main factors that determined the transformation of the structure and functions of higher art education in the digital age. The new possibilities of creative universities are analyzed and the prospects for their development are identified. The technological breakthrough that...
Proceedings Article

Measurement and analysis of informatization level of manufacturing industries

Xiao-dong Yu
By establishing industry informatization index system, the informatization level of the industry was measured by principal component analysis with the panel data of manufacturing industry from 2006 – 2014. It is obvious that the informatization level of industries was significantly different. Most of...
Proceedings Article

Determining SMEs Business Sustainability: Human resources management for sustainability approach

Ardika Sulaeman, Ernie Tisnawatisule, Hilmiana Hilmiana, Martha Fani Cahyandito
Background of this research is the low of business sustainability in Indonesia especially on soybean based SMEs. In the SMEs, the role of human resources, especially leaders (entrepreneur) and employees play an important role for business sustainability. Thus, this study aims to determine the effect...
Proceedings Article

The clustered nature of the sustainable development of the region (using the example of the South of Russia)

Irina Fomina, Tatiana Kushnarenko
The analysis of production and economic activities of enterprises suggested considering and proposing a new integration form of interaction of enterprises in the region. The article is devoted to the identification of the prerequisites for the formation and development of clusters in the South of Russia....
Proceedings Article

Value Conflict and Balance Between Security and Freedom Reflections on the Anti-terrorism Criminal Legislation in China

Li Gaolun
In order to deal with the flood of terrorist crimes, the anti-terrorism criminal legislation in China has gradually improved and constituted a system. In the gradual expansion of legislation, there comes a conflict between the value of security and freedom. The choice of safety priority value can easily...
Proceedings Article

Discussion on Implementation Countermeasures of Green Freight on Hunan Rural Highway Based on Internet of Things*

Shijun Yuan, Jianhua Chen
The rapid development of Internet of things technology has laid a foundation for the implementation of green freight on rural highways in Hunan. This paper analyzes the existing problems of rural highway freight in Hunan, and presents some countermeasures in terms of policies, standards, implementation...
Proceedings Article

Features of the Protection of Digital Rights in the Electronic Conclusion of an Energy Supply Contract

O.B. Novruzova
Today, various spheres of human life are especially encompassed by the trend towards digitalization. Rather strong changes are undergoing by political, economic and social institutions. Earlier in history, there was no similar analogue of the stage of human relations, the formation of a “new” digital...
Proceedings Article

The Influence of Service Quality, Satisfaction, and Trust Towards Customer Loyalty of Bank Nagari Air Haji Subsidiary Branch

Zona Artoni Wijaya, Idris, Abror
The purpose of this research is to analyze the quality of the service, satisfaction, and trust toward customer loyalty. The number of the sample in this research is 202 respondents based on accidental sampling. They are the customers of Bank Nagari Air Haji Subsidiary Branch. The data processing of this...
Proceedings Article

Optimization of Fresh Food Cold Chain Logistics and Distribution Paths

Xiaoli Wang, Minghai Lv
The adoption of the cold chain has led many companies to rely on specialization, identifying the transport of temperature-sensitive products as a niche market with significant macroeconomic implications for countries. This paper first describes the current situation of fresh food distribution route selection...
Proceedings Article

Analysis of SF Express’s Strategic Risk——Based on 2018–2020 Annual Report of Financial Statements

Chuhan Zhang
In 1993, SF Express was born in Shunde, Guangdong Province. After some years of develpoment, SF Express was listed on the Shenzhen Stock Exchange in 2017. At present, this company has become a leading enterprise in China’s express industry. Recently, SF Express released its performance forecast for the...
Proceedings Article

An Investigation into the Performance of Time Series Models in Predicting US E-commerce Data

Yiran Yao
In recent years, the e-commerce data landscape in the US has undergone significant transformations, especially under the shock of the COVID-19 pandemic, reflecting broader shifts in consumer behaviour and technological advancements as the digital marketplace continues to expand. Consequently, efficiently...
Proceedings Article

Nintendo Strategy Analysis Report

Keyi Liao
This report analyses the internal environment of Nintendo by using VIRO and value chain. The results show that Nintendo meets the three conditions of value, scarcity, and inimitability in VIRO but fails to fully utilise these resources. Analysing the stakeholders demonstrates the importance of stakeholders...
Proceedings Article

The Impact of Public Service Digitalization on Start-Ups: A Quantitative Study in the Moroccan Context

Mohammed El Bouhali, Aicha El Alaoui, Salah Ahbala, Kamal Achdig, Said Naciri
The study examines the digitalization of public services in Morocco and its influence on start-ups. It highlights the measures taken by the government to modernize public administration, such as the dematerialization of procedures and the establishment of online platforms to simplify administrative processes....
Proceedings Article

Carbon Management Accounting: A Systematic Literature Review

Asri Usman, Mediaty, Arga Bhayangkara Handayanto, Rahmawansyah Andi Tahang, Ryni Ramdhani Salim
Climate change occurs due to the increasing concentration of carbon dioxide gas and other gasses in the atmosphere which causes the greenhouse gas effect. It is the integration of financial, social and environmental accounting that is then given the name Green Accounting. A derivative of Green Accounting...
Proceedings Article

Developing Traditional Market Standard: A Socio-Economics-Environment Approach

Budi Supriatono Purnomo, Alfira Sofia, Denny Andriana, R. Nelly Nur Apandi
The role of traditional markets is degraded due to their dirty and uncomfortable conditions and also the proliferation of modern markets. On the other side, traditional markets are the economical infrastructure where some of the societies paw for a living. Hence the local government is authorized to...
Proceedings Article

Study on Functions of Network Teaching Platform in the Education Reform of Independent Colleges

Qinggong Ma
The rapid development of information technology brings a lot of change for our daily lives. We can say that it not only changes the traditional way of work and study, making various operations simpler and quicker, but it also promotes the many changes in technology and methods, making reforms proceeded...
Proceedings Article

Integrated assessment approaches to network resource status of regional socio-economic systems

V.S. Novikov
These days it is difficult to imagine a field of activity (private or public) without computer technology. One way or another, the socio-economic activity of an individual or society is performed with the help of ICT, Internet, computer technology and software products. For example, in the social sphere,...
Proceedings Article

Development of Zoning Method for Solving Economic Problems of Optimal Resource Allocation to Objects of Various Importance in Context of Incomplete Information

A V Terentyev, S S Yevtukov, E A Karelina
The article is devoted to the development of the zoning method, which allows, in the presence of minimal information about states of the research environment, to build algorithms that provide a Pareto-optimal solution within the framework of the theory of a game with “nature”. The idea of the method...