Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

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The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia

Authors
Dediek Tri Kurniawan1, *, Sri Untari2, Rizki Firmansyah3, Andro Agil Nur Rakhmad1, Yesiana Ihda Kusnayain1, Hujjatullah Fazlurrahman4, Muhammad Syukri Salleh5
1Department of Management, Universitas Negeri Malang, Malang, Indonesia
2Department of Civic Education, Universitas Negeri Malang, Malang, Indonesia
3Department of Accounting, Universitas Negeri Malang, Malang, Indonesia
4Department of Management, Universitas Negeri Surabaya, Surabaya, Indonesia
5Centre for Islamic Development Management Studies (ISDEV), Universiti Sains Malaysia, Penang, Malaysia
*Corresponding author. Email: dediek.kurniawan.fe@um.ac.id
Corresponding Author
Dediek Tri Kurniawan
Available Online 4 October 2023.
DOI
10.2991/978-94-6463-204-0_63How to use a DOI?
Keywords
destination image; brand trust; e-WOM; revisit intention; Trenggalek
Abstract

Trenggalek is one of the leading destinations in East Java, Indonesia. Trenggalek has the potential for natural, cultural, and artificial tourism. Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism. This study examines the relationship between Destination Image, memorable tourism experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java, Indonesia. This study used 100 respondents who had traveled to Trenggalek. This research uses structured equation model testing with SmartPLS software. The research findings confirmed the relationship between destination image, memorable tourism experiences, e-WOM, and Brand Trust in Revisit Intention. However, an unexpected result happened: destination image and brand trust did not affect revisit intention. This issue encourages efforts to maximize promotion through social media in increasing destination image and e-WOM about Trenggalek tourism.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
Series
Advances in Economics, Business and Management Research
Publication Date
4 October 2023
ISBN
978-94-6463-204-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-204-0_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dediek Tri Kurniawan
AU  - Sri Untari
AU  - Rizki Firmansyah
AU  - Andro Agil Nur Rakhmad
AU  - Yesiana Ihda Kusnayain
AU  - Hujjatullah Fazlurrahman
AU  - Muhammad Syukri Salleh
PY  - 2023
DA  - 2023/10/04
TI  - The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
PB  - Atlantis Press
SP  - 766
EP  - 775
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-204-0_63
DO  - 10.2991/978-94-6463-204-0_63
ID  - Kurniawan2023
ER  -