The Antecedents in Forming Loyalty in the Fast-Food Industry

DOI

10.2991/978-94-6463-008-4_97How to use a DOI?

Keywords

Food Quality; Price; Location; Service Quality; Satisfaction; Loyalty

Abstract

The fast-food industry is one of the fastest-growing industrial sectors. However, as the market grows, more and more competitors are entering this industry. With the increasing number of choices, it is difficult for companies to maintain consumer loyalty. Therefore, this study investigates the factors that affect satisfaction and loyalty. Data were collected using a self-administered survey of 216 respondents. Data analysis in this study used SEM. The results of this study are three supported hypotheses and two unsupported hypotheses.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Grace Felicia Djayapranata
AU  - Andhy Setyawan
PY  - 2022
DA  - 2022/12/05
TI  - The Antecedents in Forming Loyalty in the Fast-Food Industry
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 769
EP  - 777
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_97
DO  - 10.2991/978-94-6463-008-4_97
ID  - Djayapranata2022
ER  -