Analysis of New Media Marketing Methods

Taking Bing Dwen Dwen as an Example

DOI

10.2991/aebmr.k.220603.123How to use a DOI?

Keywords

Marketing; Traffic; Demand

Abstract

The intensification of new media competition makes marketing strategies crucial. This paper mainly analyzes the advantages and disadvantages of hunger marketing and the progressive relationship between gain marketing, “persona” marketing, and improving the sense of presence in traffic marketing. Furthermore, take the Beijing Winter Olympics mascot- Bing Dwen Dwen, as a marketing case to analyze the combined effect of hunger marketing and traffic influence. The research process uses demand curves to show the impact of hunger marketing demand results and uses a marketing relationship diagram to show the interaction of hunger marketing and traffic marketing. Results show that Hunger Marketing and Traffic Marketing combine together may have positive impact for the sellers. The research has reference significance for the selection of enterprise marketing methods.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Meitong Zhou
PY  - 2022
DA  - 2022/07/01
TI  - Analysis of New Media Marketing Methods
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 764
EP  - 768
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.123
DO  - 10.2991/aebmr.k.220603.123
ID  - Zhou2022
ER  -