Study on Buyback Strategy Model of Perishable Products Based on Presale

DOI

10.2991/icmesd-18.2018.132How to use a DOI?

Keywords

Perishable goods, Presale, Buyback, Joint strategy.

Abstract

The sale processesof perishable goods are divided into two stages (pre-sale stage and spot sale stage) to research the retailers’ buyback strategy under uncertain demand conditions.This paper establishes a single pre-sale strategy model and a joint strategy model of pre-sale and buyback,and studies the impact of two models on retailers' decision-making,then analyzes the influence of different parameters on the optimal pre-sale price, the optimal order quantity and the optimal expected profit. The result shows that: the retailers can obtain more profit under the joint strategy when the unit cost of a product is higher or the buyback price is lower or the selling price is higher. At the same time, the optimal pre-sale price of the joint strategy is higher than that ofthe single strategy, and the optimal order quantity of the joint strategy is smaller than that of the single strategy, the joint strategy can reduce the risk of excess inventory. Based on the result, decision support can be provided for retailersto choose strategies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Chen
AU  - Shi-Yu Guo
PY  - 2018/05
DA  - 2018/05
TI  - Study on Buyback Strategy Model of Perishable Products Based on Presale
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 761
EP  - 768
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.132
DO  - 10.2991/icmesd-18.2018.132
ID  - Chen2018/05
ER  -