Network Marketing Performance Evaluation System Construction
Authors
Qing Yue, Liang-Hui Zhao
Corresponding Author
Qing Yue
Available Online May 2018.
- DOI
- 10.2991/icmesd-18.2018.133How to use a DOI?
- Keywords
- Internet marketing, Performance evaluation, Fuzzy evaluation.
- Abstract
The main goal of establishing network marketing performance evaluation system is to evaluate whether the network marketing activities carried out by enterprises have achieved the expected results. In this paper, we design some indexes from the aspects of cost, output and competitiveness. Combining the fuzzy comprehensive evaluation theory and the analytic hierarchy process, this paper establishes the fuzzy evaluation model to judge the network marketing performance initially.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qing Yue AU - Liang-Hui Zhao PY - 2018/05 DA - 2018/05 TI - Network Marketing Performance Evaluation System Construction BT - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018) PB - Atlantis Press SP - 769 EP - 774 SN - 2352-5428 UR - https://doi.org/10.2991/icmesd-18.2018.133 DO - 10.2991/icmesd-18.2018.133 ID - Yue2018/05 ER -