Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior
- https://doi.org/10.2991/icem-17.2018.154How to use a DOI?
- Perceiving other customer support; Customer commitment; Customer citizenship behavior
Customer citizenship behavior has a very good promotion effect on the enterprise operation. However, the past researches paid little attention to the influence of other customers. From the consumption scenario, the support of other customers will be closer to the actual consumer and increases the validity of the conclusions of the study. This study attempts to use customer commitment as an intermediary variable to explore the impact of perceiving the support of other customers on customer citizenship behavior. Through questionnaire surveys of clothing store customers, it is considered that perceiving other customer support has a significant positive impact on customer citizenship behavior and customer commitment plays an intermediary role.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui Zhang AU - Hongshen Liu AU - Chuang Yang AU - Yongping Chen PY - 2018/01 DA - 2018/01 TI - Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior BT - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017) PB - Atlantis Press SP - 760 EP - 765 SN - 2352-5428 UR - https://doi.org/10.2991/icem-17.2018.154 DO - https://doi.org/10.2991/icem-17.2018.154 ID - Zhang2018/01 ER -