Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

Designing A Performance Measurement Tools at SMASH.ID Digital Startup with Balanced Scorecard Method

Authors
Gilang Mangestika, Sari Wulandari, Rio Aurachman, Putra Fajar Alam
Corresponding Author
Gilang Mangestika
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.143How to use a DOI?
Keywords
Strategy, Startup, Analytical Hierarchy Process, Balanced Scorecard
Abstract

SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH.ID in 2018 was not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study is to find out how the performance of digital startup SMASH.ID in 4 balanced Scorecard perspectives. The method used in processing data in this research was the Analytical Hierarchy Process (AHP). The data used in this study are primary data and secondary data. The results of weighting showed that the most influential perspective was the customer’s perspective with a percentage of 27%. In addition, the assessment carried out using BSC found that the performance of SMASH.ID was in good category, with a rating scale of 72%.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
978-94-6239-424-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.143How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gilang Mangestika
AU  - Sari Wulandari
AU  - Rio Aurachman
AU  - Putra Fajar Alam
PY  - 2021
DA  - 2021/09/02
TI  - Designing A Performance Measurement Tools at SMASH.ID Digital Startup with Balanced Scorecard Method
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 758
EP  - 762
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.143
DO  - 10.2991/aebmr.k.210831.143
ID  - Mangestika2021
ER  -