Advances in Economics, Business and Management Research
29154 articles
Proceedings Article
An Analysis of Male Undergraduates' Career - seeking Motivation and Its Characteristics
Lixia Wang
With the advancement of science and technology, people's health needs increase and nursing professional development. Men in the nursing profession more and more show their superiority. More and more medical colleges and hospitals began to develop, accept and use male nurses. To encourage more men to...
Proceedings Article
Brain Capital as a Factor in the Efficient Digitization of the Economy
M M Makhmudova, A M Koroleva, E A Zubova
The research examines brain capital as a key factor in the digital transformation of a region.
The goal of the publication is to comprehensively study brain capital and develop a mechanism for improving the efficiency of the development and use of brain capital.
The evaluation of brain capital is based...
Proceedings Article
Marketing strategies’ analysis of Mystery boxes Lucky Bags-----take Rolife as an example
Jinyi Yang, Hongxing Yang
Compared with traditional way of purchasing commodity, buying Mystery Boxes has more uncertainty. Normally, Mystery Boxes’ buying in online official channels cannot choose specified styles. As the market of Mystery Boxes developed, some online dealers find uncertainty of Mystery Boxes, they sell some...
Proceedings Article
Operation Process Integration Using Supplier Selection, Supply Chain Agility and Logistic Management to Optimize Corporate Performance Based on Enterprise Resource Strategic
Umari Abdurrahim Abi Anwar, Agus Rahayu, Lili Adi Wibowo
Operations process integration is an important strategy in optimizing corporate performance. The rapidly changing environment becomes a big challenge for companies in managing their operating processes and resources so that they are able to work optimally. Effective and efficient operations process integration...
Proceedings Article
Analysis of the Impact of Population Structure Change on Housing Pricei China
Zihan Zeng
It is very important to discuss the impact of China’s demographic structure change on the real estate market in the process of gradually disappearing “demographic dividend” and increasing aging. In this paper, unitary linear regression model was adopted to explore the impact of dependency ratio changes...
Proceedings Article
Challenges and Countermeasures for CHina’s Tourism Industry in the Post-epidemic Era
Yiming Yang
The outbreak of the epidemic has serious impacts on all walks of life in China, especially the tourism economy. Therefore, this paper focuses on the challenges faced by China's tourism industry under the current background and the relevant countermeasures that can be implemented. By summarizing...
Proceedings Article
Analysis of The Relationship Between Financial Literacy and Financial Capability with Green Financial Practices as A Mediating Variable in Manufacturing Sector MSMEs in South Sulawesi Province
Andi Amri, Muhammad Yunus Amar, Mursalim Nohong, Narto Irawan Otoluwa
This study examines the simultaneous impact of digital wallet usage and financial literacy on the financial management behavior of students in the Management Study Program at the Faculty of Economics and Business, Maros Muslim University. Using a quantitative approach, data were collected from 150 students...
Proceedings Article
Analysis on the Implementing Tactics of the Aid Mechanism for the University Students' Difficulty in Employment
Lixia Wang
The overall characteristics of college students' employment difficulties are "employment", which leads to the unemployed, the optimal human capital unemployment and the underemployment of college graduates. The root cause of college students' employment difficulties is the depreciation of human capital...
Proceedings Article
Big Data Application Strategy in the Field of Land Spatial Planning
Pengcheng Qiu
At present, China has fully entered the 14th five year development period. Among them, the 14th Five Year Plan period will continue to deepen reform and further improve the land spatial planning system of all provinces in China, in order to create a scientific, comfortable and green urban and rural spatial...
Proceedings Article
Research on the Impact of COVID-19 on Middle and Small-sized Enterprises
Hangcheng Meng
At a time when economies are growing and increasingly interconnected, the sudden outbreak and spread of COVID-19 at the end of 2019 disrupted the domestic and international economic balance and had a profound impact on social order and macroeconomy. The interruption of the global supply chain has greatly...
Proceedings Article
Analysis on the Development Trend of China’s Pet Animal Economy
Xiaowei Liu, Qinhuan Rong, Liang Chen
With China’s tremendous economic development, the population aging trend has intensified, and the inventory of households without children has skyrocketed. Pet animals have long been a popular alternative for improving people’s mental comfort and wellbeing. The pet animal economy has arisen as a new...
Proceedings Article
Research on the Application Mode of Interactive Electronic Technical Manual in Remote Operation and Maintenance
Xiong Chen, Lin Yuan, Zhicheng Han, Zhishang Feng, Xiangcheng Li, Jin Yang
The Interactive Electronic Technical Manual (IETM) technology plays an important role in device maintenance, especially in the remote operation and maintenance (ROM), where IETM has excellent applicability. In order to explore the feasibility of IETM application in ROM, this paper systematically analyzes...
Proceedings Article
R&D Potential of Regional Digitalization
A A Baryshnikov, M M Makhmudova, T B Yablochkina
This paper analyzes the R&D potential as a key factor of regional digitalization.
The goal hereof is to comprehensively research the R&D potential of Tyumen Oblast, to outline its digitalization prospects.
To assess the regional R&D potential, the paper proposes a set of indicators that reflect the...
Proceedings Article
ANTA’s Marketing Strategy in Domestic Market Based on SWOT Analysis--Take High-tech Products for Instance
Yipeng Nie
ANTA, a well-known Chinese sports brand, received unprecedented attention during the 2022 Beijing Winter Olympics. The volume of sales of its high-tech products, on the other hand, has not increased as much as that of its low-priced products. The goal of this study was to figure out what was causing...
Proceedings Article
Research on Supply Chain Finance Driven by Blockchain
Ronggeng Li, Weiyi Peng, Zhiyu Zhou
The continuous development of blockchain technology is expected to solve many problems in supply chain finance. This paper analyzes the impact of blockchain technology on all parties in supply chain finance from the operational mechanism of supply chain finance. In this paper, a game model between small-sized...
Proceedings Article
Calculation of the Optimal Social Pooling Pension Contribution Rate Under the Three-Child Policy
Mile Deng, Jiuru Zhu
Under the condition of maximization of social welfare and considering the influence of China's three-child policy, this paper establishes an optimal contribution rate model of old-age social pooling account under the three-child policy based on general equilibrium OLG, and analyzes the relationship...
Proceedings Article
Zakah in the Digital Age: Compliance Strategies for a Resilient Future
Riandy Mardhika Adif, Perengki Susanto, Aimatul Yumna
This study investigates how digital innovations influence Zakah compliance strategies, with a focus on the roles played by mobile payment applications and social media platforms as mediators. Employing a quantitative approach and Smart PLS analysis, the research explores the connections between awareness...
Proceedings Article
Analysis on Financial Statements of Kweichow Moutai Co., Ltd.
Zhanyuan Guo
The stock of Kweichow Moutai, as one of the representative of China’s value investment stocks, rose nearly 60 times in the 19 years since its listing in 2001, its operating income increased from RMB 162 million in 2001 to RMB 88.9 billion in 2019, with a compound annual growth rate of 25%, and its net...
Proceedings Article
Supply Chain Response Optimization Strategy for Chinese Enterprises under COVID-19 Risk
Chenyue Gu
Two years ago, the emergence of the Novel Coronavirus pandemic had a devastating impact on the world economy. At present, the epidemic abroad is still serious and continues to hamper world economic recovery. Sporadic outbreaks in China still require a balance between prevention and control. Although...
Proceedings Article
Construction of Wisdom Tourism and Tourism Public Service System
Xiaoru Gao
Wisdom tourism is the inevitable choice to meet the special needs of tourists. So, how to promote the development of tourism public service system through the development of intelligent tourism Existing research has neglected the construction of tourism public service system is affected by the interaction...
Proceedings Article
Feasibility Study of LEGO as a New Type of Investment
Lingfeng Fan
This research investigates whether LEGO sets are a good investment. Through tracking the offering and trading prices of 838 LEGO sets in eight series over the past 22 years, we evaluated the investment return of LEGO sets based on the HPR and APR theories. Compared to other traditional financial products,...
Proceedings Article
Cross-Country Comparison of the Level and Quality of Life of the Population: Modern Methods and Approaches
P A Krasnokutskiy, S S Zmiyak, A M Kazakova
Cross-country comparison of the level and quality of life at the present stage is implemented using a fairly significant number of indicators. However, certain ratings evaluate only certain parameters of the country’s socio-economic development, level and quality of life. In this paper, based on the...
Proceedings Article
Incorporating History into Innovation: A Case Study of LEGO
Lukuan Zou
In the current global economy, innovation is a key factor for a company to survive and grow on the long run. However, few research has looked into the proper application of innovation strategies. In this paper, I propose a 2 by 2 theoretical framework in how to apply the concept of incremental innovations...
Proceedings Article
Analysis of FamilyMart Convenience Store
Wenbo Du
There are a total of 1445 FamilyMart outlets; the number is overwhelming compared to the number of others convenience stores; thus, this paper attempts to analyze the reasons for the success of FamilyMart and provide more suggestions for improvement. This paper would also include a real example to illustrate...
Proceedings Article
Cost Management of New Energy Automobile Enterprises
—— Taking BYD as an Example
Lu Wang
As new energy vehicles are determined to be the direction of China's automobile industry development, the entire industry has gradually entered a market-oriented competitive environment. The importance of new energy automobile enterprises to improve cost management and market competitiveness has...
Proceedings Article
Research on Innovation of Grassroots Consultative Democracy Mechanism based on QCA Method
Jing Gao, Yuhan Sun
Consultative democracy is an important component of the whole process of people’s democracy, and represents the governance features and institutional advantages of socialist democracy with Chinese characteristics.Based on 60 cases of grassroots consultative democracy in China, this paper uses QCA method...
Proceedings Article
Does Environmental Morality Need the Restriction of Pressures? An Empirical Analysis of the Construction Corporations
Qi’ang Du
Rapid urbanization triggers more demand for buildings and infrastructure; thus, construction corporations need to take on more environmental responsibility. There is a decoupling of environmental morality in construction corporations, i.e. environmental moral disengagement (EMD), which is likely to serious...
Proceedings Article
Research on the Application of Project Management Theory in Innovation and Entrepreneurial Projects
Xiaoyan Li
At present, many colleges and universities to participate in innovation and entrepreneurship projects, the number of students increased, the number of projects is also increasing in the project reporting, assessment methods, project implementation to the final project conclusion, the entire management...
Proceedings Article
Performance Analysis of MSME in Improving Bank Indonesia Program for the Development of North Sumatera Regional Office
Faid Akbar Purba, Sukaria Sinulingga, Sugiharto Pujangkoro
Micro, small, and medium enterprises (MSMEs) have an important and strategic role in the development of the national economy. MSMEs not only play a role in economic growth and employment, but also in distributing results development. Bank Indonesia representative of North Sumatra is the Central Bank...
Proceedings Article
Financial Capital and Its Role in Today’s Economy
D A Dinets, G B Zaorski, A S Merkulov
Financial capital has been on the rise since the late 20th century. Prior to the first half of the 20th century, it was mainly used to facilitate the flow of real capital; it greatly contributed to the economic growth by bringing investment beyond equity. In recent decades, financial capital flows have...
Proceedings Article
Family Debt and High-Quality Economic Development
Ning Sun
The central government has pointed out that China’s economic growth is shifting from a high-speed growth to a high-quality development stage. In the past, China’s household sector had low participation per capita in the credit market and the housing market bubble boosted housing credit. However, the...
Proceedings Article
Does Using the Internet Make Older People Physically and Mentally Healthy?
Empirical Research from (CGSS2015) Data
Peiyuan Li
With the transformation of economy and society, the age structure of our country’s population is showing drastic changes. The aging of the population and the development direction of the aging that follow are considered to be the important characteristics of my country’s demographic transition. The health...
Proceedings Article
Research on Credit Risk Assessment of Small and Medium-sized Enterprises by COVID-19 and Supply Chain Finance
Zijia Liu
The global economy has a huge fluctuation, because there was a big shock to industries by COVID-19. In this context, supply chain financing is becoming a convenient and efficient way to help small and medium-sized enterprises(SMEs) take the next step, which is why it is experiencing rapid development...
Proceedings Article
Chinese Postgraduate Application: Two-sided Matching Research
Yuqi Jin, Ao Zuo, Qihao Shen
As the incredible fast speed of development of the Chinese society, and the spreading covid-19 in these years, the competition in China increasing, represented by the increasing number of the postgraduation application and the increasing unemployment rate. Therefore, the difficulties and the complexity...
Proceedings Article
The Influence of Digital Wallet Adoption and Financial Literacy on Financial Management Among Students at the Faculty of Economics, Maros Muslim University
Helen Dias Andhini, Fitri Ayu
This research was conducted at Maros Muslim University. This study aimed to determine the impact of using digital wallets and financial literacy on the financial management of students of the Faculty of Economics and Business, Maros Muslim University. The data analysis method used in this research is...
Proceedings Article
The Impact of Sino-US Trade War on Volatility Spillover Effect Between Related Industries in Sino-US Stock Market
Zimu Zhang
This paper discusses the impact of the outbreak of the Sino-US trade war on the volatility spillover effects among steel, automobile manufacturing, electrical equipment, and semiconductor industries in the stock markets through establishing the MGARCH-BEKK model. The results show differences in the volatility...
Proceedings Article
The Impact of COVID-19 on Agriculture Industry in U.S Stock Market
Yuhan Jin
Under the impact of the global outbreak of COVID-19, macroeconomic fluctuations have different degrees of effects on various industries. The outbreak of the new crown pneumonia epidemic has caused another negative impact on the already weak global economy. This paper analyzes the changes of American...
Proceedings Article
Research on the Relationship between Physical Training and Mental Diathesis of College Student
QuanWei Shi
The quality of physical health and mental health of college students are related to the health first, people-oriented, harmonious psychology, the concept of quality education, the depth of university education reform, related to the development of college students and the process of building a harmonious...
Proceedings Article
Research on Internet Copyright Protection Mechanism: Based on the Perspective of the Comparison of Chinese and American Legislation
Jiaqi Liu, Xinyi Wang, Yihao Wang
In the Internet information age, the works of individuals have a more convenient and effective way of dissemination, but their copyrights are also more susceptible to infringement. As a major Internet country with 1.011 billion Internet users, China has so far not had a law that specifically stipulates...
Proceedings Article
Mechanisms of Participatory Management on Employee-Initiated Innovation: A Moderated Mediation Model
Ruilin Chen
Employee-initiated innovation is an inexhaustible driving force for corporate innovation and affects the sustainable development of corporate competitiveness, and the management model plays a significant role in influencing employee-initiated innovation behavior. Based on social cognitive theory, organizational...
Proceedings Article
Volatility Spillovers of New Cryptocurrencies Over Traditional Cryptocurrencies in the NFT Market: A Case Study of Mana
Maosen Tang
This study uses the DCC-GARCH model to compare the correlation between two types of cryptocurrencies in two different fields. In the context of the popularity of NFTs and the metaverse, new cryptocurrencies based on the metaverse have been favored by investors. Through empirical analysis of mana cryptocurrencies...
Proceedings Article
Business Strategy Through SWOT Analysis in Implementing Loan Origination System to Improve Bank’s Business Performance (Case Study at Mortgage Credit)
Harmansyah Nasution, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari, Erwin Yulianto, Ryan Nurgraha
The use of information systems and technology in the banking environment is increasing and expanding, especially in competing and gaining a competitive advantage. The loan management process, such as collecting information and verifying applicants regarding personal data, income data, and collateral...
Proceedings Article
Issues Relating to the Hi-Tech Industry in the Eurasian Economic Union
A I Mozgovoy, A N Krylov, V V Lobachev, G P Kuzina
The research of the hi-tech industry development is one of the tools necessary to solve the priority strategic task of a scientific and technological breakthrough that is determined by the challenges of the sixth technology revolution which is characterised by the convergence of bio-, nano- and cogno-technologies....
Proceedings Article
Analysis of the Potential Risks of Winning the Bid at a Low Price in Construction Project Management
Chenxi Luo
In the international world, winning biding at a low price in construction industry is a normal bidding mode under FIDIC contract conditions. This method is also promoted and widely used in the Chinese market. Under this contract condition, the principal of consistent use of honest and trustworthy lowest...
Proceedings Article
Research on the Students' Rights Guarantee in the Management of Colleges and Universities
Fengyun Wei
With the implementation of the strategy of administering the country according to law, the construction of legal system has been perfected, and people pay more and more attention to their legal rights. With the development and perfection of the socialist market economy in our country, the relationship...
Proceedings Article
The Influence of Planned Behavior of Medical Tourism Batam Residents on the Visit Intention to Seek Medical Treatment in Malaysia
Rita Henniwaty Gultom, Vidyarini Dwita
This study seeks to evaluate how planned behavior influences the intention of Batam residents to participate in medical tourism by obtaining healthcare services in Malaysia. Adopting a double regression model, the research explores the direct effects of independent variables on the dependent variable,...
Proceedings Article
Research on the Impact of Financial Development on Carbon Emissions: Does Industrial Structure Upgrading Matter?
Shun-Ho Chu, Yichi Zhang, Yue Pan, Baoke Fan, Ruohan Wang, Jiameng Gu
The purpose of the study tries to investigate the impact of financial development on carbon emissions. In addition, the study also examines the mediating effect of industrial structure upgrading on the relationship between financial development and carbon emissions. Using annual data of 283 cities in...
Proceedings Article
Research on the Influence Path of Internal Control Quality on Audit Fees
——Based on the Intermediary Effect of Disclosure of Key Audit Matters
Sheng Shujun
China's new audit standards issued in 2016 increased the disclosure of key audit matters, which aims to improve audit quality and standardize audit fees. Because the quality of enterprise internal control is closely related to the risk of material misstatement and special risk of financial reports...
Proceedings Article
Analysis of the Current Development of Air Purifiers--Taking Xiaomi Air Purifier as an Example
Jixin Lin
The air purifier is an indoor electrical appliance that targets the medical industry, people who allergic to fine particles, and people want to enjoy quality of life. It has been dominated by the IQAir and Philips brands in a niche market for decades. Around 2013, air pollution became more and more serious,...
Proceedings Article
An Empirical Study on Rural E-commerce Enabling Farmers’ Income Increase in Guangdong Province under the Background of Rural Revitalization
Liao Zicen, Liang Chengkai
Rural Revitalization Strategy is Comrade Xi Jinping’s strategy in the nineteen major reports of the party.The report of the 19th national congress pointed out that the problem of agriculture and rural farmers is a fundamental problem related to the national economy and the people’s livelihood. We must...
Proceedings Article
The Influence of Social Environment on Victoria’s Secret Advertising
Jiaxin Liang
In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande’s article mention the theory of group identity....
Proceedings Article
The Deal Between Amazon and MGM: How Does This Deal Assist the Development of Amazon in the media stream?
Junzhen Lu, Wei Wu, Xinyi Zheng, Yun Lu
This research discusses the development strategy of Amazon based on the acquisition of MGM in 2021. Using quantitative data-table and industrial reports as main researching methods, the research finds that the effect of COVID-19 and some problems in administration after merging with MGM are all the challenges...
Proceedings Article
Analysis on Hotel Management Strategy in Big Data
XiaoLi Hu
With the deepening of the development of the Internet age and the work of profound changes in thinking, on all sectors of research institutions, management; down to the major forums, the media, language will be called data, language will talk about information, large data applications in the academic...
Proceedings Article
Company Strategy Formulation Approach Through Organizational Structure Transformation to Optimize Business Performance
Irwan Triherda Permana, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari, Erwin Yulianto, Ryan Nurgraha
The era of digitalization is an era that cannot be avoided anymore. Starting from the Industry 1.0 revolution to the current 4.0, where the digitalization era has transformed every aspect of people’s lives, including the banking industry, towards digital. Consumer trends, government policies, regulators,...
Proceedings Article
Drools Rules Engine Used in Management Accounting System Design Research
Quan Wen
On this basis, according to the actual needs of enterprises, the enterprise management accounting system is optimized. Through the research of Drools rules engine, the development of management accounting system based on Drools rules engine is realized, and the software architecture of the system is...
Proceedings Article
Ways to Improve the Service of Individuals in PJSC “Sberbank of Russia”
M A Tigranyan, N V Tchaikovskaya
Commercial banks are the main link in the banking system. Banks are independent subjects of the economy. Their relationship with customers is commercial. The main purpose of the functioning of commercial banks is to maximize profits. Commercial banks act as specific credit institutions. They attract...
Proceedings Article
The Effect of Corporate Cash Holding on Idiosyncratic Risk: Evidence from China
Yueting Cai, Yunran Liu, Xinyi Li
We examine the effect of corporate cash holding on idiosyncratic risk. We find that corporate cash holding in China is positively associated with idiosyncratic risk. The association is robust to several robustness checks, including adopting an alternative method, fixed-effects model, and the inclusion...
Proceedings Article
The Optimal Path of Child Labor Rights under Multinational Enterprises
Shingsum Chan, Kexin Liu, Guanqi Wang, Huayi Wang
Today, there are around 160 million child labors worldwide under serious situation. Since some relevant international regulations are soft, the executive systems are not guaranteed by every country, international organizations do not take their responsibilities, and some international remedies are not...
Proceedings Article
The Role Of Monitoring As A Moderating Variable Of Budgetary Slack Factors
Dianita Verawati, Alimuddin Alimuddin, Syarifuddin Rasyid
This research aiming fortest and analyze influence budget participation, budget politics and budget emphasis to budgetary slack and how monitoring moderates influence budget participation, budget politics and budget emphasis to budgetary slack at OPD Regency Majene. Type of research is quantitative using...
Proceedings Article
Comparison Analysis of ARIMA and Machine Learning Methods for Predicting Trend of US Semiconductor Stocks
Mingtao Jia, Haichen Xu, Sicong Zhang
The stock price trend prediction has some challenges for the investors because there are many unknown risks and great variation in the stock market. Some researchers have studied how to give the prediction of the stock price trend with high accuracy. However, the systematic analysis of the comparisons...
Proceedings Article
Research on the NBA Business Strategies
Boyang Lyu
The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although...
Proceedings Article
College Students' Sports Life Style and Physical Education Teaching Reform in Colleges and Universities
Chaoqi Fu
However, the problem of students' physique and health is still very prominent. This is the core problem that plagued the work of school physical education. The school education thought must break through, and the education perspective must be transformed and strengthened. The reform of physical education...
Proceedings Article
Effect of Financial Reporting Quality on the Cost of Capital and Investment in China
Erheng Zhou, Qianwen Luo, Yanzi Wu
The quality of the financial report is a critical issue in accounting supervision and theoretical research and whether and how it affects the resource allocation decision of the capital market for understanding the importance of accounting to investors and management responsibility. In various financial...
Proceedings Article
What is the Perception of Micro, Small, and Medium Enterprises Operators Regarding Intrinsic Work Motivation in Carrying Out Their Business Activities?
Halkadri Fitra, Efrizal Syofyan, Erni Masdupi, Fefri Indra Arza, Alpon Satrianto
Motivation serves as a force capable of driving and nurturing the enthusiasm to achieve life goals and aspirations. This study aims to analyze the perceptions of micro, small, and medium enterprise operators regarding intrinsic work motivation using six indicators of approach. The research conducted...
Proceedings Article
On the Control and Prevention of Enterprise Financial Risk
ziyu Hou, Ronaldo Juanatas, Jasmin Niguidula
As the most important application of human resource management, performance management plays an important role in ensuring the realization of organizational objectives. By analyzing the current situation of performance management commonly existing in research enterprises, this paper aims to explore and...
Proceedings Article
Application of Adaptive Learning Technologies in Modern Polytechnic Education
V V Kukartsev, E A Chzhan, V S Tynchenko
In modern society, special requirements are imposed on education and pedagogical methods. Education can be obtained remotely using various means and capabilities. These include interactive e-courses. This article is devoted to the problem of development of electronic courses based on the Moodle platform....
Proceedings Article
Study on the Relief Response of Cross-Regional Natural Disaster Risk
Lessons from the 2018 M 7.4 Earthquake and Tsunami in Central Sulawesi, Indonesia
Yang Wang, Baokun Ning, Zhuo Chen, Shuai Zhang, Duo Deng
Risk reduction of natural disaster is a global priority. It is necessary to consider the characteristics of local natural hazards, the diversity of disaster-bearing environments and the gaps in economic development levels, and explore response models of multiple collaborative relief at international,...
Proceedings Article
Analysis of Different Macro Policies Implemented by U.S and China During the Covid-19
Youxu Wang, Chen Lu, Youjin Chen, Zongyuan Wu, Boyuan Wang
Since the outbreak of COVID-19 in February 2020, the economic operation of all the countries in the world has been greatly affected. Countries have issued many macro policies to address the adverse effects of the contraction of economic activity caused by the epidemic. Monetary policy is one of the most important...
Proceedings Article
Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media
Xu Zhu
The rapid development and extensive application of new media technology has brought great impact on the Chinese marketing field, but also brought many opportunities for the marketing transformation and expansion. In order to present the basic situation of China's marketing development in the new media...
Proceedings Article
Dynamic Changes in Exchange Rate Movements and Tesla Stock Yields
Zhenxi Gong, Xinyan Li, Xueer Shi
From the perspective of globalization, the development of the new energy industry has become a key issue in the fields of economy and so on. Tesla Inc., one of the activists who intensively attempts to put new energy into car production, is increasingly dominating the market of the entire auto industry....
Proceedings Article
Methods for Market Segmentation
Shiqi Wang
In business analysis, market segmentation is a technique used to classify existing and potential customers based on their similarities, which lays the foundation for the company to maximize their profits. The market can be divided into five subgroups, including demographic factors, geographic factors,...
Proceedings Article
Econometric Evaluation of Tourism as a Part of Khabarovsk Regional Economy
V A Chernov
Today, tourism is an industry in its own right, having long surpassed many other industries in monetary terms. It involves both the hospitality industry and the sectors that support it. In some countries, tourism is the primary source of currency and budgeting. It is an important source of income that...
Proceedings Article
The Development of New Energy Industry under the Implementation of China’s Environmental Protection Policy -- The Forecast of Lithium Ion and Sodium Ion Battery Industry
Jingxi Cai
“Carbon Peak” and “Carbon Neutral” are Long-term policies to protect the environment, low-carbon development and cope with global warming. The “double carbon” policy has spawned a trillion-dollar market for new energy vehicles. China overtook Japan in 2018 to become the world’s leading market and supplier...
Proceedings Article
Evaluation and Analysis of an LSTM and GRU Based Stock Investment Strategy
Zili Lin, Fangyuan Tian, Weiqian Zhang
Confronted with an extremely complicated and volatile external environment, it is such a tremendous challenge for researchers and investors to predict the stock market prices. To address the challenge, this paper proposes three steps for stock investment. The stock selection is based on a special ratio...
Proceedings Article
Research on Accounting Information System Based Big Data
Menghan Li
Nowadays, society is gradually entering the era of big data, which can help people make correct judgments and help enterprises manage rationally. The concept of big data has been gaining increasing attention in recent years, and the application of big data technology in a wide range of industries is...
Proceedings Article
Identifying the Key Successful Factors of Indonesia Start-Up Using Text Network Analysis
Dini Turipanam Alamanda, Agus Rahayu, Lili Adi Wibowo, Grisna Anggadwita
The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start-ups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian start-up founders need to consider at the early...
Proceedings Article
The Application of 7P Analysis Model in the Market Strategy - Taking the Beauty Industry as an Example
Guanqun Wang
With the transformation of the national economy from the secondary industry to the tertiary industry, the rise of the service industry has become a hot topic of discussion. Therefore, in order to meet the needs of customers, more and more enterprises pay more attention to the role of service in the consumption...
Proceedings Article
Analysis on Crisis Management of Tourism Destination
Nan Chen, Aihua Su
Tourism crisis research is an emerging research field in China, which involves cross-disciplinary research, including crisis theory, tourist behavior theory, human-earth relationship theory and so on. Especially in the tourism crisis occurs frequently today, the tourism crisis has become an important...
Proceedings Article
Pricing Strategy Research of Chinese Video Website Platform in Internet Era
Yiran Wang
The network video platform has gradually occupied a large share in the field of television media. However, as a hot field in the Internet era, academic research on online video platforms is relatively scarce. Based on the characteristics of online video platforms, this paper studies the pricing strategies...
Proceedings Article
The Influences of Covid-19 on China’s Retail Trade and Its New Opportunities
Yiyi Jiang
In view of the normalizing Covid-19, new coping strategies are essential for the global economy, fitting the current situation and future trends. This paper reveals the influences of the pandemic on the retail industry in terms of supply and demand chains, including plummet need for physical consumption,...
Proceedings Article
An Investigation of Unexpected Forms of Capital in Small and Medium Enterprises (SMEs)
Syahril Masri, Muhammad Idrus Taba, Wardhani Hakim
As the shift of economy towards knowledge and innovation, intellectual capital has become no less important than nowadays because it becomes one of key elements in creating value and sustainable business in facing global market challenges. This research focuses on investigating the interconnections between...
Proceedings Article
The Rise of Virtual Image Endorsement in Visual Culture Context
Yichen Feng
Compared with the text advertising, in modern society, visual culture has become the mainstream form of advertising aesthetic. In recent years, with the rapid development of the digital entertainment industry, game characters and virtual idols gradually become important symbols for the communication...
Proceedings Article
Are Value Stocks Still Valuable: A Study of Value Strategy using Stock Data from 1999 to 2020
Sichen Zhu
This study uses two essential factors, book-to-market (B/M) ratio, and cash flow to price (C/P) ratio, to generate decile portfolios. Additionally, decile portfolios sorted by two factors from high to low are formed for five years with annual returns. By comparing the five-year average returns of each...
Proceedings Article
Research on the Management of Tourism Scenic Spots and Its Countermeasures
Aihua Su, Nan Chen
As the tourism industry core elements of the tourist attractions, at this stage is the development of Chinese tourism industry in the weak link. For a long time, due to the complexity of the tourist attraction system, the administrative pattern of many administrative departments, coupled with the widespread...
Proceedings Article
Pemex in the New Environment—Will the Company be able to Rise Again?
M V Kramskoy
This article elaborate on the issue of the ability of the Mexican national oil company - Pemex - undergoing a crisis to continue competing in the rapidly changing global hydrocarbons market. To do that, the article describes three spheres of significant changes: pricing, development and introduction...
Proceedings Article
Assessment and Solution for the Future Trend of the Medical Interpretation Market in China
Xinyue Yan, Yiwen Fan, Zhe Hao Jacko Cai, Qinpei Li
Across the past decade, the number of foreigners coming to China is increasing, accompanied by increasing multilingual interpretation needs. The demand is most pronounced in the realm of medical and healthcare related translation, due to its high degree of required professionalism and high frequency...
Proceedings Article
Research on the Impact of Corporate Compensation Management Mechanism on Corporate Performance and Innovation Capability Based on the Context of Big Data Science
Yidi Liu
This paper first analyzes the impact of ESG performance on the companies themselves from the perspective of the companies and investors to May 2020 Shenzhen created the GEM has 74 companies, using regression models to analyze the impact of compensation management mechanisms on company performance and...
Proceedings Article
The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions
Kurjono, Dian Herdiana Utama, Badria Muntashofi
This study aims to determine the influence of entrepreneurial values and subjective norms on entrepreneurial intentions. The grand theory of this research is the Planned Behavior Theory from Ajzen. The research method used was the Explanatory Survey Method. The population is Accounting Education students...
Proceedings Article
On the Perfect Path of the Company’s Legal Person Deny System
Chan Hu
The corporate personality denial system originated in the United States in the 20th century and has been recognized by most countries since its development. With the rapid development of my country’s market economy, the abuse of corporate personality often occurs, but there are still many defects in...
Proceedings Article
Digital Culture, Digital Talent, and Digital Platform in Improving Digital Innovation to Achieve Global Strategy
Reniati Reniati, Tastafiyan Risfandy, Nizwan Zukhri
The rapid growth of the digital industry has significantly contributed to Indonesia’s economic value, with a reported increase of IDR 392 trillion by 2022. This study investigates the role of digital culture, digital talent, and digital platforms in enhancing digital innovation to achieve global strategies,...
Proceedings Article
Research on Technological Innovation Strategy of Technology-Based Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area
Lisheng Luo, Tao Li, Chengrui Wu
At present, with the rapid development of science and technology in China, “Made in China” is moving toward “Made in China”. Under the background of 5G era, the rapid rise of high-tech enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area has further accelerated the development process of “Made...
Proceedings Article
The Investment Value and the Current Regulation of Cryptocurrencies Market Under the Confusion
Ziqi Ai, Zeyu Yao
With the rapid development of contemporary technology, people are not only satisfied with the economic benefits brought by the traditional financial industry. In 2009, a currency incorporating blockchain Bitcoin was born, thus kicking off the cryptocurrency trend. In this paper, the historical development...
Proceedings Article
Applicability Test and Existing Problems of Multi-factor Model in Chinese Market
Test of Three-factor and Four-factor Models in the A-share Market
Gang Wang, Haolang Zhao
This article uses three-factor and four-factor models to analyze its applicability in the Chinese market by using data collected by China’s A-share market fund companies from 2015 to 2020. By observing the size of the alpha value and combining with the current status of the Chinese market, we discovered...
Proceedings Article
Research on the Physical Education Teaching Reform in Colleges and Universities from the Perspective of Lifelong Physical Education
Hui Xiao, Yanlan Chen
Lifelong sports is considered the new century sports ideas, has become a consensus. College sports is the final stage of school sports, with the characteristics of convergence with social life, college students face from school education to social employment change, therefore, from the perspective of...
Proceedings Article
Under the Depressed Economic Environment and Covid-19, Is METRO AG Still Worth Being Invested in?
Mengqing Ran
The paper applies several business models such as Porter’s Five Forces, Value Chain, and BCG’s Matrix to analyze the overall performance of METRO AG under the condition of Covid-19 to solve the problems of whether METRO is still worthy of investing. This paper also applies financial analysis with an...
Proceedings Article
Time Use of Chinese Family Members
A Balance between Salary Market and Household Service
Jiayang Wang
With the rapid development of the society, there appear many new economy phenomena in China. The economic value of household work has fascinated lots of experts’ eyes. Household work is widely accepted as an unpaid work. And because women largely take the responsibility of it, their rights and economic...
Proceedings Article
Research on Flight Ground Taxi Time of Large Airports
Xiong Li, Wei Liu, Xiaoqing Chen
Flight taxi time is a key index to measure the operation efficiency of large airports. There are many factors affecting the taxiing process of the flight at the airport. Firstly, the taxi time of arrival and departure flights was defined and its composition was analyzed. Based on the taxiing time of...
Proceedings Article
Internal Marketing Strategy for Educational Services
L N Tsarakhova, S V Kabanov
Educational marketing is a promising sector of economy. This marketing seeks to meet the demand for education while bringing prosperity and development to educational institutions. Educational marketing expands every year, as the demand for education evolves. Over the past five years, higher education...
Proceedings Article
Analyzing the Capabilities of Village Owned Enterprises (VOEs/BUMDES) to Increase the Village Economies; An Empirical Studies from VOEs/BUMDES in Tangerang
Nila Krisnawati, Tabligh Permana
The study aims to analyze the general condition of VOEs and their main potential product/characteristic in Tangerang Regency and to deliver the Gap Analysis by the Village Own Enterprises (BUMDes) in Tangerang Regency. The methodology used was an in-depth interview through a Focused Group Discussion...
Proceedings Article
Correlation Between Football and Economics
Jingge Li, Zijian Xu, Xinyang Li
With the increasing popularity of whole football in China, the football market become reciprocal with the Chinese economy. On the one hand, the football economy is representative of the Chinese economy as a whole, on the other hand, the economic condition affects the football industry. As such, by evaluating...