Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Research on the NBA Business Strategies

Authors
Boyang Lyu1, *
1Jinhua No.1 Middle School, Jinhua, 321000, China
*Corresponding author. Email: 272050675@qq.com
Corresponding Author
Boyang Lyu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_181How to use a DOI?
Keywords
NBA; Strategy; Trade; Management; Business
Abstract

The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although the NBA is not the most watched league in North America, it is one of the most global and influential professional sports organizations in the world. The NBA often appears as a successful case in the marketing courses of various business schools. These courses describe how the NBA uses the brand effect of big-name stars to promote the league, how to use modern media to promote the league, and how to use the international strategy to go global. The research topic of this paper is NBA business decisions. Obviously, successful business decision-making and institutional innovation are the basic foundation of the NBA's success. Repeated institutional innovations and promulgation of decision-making have enabled the NBA to obtain huge commercial profits and rich returns. The most famous of these decisions are: "Alliance Star-making Program" and "Global TV broadcast of NBA events", etc. These decisions have helped the NBA gain a high reputation and use it as a marketing tool.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_181
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_181How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Boyang Lyu
PY  - 2022
DA  - 2022/12/27
TI  - Research on the NBA Business Strategies
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1607
EP  - 1613
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_181
DO  - 10.2991/978-94-6463-098-5_181
ID  - Lyu2022
ER  -