Analysis of the Current Development of Air Purifiers--Taking Xiaomi Air Purifier as an Example

DOI

10.2991/978-94-6463-098-5_180How to use a DOI?

Keywords

Health; Air pollution; Air purifier; Xiaomi company

Abstract

The air purifier is an indoor electrical appliance that targets the medical industry, people who allergic to fine particles, and people want to enjoy quality of life. It has been dominated by the IQAir and Philips brands in a niche market for decades. Around 2013, air pollution became more and more serious, at the same time people's health awareness was awakened by the social media campaign, which created a huge demand. In response to the severe pollution that Chinese was facing, Airpal entered the market. They enhanced air purification intensity and introduced PM2.5 digital display technique. In the years that followed, many companies saw the future of the industry is very profitable so they entered the market. In this period, the market was full of marketing techniques in order to win the competition. But after a few years the market started to go downhill again and a significant amount of companies left the market. By using the PEST model, this paper analyzes the external factors that played significant effect in the market, and then use the SWOT and 4P models to conduct a case study on Xiaomi, a representative brand in the industry, so as to offer some references for future studies about the air purifiers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jixin Lin
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of the Current Development of Air Purifiers--Taking Xiaomi Air Purifier as an Example
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1599
EP  - 1606
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_180
DO  - 10.2991/978-94-6463-098-5_180
ID  - Lin2022
ER  -