Identifying the Key Successful Factors of Indonesia Start-Up Using Text Network Analysis

DOI

10.2991/978-94-6463-234-7_169How to use a DOI?

Keywords

Entrepreneurial mindset; Critical success factors; Early-stage start-up; Text analysis

Abstract

The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start-ups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian start-up founders need to consider at the early stage to grow in a very dynamic business environment. The netnography method was used to explore the founders’ activities in the early-stage period. There were six videos of 6 successful Indonesian start-up founders who were observed through the Start-up Indonesia YouTube channel. Interviews were conducted using unstructured questions with open hypothetical types about the founder’s experience in the early-stage period or the first 2–3 years of start-up establishment. The data was then analyzed using InfraNodus to identify findings that have the potential to generate new ideas. Network Structure is focused with 0.29 modularity. The type of propagation dynamics is cyclical variability with alpha exponential: 0.56 or medium category. The results showed that there were four main topic clusters, including brand management, internet technology, software, and investing. At the same time, the most significant elements consist of product, people, company, and customer. This finding proves that sophisticated technology is not a critical factor in the success of start-ups in Indonesia, but the quality of products and people. The research implications can be a good reference for prospective start-up founders in Indonesia in facing challenging early-stage dynamics.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dini Turipanam Alamanda
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Grisna Anggadwita
PY  - 2023
DA  - 2023/09/29
TI  - Identifying the Key Successful Factors of Indonesia Start-Up Using Text Network Analysis
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1617
EP  - 1624
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_169
DO  - 10.2991/978-94-6463-234-7_169
ID  - Alamanda2023
ER  -