The Influences of Covid-19 on China’s Retail Trade and Its New Opportunities

DOI

10.2991/aebmr.k.220405.270How to use a DOI?

Keywords

Covid-19; China retail trade; Community retail

Abstract

In view of the normalizing Covid-19, new coping strategies are essential for the global economy, fitting the current situation and future trends. This paper reveals the influences of the pandemic on the retail industry in terms of supply and demand chains, including plummet need for physical consumption, shortage of labour and inefficient transportation thanks to complex security checks. While it also analyses new growth opportunities of traditional retailing caused by changing consumers’ shopping behaviours. Finally, four solutions are provided to cater to the new market environment during the virus era, including retail industry structure adjustment, new marketing model, promoting digital process and improving meet user experience for the loyalty consumer base.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yiyi Jiang
PY  - 2022
DA  - 2022/04/29
TI  - The Influences of Covid-19 on China’s Retail Trade and Its New Opportunities
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1622
EP  - 1627
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.270
DO  - 10.2991/aebmr.k.220405.270
ID  - Jiang2022
ER  -