Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
198 articles
Proceedings Article
Research on Minimalism in Interface Design Based on Gestalt Psychology
Yiwen Li, Kun Fu
Gestalt psychology is an significant theory in design psychology, which has important influence on interface design. It mainly studies the application method of gestalt principles in interface design, and analyzes the interface design of Apple and Huawei based on gestalt psychology principles. These...
Proceedings Article
The Formation and Evolution of Yan FU’s View of Japan
Yang Zou
China and Japan, neighbors separated by a strip of water, have a long history of exchanges of more than 2,000 years. Since modern times, Chinese people’s view of Japan has undergone complex changes according to the trend of Sino-Japanese relations, and Yan Fu’s view of Japan is one of the representatives....
Proceedings Article
An Analysis on Motivation of International Students Who Come to China for Higher Education
Jiawen Lyu, Yixiang Wei, Xifan Zheng
In order to promote the internationalization of higher education in China and attract more talented international students, it is important to study which factors are highly motivational for international students. This paper analyzes the academic, employment, and cultural factors that motivate international...
Proceedings Article
A Study of Agatha Christie’s Spatial Narrative in And Then There Were None
Yuan Wang
Agatha Christie, the famous British detective novelist, plays a vital role in the field of detective novels around the world. Among her representative works, And Then There Were None subverts the convention of linear and diachronic narrative and focuses on space. Based on Gabriel Zoran’s theory of spatial...
Proceedings Article
Research of Online Discussion Among College Students in Xi’an China in the Context of COVID-19
Xinzhe Feng
Following the outbreak of the COVID-19, Xi’an, China, experienced several closure control administrations. Communities, streets and universities would adopt different closure management policies during the same period. In this context, the author conducted a series of studies on university students living...
Proceedings Article
The Research Summary of Promoting Twelve-Year Compulsory Education in China
Xiangru Chen, Qian Kai, Jingyou Zheng
China’s compulsory education system, first introduced in 1986, has been implemented until now for almost four decades. In recent years, scholars and policymakers proposed the plan of expanding the current nine-year compulsory education to twelve years to include senior high school in the compulsory years....
Proceedings Article
Comparison Research of Scientific Thinking Cultivation in Primary and Secondary Education Between Ontario and China
Yina Yao
Cultivation of scientific thinking has become an important goal in the development of primary and secondary schools in various countries. Although the cultivation of scientific thinking has been widely recognized in China, there are still shortcomings in the overall observation and research of the cultivation...
Proceedings Article
The Impact of Online Teaching on Chinese Secondary School Students and Their Parents
A Case Study in Secondary School S in Quanzhou
Xinying Weng
In response to the spread of COVID-19 in Quanzhou on 13th March, 2022, a number of schools, including kindergartens, primary schools, junior/senior high schools and universities implemented online teaching. In this context, this study explores the impact of online education on students and their parents...
Proceedings Article
The Impact of the Trend of Male Consumption on Female Teenagers in Chinese Eastern Coastal Cities
Jiani Tong
The male consumption in Korean Wave has great impact on Chinese entertainment industry, which first influence the female teenagers in Chinese eastern coastal cities. This article systematically review the literature related to the impact of the trend of male consumption on female teenagers in Chinese...
Proceedings Article
Research on the Creative Way of Popular Short Video Content in Health Category
Take the Popular Science of Electronic Cigarettes on the Tik Tok Platform as an Example
Yujie Kong
Most of the domestic short videos of health have great differences in content attractiveness, resulting in less output of popular short videos. This paper takes the related short videos of “e-cigarette harm” on the Tik Tok platform as the research object, and through the evaluation criteria of popular...
Proceedings Article
Analysis of Time Narrative in ‘The Father’
Shuyi Li
‘The Father’, a film directed by Florian Zeller, is adapted from its drama of the same name, which shows the change of mental time of an old man with Alzheimer’s disease. The narrative of the film belongs to a complicated combination mode of segments, in which we witnessed the change of the psychological...
Proceedings Article
Study on Film Culture Under the Perspective of Social Class
Focus on South Korean Director Bong Joon-Ho
Daoyi Cheng
Based on some of the most representative films of South Korean director Bong Joon-ho, this study critically analyzes the causes of the solidification of social class in South Korea and the alienation of the underclass survivors. Literature research and text analysis are used to focus on shame culture...
Proceedings Article
What are Factors Affecting Consumer Behavior
A Case Analysis of TikTok
Tianyi Hua, Qixuan Ma, Shiran Zeng
With the development of the Internet and e-commerce, people are willing to shop online. As a result, live streaming becomes a popular channel of online shopping. A variety of factors are considered to contribute to its popularity. As a newly started business, live streaming on TikTok is still exploring...
Proceedings Article
A Comparison Study of Education for the Disabled Between China and the UK
Xiaoshu Ding, Chubin Ren, Xiaofei Yang
Different countries have different education systems for students with disabilities. This essay focuses on the comparison of education for disabled students between China and the UK, including literary education, higher education, and adult education. It is well-established that the difficulties of education...
Proceedings Article
An Analysis of the Impact of Chinese Heritage Language on the Identity of the Chinese Community in the United States
Linxi Zeng
With a large population in this group, Chinese diaspora in the United States is of great significance to investigate in terms of their identity and heritage language. As identity can be formed, transformed, and negotiated through language learning, this essay explores the impact of Chinese Heritage language...
Proceedings Article
The Changes and Enlightenment of East Asian Preschool Education Policy
Jinghan Liu
In recent years, East Asia has paid more attention to the low fertility rate and the aging of the social demographic structure, which has issued several policies and regulations to improve this trend. However, the effect of a series of pro-birth policies led by the three-child policy is not significant....
Proceedings Article
The Characteristics of Adult Learners and Second Language Teaching Strategies
Mei Bai
In recent years, there has been a growing trend for adult learners to learn a second language, as adults wish to improve themselves to meet the increasingly higher social demand. However, there are greater differences between adult teaching and children teaching due to various influencing factors (e.g.,...
Proceedings Article
Analysing English Writing Anxiety Among Junior High School Students
Yixuan Guo
English composition has caused heavy pressure on Chinese junior high school students. Those who have not been fully exposed to systematic English writing training are more likely to encounter anxiety. However, this is also a learning opportunity for students to improve their English proficiency. Therefore,...
Proceedings Article
Comparative Analysis of WeChat Channel and TikTok in China Short Video Clips Market
Mingwei Ma, Zixin Shen, Yining Wu
Under the era background of advanced development technologies, social media has becoming more and more important in people’s daily lives. More and more people spend large amount of time on entertainment apps like watching short video clips, games or music.e.t.c. Short video clips as a new expression...
Proceedings Article
Success Factors of Cultural Output Short Videos
Take the YouTube Video of Dianxi Xiaoge as an Example
Quan Yin
In the Internet era, the form of short videos is more helpful for overseas audiences to understand Chinese culture. This paper mainly adopts the text analysis method and case study method to study the success factors of short videos of cultural output, and selects the YouTube blogger Dianxi Xiaoge for...
Proceedings Article
A Study on the Acceptance of Maison Margiela Tabi Shoes Advertisement by China’s Generation Z
Xuanye Zou
With China increasing in world financial status and influence, it is becoming a purchasing powerhouse for luxury goods. Generation Z, as the big part of luxury consumer, is raising a new wave by virtue of their increasing strong purchasing power. Compared to mainstream luxury fashion brand, Maison Margiela...
Proceedings Article
Research on Marketing Strategy of Universal Studios and Fonte in China’s TikTok Platform
Jiahao Kong
In the following article, the author mainly analyses the relationship between the development of the current entertainment industry and the Development of Internet platforms, especially short video platforms. And with the establishment of the United States, the first entry into the Chinese market universal...
Proceedings Article
New College Entrance Examination Reform in the Zhejiang Province of China
Yaowu Chen, Yujie Li, Jiayi Tian
This paper reviews the situation, challenge and consequence of the New College Entrance Examination (NEMT) reform in the Zhejiang Province of China. By analyzing the issues arising from the new NEMT reform, the researchers analyze the effectiveness of the new college entrance examination reform in Zhejiang...
Proceedings Article
An Analysis of the Importance of Infiltrating Culture in Russian Language Teaching
Shuang Zhang
With the increasing development of the global economy, various fields of our country have gradually attached importance to foreign exchanges, and language teaching has attracted the attention of major universities. For the Russian language, it is itself a small language type, with obvious complexity...
Proceedings Article
A New Approach to Depression Intervention: Virtual Reality Paradigm
An Tian
Due to the increased rate of depression during the pandemic, developing a new advanced approach for depression intervention is imperative. Virtual reality (VR) is a simulated artificial experience that delivers different sensory cues to individuals and renders them immersed in a particular scenario....
Proceedings Article
Leading Professional Learning Communities to Support University Teachers’ Continuing Professional Development: Possibilities and Challenges in China
Jiaqi Dai
Scholars have focused their attention on teacher development in higher educational institutions (HEIs) as a result of ongoing globalization and educational reforms. Western countries have introduced and employed PLCs into school systems since the 1990s, while in Asian countries like China, the concept...
Proceedings Article
The Advantages and Disadvantages of Universal Pictures IP Entering the Chinese Market
Taking Kung Fu Panda as an Example
Jinhe Fan, Ziling Huang, Shiying Liu
Kung Fu Panda is a well-known IP created by Universal Pictures. The research investigates the development of IP in Chinese market and give the systematic definition of IP. Because the IP bring lots of positive aspects, if it has more spacious area. The IP is used in many fields, not only the film, but...
Proceedings Article
The Poetic Expression of “Urban Ruins” in Paintings
Da Wang
Today, with a high degree of urbanisation, ‘demolition’ has become a hot topic of discussion, and the product of urban change and renewal is the ‘urban ruin’, which has been developed throughout painting to the present day. The product of urban change and renewal is the ‘urban ruin’, which has been a...
Proceedings Article
Current Status and Trends of Blended Learning in Higher Education
Kexin Feng
Blended learning can be seen as an important opportunity to redesign and redevelop the higher education curriculum, due to its advantages such as greater flexibility, autonomy, participation, and more effective learning effects. This paper analyzes both current state and trends of blended learning in...
Proceedings Article
Analyzing the Efficiency of Online Education for Chinese Junior High School Students
Yilu Cao
Online education has been regarded as an important component to support and replenish offline education due to its low cost, cross-temporal, and cross-regional characteristics for a long time. Especially after the global Corona Virus Disease 2019 (COVID-19) outbreak, online education has played a pivotal...
Proceedings Article
Education Inequality and Difficulties Encountered by Chinese Students in the United States Discuss the Situation of Chinese Students
Jiayi Xiong
As the largest number of international students in the United States, Chinese students encounter certain difficulties. This paper mainly discusses the education inequality and difficulties encountered by Chinese students in the United States to understand the current situation of Chinese students there....
Proceedings Article
The Research on the Influence of American Horror Films upon Chinese People
Yawen Fan
Researchers consider American horror movies to be the scariest of all the horror films currently on the market. Usually, they do not just have made-up horror stories. There are also movies or movie type reality shows with real events as the background. For researchers, it is reasonable to propose the...
Proceedings Article
Foreign Language Anxiety and Achievement: A Case Study of Prospective Overseas High Schoolers in China
Jingshuang Sun
The present study aimed to understand factors which can contribute to foreign language (FL) anxiety among prospective overseas high school students and correlation between FL anxiety and FL achievement. A total of 223 students aged 17 to 23 years completed foreign language classroom anxiety scale (FLCAS)...
Proceedings Article
The Influence of Wechat Article Advertisement on Consumers’ Purchase Intention on Wechat Public Platform
Taking the Fendi Ski Series as an Example
Xinyu Cui
Nowadays, WeChat plays an essential role in people’s daily life. All kinds of companies also use WeChat to operate, including selling products on the small program, maintaining relationships with customers through chat, and putting advertisements on official platforms. Advertisement is an important part...
Proceedings Article
Supplement and Reflection on Zhu De’s Inscription to Dong Cunrui in Zhu De’s Chronology (New Edition)
Xiang-chao Pan
After consulting the literature of Dong Cunrui martyr cemetery and combing the academic research results, it is found that an entry inscribed by Marshal Zhu De for Dong Cunrui is omitted in The Chronology of Zhu De (New edition, the first edition in 2006). There are three purposes for us to add this...
Proceedings Article
Improving Teaching Effectiveness in Higher Education
Weilin Yan
China has been striving to establish a ‘quality-oriented’ system in Higher Education. To achieve the changing demands of globalization and the job market, it is the responsibility of institutions and teaching staff to provide a positive learning environment that stimulates and encourages student engagement...
Proceedings Article
The Different Use of CDS and the Effects of CDS with Child Language Development
Jiawen Ma
The different use of Child Directed Speech (CDS) and the effects of CDS on children’s language acquisition was analysed in this paper. It is necessary to investigate the relationship between child’s language development and CDS since it could lead a new view for academic researchers and a new way of...
Proceedings Article
Exploring the Influential Factors of Chinese Teenagers’ Privacy Disclosure on Social Media
Biqing Chen, Qianxue Chen, Yanqiu Wu, Hanwen Zhang
In the modern era with the developed Internet, teenagers’ privacy disclosure on social media has become a social problem of public concern, and it is also a hot research topic for educators and sociologists at home and abroad. The central research question of this paper is: in an increasingly digital...
Proceedings Article
References, Imitation, and Innovation: On the Influence of Traditional Chinese Music Culture on Western Musical Composition
Jie Wang
Since the nineteenth century, the West has gradually become interested in the unique charm of traditional Chinese music culture. It can be seen through a chronological lineage that the Western musicians have cited, imitated, and innovated Chinese music and culture over the past century. Entering the...
Proceedings Article
Status of Cyberbullying Among Chinese Teenagers on Social Media
Shuyan Lei, Shengtong Shao, Haoyang Xu, Yiwen Yuan
The extent to which young people are exposed to online violence is increasing with the growth of social media. Our paper goal is to research the universality and severity of cyberbullying among Chinese teenagers then propose possible solutions. Based on previous studies, this paper can help to better...
Proceedings Article
Exploring the Effects of Shadowing on Chinese College Students’ English Listening and Speaking Skills
Yaqi You
With the development of economic globalization and world integration, people are paying more and more attention to the learning of English. Listening, speaking, reading, and writing are all important aspects in English learning. Although Chinese college students are good at reading and writing, they...
Proceedings Article
The Research on the Popularity of Vivienne Westwood Visual Effects Advertising in 2021 and 2022
Yuxuan Zhu, Xingyu Liu
Vivienne Westwood is a niche brand with a unique personality, it is special to the requirement of clothing, the design of the main punk wind, give a person a kind of no fear from the traditional sense, but also accord with the style of the designer brand characteristics, Westwood referred to as “the...
Proceedings Article
Exploring the Necessity of the Double Reduction Policy in China
Yizhe Zhang
With implementing the Double Reduction Policy, China’s education governance system has also undergone profound reform. This paper explores the necessity of the Double Reduction Policy in China from the perspective of students’ and parents’ current situations, the change of school regulations, and the...
Proceedings Article
The Influence of PBL on Students’ Critical Thinking in Undergraduate English Teaching
Mengqi Jin, Yikai Liang, Jiahua Lu, Fangrui Yang
Problem-based Learning (PBL) teaching approach is a problem-oriented teaching method. It emphasizes students’ active learning, so as to cultivate students’ autonomous learning ability and innovation ability. At the same time, it is also the cultivation of students’ critical thinking. It requires rigorous...
Proceedings Article
Exploration and Practice of Art Experimental Teaching System in Comprehensive Universities in the Context of “New Liberal Arts” Construction: A Case Study of the Arts College of Sichuan University
Xiaoxi Fan, Yao Sun, Jingyi Sun, Xinyuan Zhao
This paper identifies the advantages of reforming undergraduate art experimental teaching in comprehensive universities in the context of new liberal arts construction. Three approaches are proposed to address the two core issues of undergraduate art education—the need for multidisciplinary integration...
Proceedings Article
Materiality or Spirituality
An Architectural Phenomenon in the Chinese Desakota Region
Yuan Sun, Zhu Wang
At present, Chinese desakota region, which has attracted increasing attention on the Internet, has been struggling with the chaos of regional construction. Taking the architectural design of Evergrande Football Stadium in the urban fringe of Guangzhou as an example, this paper discusses a typical communication...
Proceedings Article
The Plot Narrative of Love in the Time of Cholera and Its Film Adaptation
Sun Liruisi
Plot narrative is an essential aspect of a novel, profoundly affecting the presentation of content and characterization. Various narrative methods were used in the novel Love in the Time of Cholera, but its film adaptation altered the plot narrative. This paper, mainly consisting of 3 parts, analyzes...
Proceedings Article
Comparative Analysis of Disney+ and Netflix in Post-covid19 Era
Xumin Chen, Xinxiang Liu, Xuanji Wang
This paper describes the development of Disney, including the development history of Disney, Disney’s response to the epidemic, the development of Disney+, and its comparison with its competitor Netflix. The advantages and disadvantages of Disney+ and Netflix are analysed by comparative method, using...
Proceedings Article
The Implication of PBL: English Teaching in Primary Schools of China
Yuanxue Chen, Ruitian Huang
China’s traditional teacher-instructed education model needs to be reflected and improved. As the past “cramming” teaching is no longer adapted to the current rhythm of education, the Problem-based Learning (PBL) teaching model is worthy of being investigated and applied to the classroom. The PBL teaching...
Proceedings Article
The Application of Project-Based Learning in Language Education and Literature
Tai Cheuk Lam
Problem-Based Learning (PBL) has excelled in engineering and medicine since its development, and in recent years it has also excelled in linguistics, especially language education and literature. This paper reviews the principles and characteristics of PBL. PBL is student-centered and is characterized...
Proceedings Article
Exploring the Impact of Social Media on Body Management Among Chinese Females in Universities
Xingtong Liu
The current fast pace of life is easy to make people anxious, and female body aesthetic as a topic of historical origin, has already become the anxiety problem faced by women. This paper will explore whether the influencing factors of women’s weight loss concept and body anxiety have changed, and how...
Proceedings Article
The Physical and Mental Impact of the Advertisements on Youth
Jiahao Yang
Teenagers’ physical and mental health has been influenced in varied degrees with diverse orientations as a result of the advertising industry’s tendency and development in recent decades to move its aim to adolescents. The psychological and physical impacts of advertising on teenagers are the subject...
Proceedings Article
The Content Analysis of BBC Live News Reports of the Russia-Ukraine War
Nibin Zheng
The Russia-Ukraine War, which is called a “special military operation” by the Russian Federal Government, has been a very important international event attracting worldwide spotlights since February 24th 2022. British Broadcasting Corporation, a famous broadcasting company that offers service almost...
Proceedings Article
An Analysis of Chinese Students’ Performance in International Tests
Take IELTS as an Example
Xiang Li, Yizhuo Wang, Chunyu Xu
According to the study abroad data released by the Ministry of Education, the number of students studying abroad in China continues to increase every year and has reached 703,500 in 2019. Chinese students have to pass the IELTS test and reach the standard scores universities request to study abroad.
...
Proceedings Article
The Application of the Teaching Mode of the Continuation Task
Hao Zeng
This paper reviews three cardinal aspects in the teaching process of the Continuation Task, including the selection of material, instruction in students’ reading and approach in the writing phase. By analyzing influential factors in the three aspects respectively, this paper tries to find out the appropriate...
Proceedings Article
Research on the Teaching Application of Applied Mathematics in Higher Vocational Colleges Based on the Internet Environment
Guanlin Huang
There are many teaching courses in higher vocational colleges. Applied mathematics focuses on cultivating students’ logical thinking ability and helping them improve their analytical ability. Students need to attach great importance to this. The speed of social development is accelerating, in the Internet...
Proceedings Article
The Art Education in China Under the Double Reduction Policy
Kexin Liu, Huanqin Tang, Yitao Yang
This article reviews the research background and the current situation of Chinese art education, along with the initial impact of the double reduction policy on art education. Also, it analyzes the reason why Chinese art education is influenced by the double reduction policy and what has been influenced...
Proceedings Article
Research on Brand Image Shaping of Avant-Garde Garment in the New Media Era
Xiaorun Liu
With the rapid development of Internet and new media technology, the way of shaping the image of garment brands is also constantly developing and changing. New media has played an important role in the shaping of avant-garde fashion brand image. In order to better promote the construction of the brand...
Proceedings Article
The Impact of Health Information on Chinese Social Media on Chinese University Students
Jiaying Cai
In the digital age, the development of social media has provided a plethora of opportunities for the publication and dissemination of various health information. Chinese college students, as the major users of social media platforms, receive a great deal of health information, intentionally or unintentionally....
Proceedings Article
The Research on the Online Videos About Sex Education in China
Taking Bilibili Videos as an Example
Tian Gu
Sex education has been in an awkward place in Chinese society that it often is presented as an evaded topic, yet it undeniably plays an integral role in the young generation’s growth, assisting to learn to communicate with others, view and build gender identity and build a value system of respect for...
Proceedings Article
Practical Exploration of Rural Vernacular Curriculum in China in the Context of Rural Revitalization
Zhi Wang
The vernacular curriculum is an important part of rural education. It represents the educational philosophy of the educator and at the same time directly influences the absorption and further understanding and application of the educational content by the educated. In China, the cultural significance...
Proceedings Article
How Social Media Promote Sex Education Among Chinese Teenagers
Zijun Chen
Under the development of social media, and with teenagers’ earlier approaching to it and their earlier awareness of sex, it is of great significance to manage the sex knowledge on social media and improve the environment of teenagers getting sex education in China. This paper is dedicated to analyzing...
Proceedings Article
The Influence of Traditional Chinese Aesthetics of Modern Brand Design
Xiaoxuan Hu
The traditional aesthetics of ancient China has a long history, especially some traditional folk art. Ancient traditional aesthetics is a unique artistic expression created by Chinese working people in their spare time. It is not only a nation’s cultural self-confidence, but also an artistic treasure...
Proceedings Article
The Cultivation of Critical Thinking in English Teaching in Chinese College Education
Ziye Mao
Currently, with the acceleration of economic globalization process, talents armed with creative spirit and innovation capacity gradually become the focus of competence in the international community and the key point of cultivating these people relies on the promotion of critical thinking skill. Most...
Proceedings Article
The Research on the Sense of Body Shaming Brought by Little Red Book Upon Chinese High School and Undergraduate Students
Yiwei Lyu, Qianqian Qin
Viewers easily comment on women’s appearances on Chinese social platforms, especially the Little Red Book. In particular, the comparison between people themselves and the perfect images is made. However, this comparison will lead to further issues: eating disorders, unhealthy diets, anxiety, etc. Thus,...
Proceedings Article
The Research on the Plight of Chinese Mobile Game Development and the Development Direction in Future
Yang Hu
As the rapid development of internet and mobile internet in China. Chinese game industry also once entered the rapid growth period. Meanwhile, the revenue of mobile game market is account for over 70% of all Chinese game industry, mobile game is the main part that various Chinese game companies are emphasis...
Proceedings Article
Analyzing Chinese College Students’ Satisfaction with Major Choices
Zitian Yao
This paper focuses on the theme of the satisfaction level of Chinese college students with their major choices” through reviewing prior research. Firstly, the definition of satisfaction with major choices and the significance of studying students’ satisfaction with their major choices are posted in the...
Proceedings Article
A Passage to Self-driven All-Round Students: Projected-Based Learning
Qing Huang, Ruiting Ma
Based on social constructivism, Project-based Learning (PBL) is a student-centered teaching model built to address complex and challenging authentic problems, in which students’ co-construct core knowledge and apply the knowledge. PBL has obvious advantages over the traditional teacher-centered model...
Proceedings Article
The Direction of Chinese Contemporary Music Composition Based on the Vision of a Community with a Shared Future for Mankind
Guodong Yang
The grand vision of building a community with a shared future for mankind proposed by President Xi Jinping is inspired by his concern over the future development of all human civilizations. The concept has its roots in Chinese people’s pursuit of harmony and the traditional doctrine of the unity of man...
Proceedings Article
Application and Exploration of Virtual and Augmented Reality Technology in the Practical Teaching of Art Brokerage in Higher Vocational Colleges
Bing Fu
With the increasing maturity of virtual and augmented reality technology, the reform of practical teaching mode applied to this technology is also one of the development trends of college education in China in the future. This paper mainly analyzes the application of virtual and augmented reality technology...
Proceedings Article
Research on Behavior Changes of Chinese College Students on Weibo in the Context of COVID-19
Mingyan Ma, Mengwei Xie, Enxuan Yang
During the epidemic, people spent more hours using social media due to home quarantine and government-related epidemic prevention measures, so people’s various behaviors on Internet platforms changed dramatically. The authors used a questionnaire method to study the behavioural changes, usage motivations...
Proceedings Article
The Influence of Chinese Social Media “Xiaohongshu” on Appearance Anxiety Among University Students in Shanghai
Yunzhi Xu, Yuqi Wang
“Appearance anxiety” has become a social phenomenon, and many studies have shown that the use of social media like Facebook, makes people more likely to feel anxious about appearance. At the same time, in today’s society, social media is not only a platform for people to share and communicate with each...
Proceedings Article
Gucci Digital Fashion Marketing Activity and Branding Analysis
Anwen Dong
As a result of the pandemic, the luxury business has shifted its attention to Internet marketing strategies, which is a substantial departure from the old marketing paradigm. Gucci’s digital marketing platform and approach is one of the finest in the business, and the brand is overturning the present...
Proceedings Article
Research on the Reconstruction and Practice of Teaching Content Based on Post
Li Li, Hongqiang Zhao, Jian Ren, Yan Cao, Kun Li, Xiaoyan Wang
The course “Aviation Material Storage Management” is a science that studies the theory and practical activities related to the storage and storage of aviation maintenance equipment in the warehouse. Based on the principle of “post demand and ability standard”, and on the basis of improving the understanding...
Proceedings Article
Analysis of Hot Spots and Trends of Smart City Research in China Based on Bibliometrics
Duanwu Yan, Jiayong Chen
This paper conducts a bibliometric analysis of the literature on smart city research in the past 12 years to reveal the development status of smart city research and explore its development prospects and trends. The 1109 CSSCI documents were searched through CNKI, and CiteSpace 5.8.R3 software was used...
Proceedings Article
Research on the Construction of Pharmaceutical English Loose Leaf Textbooks in Higher Vocational Colleges Based on Chaoxing Learning Platform
Wenting Zhou
Pharmaceutical English in higher vocational colleges is a professional basic course for pharmaceutical students in higher vocational colleges. This course has both basic English knowledge and pharmaceutical professional knowledge, which lays a foundation for students to complete future in-depth learning...
Proceedings Article
Reconstruction of the Practical Teaching System in Higher Vocational Education Based on the Background of “Double High-Levels” Plan
Chongfu Huang, Xuedong Lin, Ming Liu, Yongli Zhu, Wei Zhang, Qingshan You
Both the advanced “Dual Education System” education concept in Germany and the newly launched “National Vocational Education Reform Implementation Plan” in China have highlighted the essence of vocational education, which is “deep integration of enterprises with vocational schools and universities, cultivating...
Proceedings Article
Developing an Intelligent Monitoring System for Physical Education Classes in the Context of 5G and Big Data
Zhou Dong
The development of 5G, Internet of Things (IoT), and intelligent information technology provides strong technical support for monitoring physical education classes. The decline in the physical health of China’s youth has caused widespread concern in society. The State Council of China thus initiated...
Proceedings Article
Practice of Blended Teaching Model of “Financial Management” Course for Non-accounting Majors Undergraduate Teaching
Jing Yu, Kuo-Yan Wang
For better response the tertiary education requirement in China, the “Financial Management” Course of Guangdong University of Petrochemical Technology focuses on strengthening morality education. This study discusses the innovative practice reform of teaching mode and teaching content of “Financial Management”...
Proceedings Article
The Current Situation and Enlightenment of “Simulation Game” Application in Architecture and Planning Education in Europe and America
Ting Li, Ting Xue, Jiaqi Yang, Zi’ang Zhang, Quan Shi, Jiahao Wu, Jiahao Tian
The article firstly elaborates on the current learning situation of contemporary university students and defines and classifies the concept of simulation games. Then it summarizes the development status of two types of games in university education in Europe and America, analyzes the influence and lessons...
Proceedings Article
Preliminarily Exploring the Possibility Toward a Holistic Legal Regime for Data Protection
Yuyun Ma
Many jurisdictions have implemented data protective legislations. However, these rules of law accentuate personal data protection and it seems that the safeguard of other valuable data is neglected. Premised on the assumption that other data should be under the equal supervision like personal data, this...
Proceedings Article
Optimization of China ASEAN Cross-Border E-Commerce Development Path Under the Background of RCEP in the Post Epidemic Era
Zhengyang Fang, Ronaldo Juanatas, Jasmin Niguidula, Wei Zhou
Despite the huge impact of coronavirus disease on international trade in 2019, the bilateral trade between China and ASEAN bucked the trend due to the help of cross-border e-commerce. This paper will analyze the development status of cross-border e-commerce between China and ASEAN, combined with the...
Proceedings Article
Research on the Path of Integrating Ideological and Political Education Elements into E-Commerce Courses
Take the Course of Rural E-Commerce and Entrepreneurship as an Example
Xiaowen Huang
Rural e-commerce and entrepreneurship is an important professional course for e-commerce majors, based on the teaching practice of rural e-commerce and entrepreneurship, this paper discusses how to integrate ideological and political education elements into professional courses from five aspects: course...
Proceedings Article
Research on the Teaching Practice of Smart Classroom Teaching Mode Under the Background of “Internet+Education”
Xuedong Lin
Under the background of “Internet+Education”, the implementation of smart classroom is conducive to the interactive communication between teachers and students before, during and after class, and to increase students’ interest and attention to classroom learning, so that the optimal educational effect...
Proceedings Article
Thoughts on Ideological and Political Education in Professional Courses of IOT from the Perspective of Students
Yuqi An, Xiaohui Guan
Ideological and political education of curriculum is an important mean to implement moral education. This paper first analyses the characteristics of college students. Then it presents the understanding, feelings and gains of the educates in ideological and political education of professional courses...
Proceedings Article
Analysis of Engineering Ethics Education Teaching Based on BOPPPS Teaching Model
Chen Man
This paper explores and studies the cultivation of engineering ethics knowledge for civil engineering students, and explores the introduction of engineering ethics knowledge in teaching practice according to the current teaching status of professional courses. Guided teaching combined with ethical theory...
Proceedings Article
Narrative Teaching Research on the Display Space of Art Design Major in Higher Vocational Colleges
Pang Wei
Since the development of exhibition design, people’s thinking concepts have been constantly changing, and the traditional means of exhibition have been unable to meet people’s needs. In the traditional higher vocational art design courses, the display space design pays too much attention to the expression...
Proceedings Article
Research on the Construction of Big Data Information Platform for Party Building in Private Universities
Jinglian Hu, Yan Wang
Using big data technology, private universities should innovate the content and mode of Party organization activities and build a big data information platform for Party building. By constantly improving the intelligent and scientific level of Party building in private universities, we can improve the...
Proceedings Article
Mixed Guidance Mode of Undergraduate Thesis Based on Internet Plus
Weici Liu, Yangcai Fan
There are some problems for undergraduate thesis in private colleges, such as poor foundation of students, insufficient instructors, poor conditions of scientific research, lack of innovation of topics. This paper proposes a mixed guidance mode of graduation thesis based on Internet Plus, information...
Proceedings Article
The Path Research on Party History Learning and Education in Colleges in the New Media Era
Jian Dong, Jianru Xie, Bin Wu, Ruoxian Pang
The communication characteristics of new media are conducive to expanding platform of Party history learning and education in Colleges, enriching teaching methods and advancing educational effectiveness. At present, there are some problems in the process of using new media to carry out Party history...
Proceedings Article
Exploration on the Performance of Ideological and Political Responsibilities and Evaluation of Computer Teachers in Colleges and Universities
Fei Wang, Xu Yu
With the development of the new era, the development of computer and Internet information industry is gradually favored by all fields. Colleges and universities need to evaluate and develop the duties of poetry and politics performed by computer teachers. The software engineering course, carrying out...
Proceedings Article
Research on Sustainable Utilization of Major Sports Venues After Competition
Enhuizi Wu, Ni Dai, Jiankang Zhang
How to effectively develop and utilize major sports venues after the event is an important challenge at present. This paper uses the case study method, fieldwork interview method and other research methods, combined with the experience and inspiration of the post-competition utilization of stadiums in...
Proceedings Article
Construction and Operation of Digital Full-Link Model of Major Sports Events
Tengchihao Shan, Xiaowei Gao, Yanran Jin, Jiankang Zhang
Based on the precision and standardization brought by digital technology, this message adopts a global perspective to control Major sports events in a macroscopic way, and tries to solve the problems of the backward traditional operation mode of Major sports events and low management efficiency. On the...
Proceedings Article
Research on the Factors Influencing College Associations’ Development—Based on Analytic Hierarchy Process
Kexi Pang, Rui Li, Xinyue Luo
To evaluate the performance of college associations scientifically and effectively is a considerable work to ensure the sound development of societies and to promote the cultural construction of universities. Selecting 3 factors as criterion layer—cadres’ quality, management mechanism and organization...
Proceedings Article
Research on the Cultivation of Professional Command Ability of Officer Students in Military Colleges
Weiqi Sun, Li Li, Kaifeng Zou, Xutao Cai, Xingxiang Guo, Yan Cao
Starting from the necessity of cultivating the professional command ability of officer students in military colleges and universities, this paper first introduces the connotation of professional command ability, analyzes its basic composition and training requirements, and finally puts forward the implementation...
Proceedings Article
Research on the Problems of School Digital Management During the Epidemic
Botian Yuan
The sudden school closures during the epidemic disrupted the progress of education. As one of the public health control methods to control the spread of the COVID-19 virus, large-scale school closures have brought unprecedented challenges to the school education system. The school provides education...
Proceedings Article
Research on Hybrid Teaching of Computer Composition Principle Based on Engineering Education Certification
Sanrong Liu, Li Xu, Zhihao Cao, Yong Wang, Yanyan Hou
The paper analyzes the current teaching situation of the course “Computer Composition Principles” from the perspective of “student-centered, output-oriented and continuous improvement”, and designs the “1-3-2-1” hybrid teaching organization model based on the engineering education accreditation. The...
Proceedings Article
Research on Problems and Countermeasures of Digital Governance of Public Services in Smart City Construction
Wenyan Zhang
With the arrival of urban innovation and information age, smart city construction has become a new mode of urban development in the new era. However, there are still many problems in the current public service governance in terms of intelligence and subject coordination, and the digital intelligence...