Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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The Research on the Popularity of Vivienne Westwood Visual Effects Advertising in 2021 and 2022

Authors
Yuxuan Zhu1, *, Xingyu Liu2
1International Department of Middle School Affiliated to Hangzhou Normal University, Hangzhou, 310012, China
2BIshopamat High School, West Covina, 91791, USA
*Corresponding author. Email: zyueteng@zju.edu.can
Corresponding Author
Yuxuan Zhu
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_142How to use a DOI?
Keywords
Popularity; Vivienne Westwood; Visual Effects; Advertising
Abstract

Vivienne Westwood is a niche brand with a unique personality, it is special to the requirement of clothing, the design of the main punk wind, give a person a kind of no fear from the traditional sense, but also accord with the style of the designer brand characteristics, Westwood referred to as “the mother of punk” fashion, in the “galleries Lafayette” has the same status in fashion. The brand has been in a tepid state until 2021. Since 2021, the brand has reached the level of explosion, and the reasons are worth exploring. Therefore, the focus of this paper is to discuss how Vivienne Westwood achieved the explosion in 2021 and 2022 through visual effects advertising. These include promotion of the main character of NANA comic, analysis of punk elements, and promotion of social software such as Little Red Book Twitter. These reasons let more buyers know and received a welcome, to reach the extent of the explosion.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
10.2991/978-2-494069-05-3_142
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_142How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuxuan Zhu
AU  - Xingyu Liu
PY  - 2022
DA  - 2022/11/19
TI  - The Research on the Popularity of Vivienne Westwood Visual Effects Advertising in 2021 and 2022
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1182
EP  - 1191
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_142
DO  - 10.2991/978-2-494069-05-3_142
ID  - Zhu2022
ER  -