Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

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149 articles
Proceedings Article

The Local Government's Fiscal Risks and Their Solutions under Supply-Side Reform in China

Xinran Hu, Lianghai Lei
The current five tasks of China's supply-side reform, which are de-capacity, de-stocking, de-leveraging, lower costs and offset weaknesses, will cause new fiscal risks to the local government. We use qualitative analysis to investigate the local government's fiscal risks under the supply-side reform....
Proceedings Article

"Flipped Classroom" Teaching Design of the Course of "New Technology of Apparel Digitalization"

Haibo Zhang, Xiaomeng Zhang
As a new network teaching mode, "Flipped Classroom" is increasing attracted attention. This paper took the postgraduate courses section of " New Technology of Apparel Digitalization " as an example, and made a preliminary study on how to carry out "Flipped Classroom" by referring to the "double main...
Proceedings Article

New Strategies and Measures for College Engineering Education under the Framework of Professional Engineering Accreditation

Guoqing Yu, Jing Lv, Shuanghua Cao
Engineering accreditation is an important foundation for building international mutual recognition of engineering education and engineer qualification. This paper introduces the engineering accreditation and the Washington Accord at first. Then, according to the professional evaluation practice for some...
Proceedings Article

The College Classroom Construction and Management under the Background of "Internet plus Education"-Taking South China University of Technology as an Example

Fang Lu
Since the promulgation of Education Informatization Decade Development Plan (2011-2020), the support environment of informatization education of universities in China has reached a large scale and good application results have been achieved. In this paper, through the analysis of the current situation...
Proceedings Article

The Research on the Moderating Role of Structural Hole between Perceived Value and Purchase Intention

Jingbo Shao, Feisi Yao
The relationship between customer perceived value and purchase intention has been explored among scholars for many years. However, it is still blurry that when the relationship is stronger and when is weaker. Our study fills the gap by integrating the structural hole theory into the relationship and...
Proceedings Article

Enhance the International Students' Experiences in Chinese Higher Education: From the Educational Perspective

Huijuan Xue
Based on Hofstede's national culture, referring to the theoretical paradigm of 'capital-identity transformation', this paper explores the educational experiences of international students taking Chinese higher education from the perspective of cultural adaptation. It combines the qualitative data from...
Proceedings Article

Developing the Elderly Tourism Market in China

Shijun Wu, Zhaoyue Wang, Nikki Wingate, Haitao Guo
With a rapidly growing number of the elderly in the population, the consumption level of the elderly continuously improves to afford travel. Consequently, the elderly tourism industry faces unprecedented opportunities. The aim of this study was to promote the healthy development of the elderly tourism...
Proceedings Article

Research on "The Belt and Road" Cross-border Logistics Talent Cultivation from the Perspective of Higher Vocational Education Supply-side Reform

Xudong Li, Yanying Zeng
This paper focuses on the "quality" of the talent supply-side in the higher vocational education rather than the "quantity" of the talent demand-side. With "the optimization of the talent supply structure and the improvement of the talent supply quality" as the core, based on the higher requirement from...
Proceedings Article

Practical Research on Blended Learning Based on WeChat Public Platform

Liangtao Yang
With the development of the "Internet + education", mobile learning with its unique way is leading a huge change in digital learning. Social software, such as smart phones and tablet computers, has gradually affected all aspects of people's lives and studies, especially the emergence of WeChat public...
Proceedings Article

Research on Archives Communication in the New Media Age

Lei Chen, Shuying Chen
In the era of new media, the dissemination of archival information should conform to the trend of the times. It should make use of the influence of new media, improve the cognitive ability and sense of archives of the public, and use new media to expand the dissemination of Archives. Through the network...
Proceedings Article

Introducing Collaborative Teaching into Elective Courses Across an Engineering University: Effect of Teacher's Characteristics on Student Evaluations of Teaching

Rongjun Pan, XiaoJin Feng, Xuewen Feng, Huiqin Wu
Collaborative teaching can benefit the students with diverse learning characteristics a lot to access and achieve high academic performances. Student evaluations of teaching is widely used as a metric to estimate instructor effectiveness. To estimate the effects of different teachers' characteristics...
Proceedings Article

The Study of Learning Support Services Status in National Quality MOOCs

Guang Liu
Quality assurance is considered to be a common concern in online open course construction. Learning support service is a key factor to assure the quality of open online courses. This paper begins from four aspects, namely design and development of learning resource, learning activity service, learning...
Proceedings Article

Construction of the Comprehensive Training Mode of Clinical Talents

Na Wang, Jinguo Wang
On the base of the demand for modern medicine, the education idea, the curriculum reform and the way of quality control, teaching reform and teaching innovation, the construction of community medical practice base and so on to measure clinical medical talent training mode in an all-round way. Clinical...
Proceedings Article

Constructing the Autonomous Patriotism on China's Weibo: the Case of "Ding Was Here"

Bei Guo
Through analyzing the international incident known as 'Ding was here', which sparked a wave of national patriotism on Weibo, this study shows how the state plays a significant role in establishing the parameters for public debate to regulate social media in China. This study provides empirical evidence...
Proceedings Article

How Listed Companies Implement Sustainable Development Strategy in Environmental Protection

Ling Han, Qingjun Meng
In order to explore how listed companies involving in the environmental protection can get sustainable development in the competition, this paper adopts case analysis method. Through selecting the Capital Group share Ltd. Co. in Shanghai stock exchange of China a share market, this paper figures out...
Proceedings Article

Study on Technology-based Small and Micro Enterprises' Patent Strategy

Ziwei Chen, Li Ma
In order to solve the problem of technology-based small and micro enterprises' intellectual property rights ability and technological ability are not synchronized. This article using literature research method, cases study and related data to analyzes patent's vital role in technology-based small and...
Proceedings Article

The Investigation and Analysis of the Humanistic Spirit of University P. E. Teachers

Degang Xu
Through the investigation and analysis of humanistic spirit of college physical education teachers, the present situation of humanistic spirit of college physical education teachers is displayed, which provides a theoretical basis for strengthening the humanistic spirit construction of physical education...
Proceedings Article

Construction of Literature Resources in Transitional Library of New University Campus

Lihong Qi
The purpose of this study is to explore the construction and effective utilization of information resources in the transitional library of the new campus of university. This paper states the present situation of the construction of information resources in the new campus of University, and surveys and...
Proceedings Article

Study on Theoretical Framework of Rural Women's Formal Financial Loaning Behavior

Qiuluan Yang, Linping Wang
The study of rural women's formal financial loaning behavior must pay attention to both "loan demand" and "credit supply" at the same time, i.e., we must pay attention to loaning intention, actual loaning application behavior, and credit constraints or credit rationing of by formal financial institutions...
Proceedings Article

Research on the Technology Spillover Effect of Taiwanese Investment on Agricultural Products Processing Industry in Mainland China

Chang Lin, Jiangfan Yang
In order to test the technology spillover effect of Taiwanese investment on the development of agricultural products processing industry in mainland China, this paper is based on the panel data of 10 segments of China's agricultural products processing industry and the panel data from 2007 to 2012. The...
Proceedings Article

Digital Learning Resource Construction Strategy Research in "Internet+" Era

Fang Lu
Digital learning resource serves as an important pillar for digital learning and the formation of a learning-oriented society. Domestic universities have kept to contemporary application hot-spots since the end of 1990s to construct digital learning resource and promote modern education. This paper has...
Proceedings Article

The Related Interest Game in Ecological Construction of Farmers' Tea Plantation

Shuilian Gao, Jiangfan Yang
To elucidate complicated interest relations of ecological construction in the tea plantation and solve the problem of slow ecological construction of farmers' tea plantation, this paper analyzes the real problem of ecological tea plantation model and the interest relationship by field investigation and...
Proceedings Article

An Empirical Study on the Factors Affecting the Job Satisfaction of Hotel Employees-A case study of five-star hotels in Fuzhou

Lechen Xie, Wenlan Wang
To provide a basis for exploring effective strategies for hotel management based on the job satisfaction of employees, while reducing brain drain and improving hotel service levels. This paper uses five-star hotel employees in Fuzhou as a sample, select the department staff to conduct a questionnaire...
Proceedings Article

Research on the Reform of Distribution Incentive Mechanism of Scientific and Technological Personnel in Taizhou under the Innovation Development

Guannan Li
This article uses the method of current situation analysis-problem found-problem solution, aims at sorting out the relationship of innovation development, scientific and technological personnel and incentive mechanism, putting forward opinions and suggestions for the incentive mechanism reform of scientific...
Proceedings Article

Design of E - commerce Double - type Talents Based on Top - level Design

Jianhua Xiao
In order to solve the lack of top-level design in the process of e-commerce professional training in ordinary colleges and universities, this paper constructs the double-type e-commerce under the view of the whole industry chain from the aspects of providing top-level design basis and analyzes the status...
Proceedings Article

Securitization of Rights in Electronic Commerce Environment

Peng Guo
Securitization of rights for paper-based securities is to integrate intangible rights with unique and tangible objects and the circulation of paper-based securities symbolizes the negotiability of rights. However, in electronic commerce, the essence of circulation of electronic securities is the control...
Proceedings Article

Study on College Interactive Teaching Based on Mobile Network

Yiqun Li
Based on the rapid development of mobile network and interactive teaching, this paper focuses on the college curriculum integrated with literature review, survey analysis, case study and empirical analysis methods. Some important factors are pointed out, such as the personalized learning, modular knowledge,...
Proceedings Article

Efficiency Evaluation of Urbanization in Western China Based on DEA Model

Bing Yang, Chenggang Li, Min Li
Studying on the efficiency of urbanization in the western region is conducive to the promotion of urbanization construction in the western region. Taking twelve provinces, municipalities and autonomous regions in the western region as an example, from the input-output perspective, this paper constructs...
Proceedings Article

Analysis on the Operation Efficiency of China's Marine Transportation Industry and Its Influencing Factors

Shujuan Wu, Junming Lu, Jianhua Xiao
China's marine transportation industry needs to change its current operation mode and improve economic efficiency, so that it can survive in the turbulent market. Based on the DEA model, it measures the eleven coastal provinces and cities' marine transportation industry efficiency by taking the number...
Proceedings Article

The Impact of Human Capital on Shanghai's Economic Growth

Yanan Song
This paper adopts the economic data from 1978 to 2014, Shanghai as the research sample, to verify the relations of human capital and economic growth in Shanghai by using VAR and variance decomposition methods. The paper finds there are long-term equilibrium between both Shanghai material capital and...
Proceedings Article

Big Data Application in Commercial Economy Management

Xiaodi Wang, Yuan Zhang, Xiaojing Zhang, Li Xue
In the era of information technology development, big data is playing an enormous role in commercial development circle, cybereconomy new challenges for enterprise development and competition, and gradually become a significant management model in commercial economic management. Furthermore, commercial...
Proceedings Article

Analysis on the Competitiveness of Guangdong Coastal Tourism Industry Based on Grey System Theory

Chao Li, Jianhua Xiao, Feng Wu
Aiming at the problem of the shortage of Guangdong coastal tourism industry's competitiveness, using grey system theory to analyse the grey correlation of influence factors, and then draw the conclusion of the grey correlation degree between various influence factors and coastal tourism revenues, furthermore...
Proceedings Article

Shipbuilding Industry Operation Analysis of Jiangmen in 2015

Yong Zhang
To understand the development of shipbuilding in Jiangmen, through such methods of statistical investigation and business negotiation, we collected data from nine shipbuilding enterprises in Jiangmen and analyse Jiangmen shipbuilding industry in 2015 from aspects of output value, profit, and order quantity....
Proceedings Article

Research on Financial Performance of Chinese Airline Companies -Based on factor analysis

Jiakang Wang
In China's social, economic activities and the dual drive of reform and opening up, China's middle class has been expanding rapidly. The air travel demand of Chinese middle class has driven the development of China's aviation industry rapidly. And China has become a world aviation giant next only to...
Proceedings Article

Innovation and Reconstruction of Management Mode in Internet Era

Hongan Chen, Yuhan Bai
In the Internet era, enterprises are taking the road from resource driven to innovation driven. We draw attention to the problem that the traditional management mode is no longer suitable for enterprises during the critical transformation period. The aim of this paper is to innovate and reconstruct a...
Proceedings Article

Research on the Multiple Free Trade Areas under the Background of the TPP Effect of China's Economy and the Strategy Choices

Jin Qian
This article analyzes the multiple Free Trade Areas of China in the Asia-Pacific region, compares the TPP members with China's economic situation, and selects 19 countries and regions in the Asia-Pacific region in 2000-2014 panel data of 285 samples in order to find the effects of TPP and Chinese corresponding...
Proceedings Article

The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures

Jingxian Xu, Jianhong Guo
E-commerce of agricultural products can reduce logistics costs, increase farmers' income, and enable large-scale production of agriculture. Therefore, the study of e-commerce of agricultural products is very meaningful. In addition to agricultural products, e-commerce in Fujian has developed very well....
Proceedings Article

Evaluation of Logistics Reputation Based on Principal Component Analysis and BP Neural Network

Ruijun Zhang, Kui Fu
In order to reduce the risk of the buyers' purchase and avoid the problems of future returns and replacement after purchase, we need to sort out the credit of the seller of the electricity supplier to implement different purchase risk control strategies. Based on the principal component analysis and...
Proceedings Article

A Study on the Development of Translation Competence: A Perspective of Discourse Construction

Guanghui He, Bing Liu, Min Tang
The main purpose of this study is to testify the impact of discourse construction on developing students' translation competence. This paper presented the elements of translation competence based on PATCE model. We used the translation performance of 30 non-English major freshmen for data bank. Through...
Proceedings Article

Research on the Factors Influencing Regional Development Differences of the Financial Industry in Yunnan Province

Meijuan Li, Yuluan Chen
To evaluate the regional financial development differences in Yunnan, this paper summarizes its present situation from regional financial aggregates, regional financial structure and regional financial efficiency, we use factor analysis and cluster analysis to analyze the main factors that affect the...
Proceedings Article

The Impact of Industrial Structure on Economic Growth in Baoshan, Yunnan Province

Meijuan Li, Qiufang Huang
To promote the industrial structure more reasonable, and enhance the economic growth rate in Baoshan, which is located in the west of Yunnan province, we establish econometric model to analyze the impact of Baoshan's industrial structure on its economic growth. Our results show that the three industries...
Proceedings Article

Practice and Experience Reference of the Number Portability Policy in Typical Countries or Regions

Meijuan Li, Lili Zhang
To promote the effective implementation of the number portability policy in China's telecom industry, we analyze the practice of number portability policy in countries, such as Japan, Korea and Hong Kong, and summarize their experiences in the practice of number portability. Our results show that these...
Proceedings Article

A New Method of Information Fusion and System Optimization in Statistic Inference

Xiaonan Xiao
Sampling design and investigation play a significant role in statistic inference. In order to overcome the defects in traditional method of sampling design and investigation, the article implements multi-index Fuzzy dynamic cluster analysis and offers a unique way of information statistics and packet...
Proceedings Article

Analysis and Countermeasure Research on Financial Risks of P2P Network Lending Platforms

Wei Wei
Along with the arrival of P2P lending platforms, the financing demand of small-scale lending subject has been satisfied and the prosperous development of medium and small-sized enterprises has also been facilitated. However, the financial strength of P2P borrowers is generally not strong and the platform...
Proceedings Article

Research of Logistics Management of E-Commerce Retail

Xia Cen, Yu Zhang, Hua Guo
Recent years, electric retail platform is also mushroomed as the rapid development of its growth rate far beyond people's imagination. But China is a developing country, logistics development started late and its level was low, do not yet have a sound logistics system, which also has many problems. Therefore,...
Proceedings Article

Research on the Training Objective of Traffic and Transportation Specialty (rail traffic operation management) Based on Analytic Hierarchy Process

Jing Sheng, Chenchen Zhang, Xuemei Xiao, Jiawei Zheng
To continually optimize the personnel training program, it is significant to properly assess the conformance of both the standard and the purpose of personnel training. We proceed from the personnel training program of traffic transportation majority in our school and point out the AHP-based fuzzy evaluation...
Proceedings Article

The Research on Management Model of Public Stadiums and Gymnasiums in Shanghai City

Yingfeng He, Ning Hu
The paper aims at the research of management model and operational mechanism of public stadiums and gymnasiums in Shanghai city. Through the methods of literature study, questionnaires, conversation investigation and so on, based on international standard project management theory and model, the paper...
Proceedings Article

Analysis of Research Hotspots in Logistics Field based on ESI Highly Cited Paper

Xuan Liu, Jin Huang, Chang Liu, Wenyan Liu, Changyan Yan, Xiaohong Li
In order to seek clarification of the current research hotspots in logistics field, this paper uses bibliometrics in logistics research. A visualization software Citespace was used to analyze the ESI highly cited paper in 2007-2017 year logistics field in the Web of Science database. This paper makes...
Proceedings Article

Research on the Development of Art Design and Fashion Industry

Mengqi Wang, Xinqun Feng
Along with the progress of China's economy, the fashion industry has gradually emerged, and the professional quality of its practitioners in the rising process is directly related to the future direction of this industry. This will need to strengthen the development of the fashion industry and promote...
Proceedings Article

An Online Learning Platform for College Students

Guizhen Wang
With the rapid development of new technologies, the traditional methods of teaching are losing their appeal for college students. In order to improve the teaching quality and learning effect, many other teaching and learning methods have been extended on the basis of the traditional teaching, and the...