Study on the Key Influencing Factors of Consuming Will of Public Tea by the Public

DOI

10.2991/icesem-17.2017.69How to use a DOI?

Keywords

consuming will; influencing factors; public tea; logistic regression analysis

Abstract

In order to help the decision-making departments, enterprises and other related institutions find the key points of the policy implications to expand and sell public tea , this article is based on the survey data of 1419 social public, and uses the logistic regression analysis method to identify the key influencing factors of consuming will of public tea by the public. The main conclusions are as follows: The three variables of age, health motivation and tea awareness have a significant positive impact on consuming will of public tea. And the three variables of the number of children, the number of people around who drink the tea and the free taste in stores were significantly negative. The research on the influencing factors of consuming will of public tea is still a field of little concern in the academic field. The conclusion of this article has certain theoretical innovation significance and decision-making reference value.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Chen
AU  - Jiangfan Yang
PY  - 2017/10
DA  - 2017/10
TI  - Study on the Key Influencing Factors of Consuming Will of Public Tea by the Public
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.69
DO  - 10.2991/icesem-17.2017.69
ID  - Chen2017/10
ER  -