With the rapid development of the global economy, the consumption of energy has increased significantly year by year, which has accordingly contributed to the ever-growing carbon emissions. Therefore, promoting electric vehicles is regarded as an important and promising way to reduce automobile exhaust....

Based on the core elements of international market development and sales management theory, this paper expounds the core elements and basic logic of international marketing theory. Through the empirical analysis and comparative analysis of KFC and McDonald's, two American fast food companies in...

Based on the column of Transforming China's Industrial Innovation in a New Era, combined with Yifu Lin's research on industrial policy, China's industrial innovation system is undergoing profound changes under the pressure of geopolitics. The four articles in the column of Transforming...

Based on the Fama-French three-factor and five-factor models, this article empirically studies the changes in the pharmaceutical industry of the US stock market before and after the epidemic and analyzes the medical-related industry and its three sub-sectors of health care, medical equipment, and pharmaceuticals....

Platform traffic is getting more and more expensive, the cost of customer acquisition is getting higher and higher, from the incremental market to the stock market, the traffic inward roll-up has become a pain point for sustainable growth of enterprises. On the one hand, private domain traffic can solve...

With the advancement of Internet technology, the application of mobile payment and the development of logistics technology, as well as the changes in people's consumption preferences, the regular and fixed-point sales model of the traditional retail industry has been unable to meet the needs of...

With the development of technology, eBay auctions have become one of the main formats of online auctions nowadays. Many researchers begin to pay attention to the factors that influence bidding behavior and winning bids in this auction format. However, due to the rapid changes on eBay, the data in most...

Superapps are mobile or web applications that provide multiple services within an all-in-one platform. It is a single portal to access a suite of services, from messaging and payments to travel booking and food delivery. Superapps are proliferating in emerging markets; examples include Wechat (China),...

With the upgrading of consumer consumption structure, music platforms have been unable to meet consumer needs only from the music attribute, and the industry needs new market growth points. NetEase Cloud Music, as a young force, stands out in the industry with its "music social" positioning....

The invention of computers in the 20th century was one of the greatest innovations in human history. The incorporation of computers with the Internet then has given rise to even more prominent changes in almost all aspects of human society. This article is based on the historical and ongoing impacts...

Corresponding to the “Mazu Cultural Tourism Festival” held by the Putian Municipal People's Government, the activity of Dajia Zhenlan Temple in Taichung of Taiwan going to the ancestral temple in Meizhou of Fujian to offer incense to the ancestors has effectively promoted the spread of folk beliefs...

The relationship between Chinese banks’ venture capital and its subsequent lending can be considered as a new business for banks, and that is defined as investment-loan linkage in China. Investment-loan linkage is one of the important innovative businesses of commercial banks to solve the financing problems...

Climate change is a common concern worldwide. In order to avoid the deterioration of the earth's climate and ecosystem, there is an urgent need to explore measures to reduce carbon emissions. Livestock and poultry farming is an important source of agricultural greenhouse gas emissions, and scientific...

Establishing an optimal investment risk structure and maximizing returns while bearing less losses have long been an important goal of investors under certain market risk levels. In 1965, William Sharpe developed the capital asset price model on the cornerstone of Markowitz's mean-variance model,...

In the context of the experience economy, Gucci has successfully opened up the youth market and played a leading role in the luxury market by creating a rewarding consumer experience for consumers. In order to attract more young consumers and potential customers, some luxury brands are entering the metaverse...

Robo-advisor, one of the important parts of Fin-tech, has changed the business model of traditional investment advisers and investment decisions. Robo-advisor brings new vitality to China's securities investment market but also carries some legal risks. Based on the comparison of the development...

Chinese tech industries open the new window of internationalization in 21th century, and the experience of managing in their oversea offices is good as gold in one’s resume. Among them, Huawei and Lenovo represent two typical routes of cultures and management strategies that the latecomers can learn....

In recent decades, many countries have seen improvement in their economic conditions. Why do some countries experience rapid economic growth, others stagnate, and others catch up to other economies in quick succession? All of these questions are crucial to understanding history and the modern day. We...

To make a wise investment decision and take appropriate action during financial crises, it’s vital for all industries to have a general idea of the key factors which affect the financial flexibility of firms in different industries. In our study, factor analysis is firstly utilized to reduce dimension....

Financial fraud scandals of listed companies in China have been frequently exposed in recent years, which have seriously damaged the normal operation of the capital market and the interests of relevant investors. In this paper, we choose the listed company - Eastern Golden Jade as an example, and use...

The attitude and actions of the European Central Bank during the Russo-Ukrainian War have exacerbated and compounded the economic situation. The well-being of mankind and issues with sovereign debt have put many nations in danger. The inability of incrementalism to stop inflation and currency devaluation...

Due to the rapid development of technology, we keep a close connection with the Internet, especially during COVID. Most of the country is locked down, leading to many companies going bankrupt. What kinds of things support people's daily lives? The answer is the Internet. It will also show a considerable...

As a famous sporting goods enterprise in China, Anta Sporting Goods Company has regained the attention of the society as the official partner of the 2022 Beijing Winter Olympics. With the fierce competition in the market and changes in the market environment, Anta is constantly updating its own operation...

The personal computer industry (PC industry) is a global industry that sells PC products to consumers. Since World War II, according to people's needs, the personal computer industry has developed in different stages. With the intensification of market innovation and competition, data analytics...

Short video has developed rapidly in recent years due to its fragmented characteristics, but the establishment of industry regulation system fails to keep pace with the development of the market, resulting in serious copyright infringement. In view of the infringement phenomenon and market governance...

The vicious development of capital for the entertainment of the “Fanquan” has become a major trend at present and has formed a vicious cycle. Alt-hough many articles have explained and studied some certain aspects of the vicious cycle, the research on the cycle itself is still in the blank stage. Therefore,...

LEGO, as a world-famous toy brand, has a history of 90 years. This paper will analyze the marketing strategy of "story making and telling" of LEGO from the perspective of art economics and the related theories of culture and art marketing management, and discuss the business model of the "bilateral...

The financial market is a rapidly growing industry where derivatives are popular among investors. The rapid growth of options trading leads to the development of various option pricing theories and models. Through them, Longstaff and Schwartz improved the Monte Carlo model in 2001. The improved least...

What are the factors that affect the sustainability of Social Enterprises in China? This study explores these factors using a comprehensive framework that encompasses the dimensions of social environment, business model, and entrepreneur. Based on this framework, a cross-case study is performed on three...

This paper explores China's current safety situation in combination with the innovative and rational perspective to find potential improvements and or methods to solve specific aspects of the safety issues. The process is supported by extensive research and analysis of particular safety issues that...

With the rapid development of solar photovoltaic industry, the evaluation of photovoltaic enterprises value becomes a hot issue. Under the background of COVID-19, it is also a remained problem that whether photovoltaic enterprises in NON-OECD countries such as China are worth to invest. To solve those...

The Novel Coronavirus pandemic, which has killed at least 50 million people and infected a third of the world's population, is considered the greatest threat to public health. National governments implemented movement restrictions in response to the worldwide crisis to stop the virus's spread....

Based on social identity theory and upper echelons theory, the paper aims to explore the relationship between entrepreneurial team heterogeneity and decision-making quality moderated by opportunity novelty and team reflexivity. Moderated multiple regression models were opted for empirical studies, using...

Stock market risk premiums not only influence corporate finance and investment management decisions but also serve as key inputs for numerous financial theory models. A deeper and more comprehensive knowledge of equity risk premiums has emerged as a result of developments in the theoretical research...

Weibo is a social network platform and its hot topic, as a function that is high participated among users, is of high research significance. In this paper, representative factors were sorted out and summarized as the main factors that are able to turn Weibo topics into the trending ones under factor...

Along with the Capital Asset Pricing Model (CAPM), the Discounted Cash Flow Model (DCF) has been widely applied to estimate the common equity of a company. Despite the simplicity of DCF, this valuation model also bears criticism regarding the uncertainty of the estimations and restrictive assumptions...

With the green bond market in China expanding rapidly, this study examines the relationship between environmental information disclosure and the cost of green bond. It showed that there was a negative relationship between environmental information disclosure and green bond financing cost. Further, green...

In order to characterize the time-varying of asset pricing factors with macroeconomic conditions, on the basis of the CAPM model, this paper takes the new variable constructed based on the Treasury bond yield as the variable to characterize the market premium, and pricing model for the stock returns...

Since the emergence of the pandemic in late 2019, all industries around the world have received a considerable impact. The economic market is in recession, but cross-border e-commerce has ushered in a rapid development opportunity. Chinese fast-fashion e-commerce brand Shein, as a representative of independent...

Under the background of the gradual development of the web celebrity economy, the mode of live streaming with goods provides great convenience for people’s lives. Both businesses and consumers make profits in the e-commerce industry. In recent years, live streaming on the TikTok platform has achieved...