Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Factors Affecting Bidding Behavior and Winning Bids

An Empirical Analysis of eBay Auctions

Authors
Yingjie Zhang1, *
1Management School, University of Sheffield, Sheffield, S10 2TN, United Kingdom
*Corresponding author. Email: yzhang631@sheffield.ac.uk
Corresponding Author
Yingjie Zhang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_206How to use a DOI?
Keywords
Winning bid; EBay; The number of bidders; Endogeneity
Abstract

With the development of technology, eBay auctions have become one of the main formats of online auctions nowadays. Many researchers begin to pay attention to the factors that influence bidding behavior and winning bids in this auction format. However, due to the rapid changes on eBay, the data in most studies is outdated and the variables they chose are not comprehensive enough. Therefore, this article aims to examine what and how are the factors influencing bidding behavior and winning bids. In order to achieve this, this article selected the most recent data and the most comprehensive variables based on the existing literature. In addition, because of the endogeneity in the variables, the 2SLS method has been chosen to estimate the model in this paper. The study found that the number of bidders, the quantity of bids and the starting bid all positively related to the winning bids.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_206
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_206How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yingjie Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Factors Affecting Bidding Behavior and Winning Bids
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1838
EP  - 1846
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_206
DO  - 10.2991/978-94-6463-098-5_206
ID  - Zhang2022
ER  -