The Rise of Superapps in Emerging Countries

DOI

10.2991/978-94-6463-098-5_207How to use a DOI?

Keywords

Superapps; Emerging markets; Platform; Digital strategy

Abstract

Superapps are mobile or web applications that provide multiple services within an all-in-one platform. It is a single portal to access a suite of services, from messaging and payments to travel booking and food delivery. Superapps are proliferating in emerging markets; examples include Wechat (China), Rappi (Latin America), Gojek (Indonesia) and Gozem (Africa). What gives rise to the existence of superapps? How do their business models differ from traditional firms? What value do they create? Why are there more superapps in developing economies than developed markets? This paper investigates these questions by both examining superapps as a concept and zooming into a specific superapp–Wechat.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siyu Ye
PY  - 2022
DA  - 2022/12/27
TI  - The Rise of Superapps in Emerging Countries
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1847
EP  - 1856
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_207
DO  - 10.2991/978-94-6463-098-5_207
ID  - Ye2022
ER  -