Analysis of Fresh Food Industry Companies under the New Retail Model: Taking Hema Xiansheng as An Example

DOI

10.2991/978-94-6463-098-5_205How to use a DOI?

Keywords

New retail; Hema Xiansheng; Fresh food industry; SWOT analysis; Marketing Mix

Abstract

With the advancement of Internet technology, the application of mobile payment and the development of logistics technology, as well as the changes in people's consumption preferences, the regular and fixed-point sales model of the traditional retail industry has been unable to meet the needs of consumers. In addition, for consumers, the invisible and intangible purchase method of e-commerce, which relies only on experience and luck, and the method of choosing products based on the integrity of the seller and the reviews of buyers, can no longer meet the needs of people in the modern era for shopping. Therefore, a new retail model that combines online and offline forms emerge as the times require. The fresh food sector is used as an example in this study to assess the growth of the new retail model and to present recommendations for how the fresh food industry should expand in conjunction with the new retail model. This paper takes ‘Hema Xiansheng’ as an example to analyze its existing strength, weakness, opportunities and threats through SWOT analysis, and then makes relevant suggestions. It can be concluded that the change in the retail business model has led to numerous changes in the business model of the fresh food industry. The fresh food industry keeps up with the pace of the retail model changes, and gradually forms a new retail model for the fresh food industry, striving to provide consumers with the most cost-effective, convenient and high-quality services, such as JD Daojia from JD.com and Super Species from Yonghui.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haoyang Wang
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of Fresh Food Industry Companies under the New Retail Model: Taking Hema Xiansheng as An Example
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1827
EP  - 1837
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_205
DO  - 10.2991/978-94-6463-098-5_205
ID  - Wang2022
ER  -