Thinking and Exploring the Strategy of Private Domain Traffic Operation for Enterprises

Jing Yang; Zongping Lin; Yanqian Zhou; Jianfeng Li

doi:10.2991/978-94-6463-098-5_204

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Thinking and Exploring the Strategy of Private Domain Traffic Operation for Enterprises

Authors

Jing Yang¹, Zongping Lin¹^{, *}, Yanqian Zhou², Jianfeng Li¹

¹Cavite State University, Indang, Cavite, Philippines

²Changchun Jutai District Experimental Senior High School, Changchun, Jilin, China

^*Corresponding author. Email: linzongping123@163.com

Corresponding Author

Zongping Lin

Available Online 27 December 2022.

DOI: 10.2991/978-94-6463-098-5_204 How to use a DOI?
Keywords: Private domain traffic; User growth; Operational strategies; Development trends
Abstract: Platform traffic is getting more and more expensive, the cost of customer acquisition is getting higher and higher, from the incremental market to the stock market, the traffic inward roll-up has become a pain point for sustainable growth of enterprises. On the one hand, private domain traffic can solve some of the enterprises' traffic anxiety of involution, as long as the user growth model is built, at least in the customer acquisition can maintain the upward development trend. On the other hand, operating your own private domain traffic pool, digging deep into the value of each stock of users in the private domain, leveraging their social relationship chain, maximizing the value of private domain traffic, which is particularly critical to the long-term stable development of enterprises.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 27 December 2022
ISBN: 10.2991/978-94-6463-098-5_204
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-098-5_204 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Jing Yang
AU  - Zongping Lin
AU  - Yanqian Zhou
AU  - Jianfeng Li
PY  - 2022
DA  - 2022/12/27
TI  - Thinking and Exploring the Strategy of Private Domain Traffic Operation for Enterprises
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1818
EP  - 1826
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_204
DO  - 10.2991/978-94-6463-098-5_204
ID  - Yang2022
ER  -

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