Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Thinking and Exploring the Strategy of Private Domain Traffic Operation for Enterprises

Authors
Jing Yang1, Zongping Lin1, *, Yanqian Zhou2, Jianfeng Li1
1Cavite State University, Indang, Cavite, Philippines
2Changchun Jutai District Experimental Senior High School, Changchun, Jilin, China
*Corresponding author. Email: linzongping123@163.com
Corresponding Author
Zongping Lin
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_204How to use a DOI?
Keywords
Private domain traffic; User growth; Operational strategies; Development trends
Abstract

Platform traffic is getting more and more expensive, the cost of customer acquisition is getting higher and higher, from the incremental market to the stock market, the traffic inward roll-up has become a pain point for sustainable growth of enterprises. On the one hand, private domain traffic can solve some of the enterprises' traffic anxiety of involution, as long as the user growth model is built, at least in the customer acquisition can maintain the upward development trend. On the other hand, operating your own private domain traffic pool, digging deep into the value of each stock of users in the private domain, leveraging their social relationship chain, maximizing the value of private domain traffic, which is particularly critical to the long-term stable development of enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_204How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Yang
AU  - Zongping Lin
AU  - Yanqian Zhou
AU  - Jianfeng Li
PY  - 2022
DA  - 2022/12/27
TI  - Thinking and Exploring the Strategy of Private Domain Traffic Operation for Enterprises
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1818
EP  - 1826
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_204
DO  - 10.2991/978-94-6463-098-5_204
ID  - Yang2022
ER  -