The Transformation of Marketing Strategies in the Internet Age

DOI

10.2991/978-94-6463-098-5_221How to use a DOI?

Keywords

Age of Network Economy; The Marketing Strategy; Internet Value; Traditional Business Model

Abstract

Due to the rapid development of technology, we keep a close connection with the Internet, especially during COVID. Most of the country is locked down, leading to many companies going bankrupt. What kinds of things support people's daily lives? The answer is the Internet. It will also show a considerable number of reports to provide the search result. In the case of traditional enterprise marketing strategies facing bankruptcy. And how should enterprises specifically for digital enterprises, especially in the present era? People's consumption concepts and consumption ways have undergone significant changes, while enterprise marketing should be more consistent with the actual requirements. Thus creating a diversified sales model. Therefore, this paper analyzes marketing strategies to generate higher economic value for more enterprises in the network economy era. This paper will examine the problems in the information market and clearly express the significant issues in the Internet era that many companies cannot control. The internet era created a variety of ways to help consumers to buy their products, giving consumers more choices than the kinds of things they want to buy, and provide the traditional companies a chance to take advantage of the new market model. This paper finds that the Internet age has brought more diverse benefits to the marketing market, and the Internet age has brought fresher ways to create more markets for the marketing market.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyue Zhang
PY  - 2022
DA  - 2022/12/27
TI  - The Transformation of Marketing Strategies in the Internet Age
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1961
EP  - 1968
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_221
DO  - 10.2991/978-94-6463-098-5_221
ID  - Zhang2022
ER  -