Exploration and Analysis of the Influencing Factors on Sina Weibo Hot Topics

DOI

10.2991/978-94-6463-098-5_234How to use a DOI?

Keywords

Weibo topics; factor analysis; regression analysis

Abstract

Weibo is a social network platform and its hot topic, as a function that is high participated among users, is of high research significance. In this paper, representative factors were sorted out and summarized as the main factors that are able to turn Weibo topics into the trending ones under factor analysis from the angle of empirical test, and were evaluated through regression analysis. At the end, this paper gave out some suggestions for the people highly-related with Weibo to create a better environment that all side can share benefits.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siqi Zhang
AU  - Xi Shi
PY  - 2022
DA  - 2022/12/27
TI  - Exploration and Analysis of the Influencing Factors on Sina Weibo Hot Topics
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 2086
EP  - 2092
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_234
DO  - 10.2991/978-94-6463-098-5_234
ID  - Zhang2022
ER  -