Affected by Covid-19, traditional offline cultural industry has been impacted, while online consumption and “Internet + cultural industry” is bucking the trend. “Internet+” is not only a new form of economic development, but also a new format of cultural industry. The development of Yungang cultural...

The development of McDonald’s in the Chinese market is getting better and better, which is inseparable from McDonald’s marketing strategy in the Chinese market. The purpose of this article is to explore the factors of how McDonald’s has achieved its current achievements in decades. The author will further...

Based on the Hawk-dove model, the game was designed to examine people’s decision-making strategy factors. By analyzing vast scale of data from 8 games, which were conducted among high school students and college students, our assumptions were disproved that people with additional information and a chance...

Under the new trend of the global competition focusing on value and efficiency, the key to maintain the comparative advantage is to gain competitiveness in the higher value chain. In front of the “re-industrialization” wave of the developed countries such as the US, and many challenges such as the loss...

Based on the panel data of Chinese mainland’s 31 province from 1978 to 2020, this paper studies the economic effects of government fiscal expenditure. The results show that: first, fiscal expenditure crowds out consumption, promotes investment and growth. Second, with the continuous increase of fiscal...

Bitcoin started out as a cryptology group, and gradually gained the attention of an elite group of economists, programmers, and math enthusiasts outside of cryptography, eventually rising and falling as the price of Bitcoin skyrocketed, after the fermentation of the media has received widespread attention...

The development of agricultural E-commerce is an essential task in the construction of a new countryside. It is not only conducive to improving the degree of agricultural industrialization and reducing the transaction costs of agricultural products, but also increasing farmers’ income and narrowing the...

This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and...

Under the background of the “spillover” of China’s comprehensive national strength, the Sino-US trade war, and the global economic recession caused by COVID-19, this study aims to analyze the e-commerce ecology in Southeast Asia by investigating the competitions between domestic, cross-border Internet...

Teamwork become a trend of an effective method to deal with one project because it could gather people from different fields and consolidate their power to solve one problem. But some teams are not effective and cannot generate innovative solutions and great outcome, which waste resources on minimizing...

Determining the reasonable price for financial assets has always been hot topic in the field. In the search for the factors in the asset pricing, the prevailing methods are Capital Asset Pricing Model (CAPM) and Fama-French factor (FF3F) method. In addition, Dividend Discount Model (DDM) method is also...

With the rapid development of electronic technology in China, the number of mobile phone users and the likeability of mobile games continue to increase. In the mobile game industry, in order to be among the best, the game producer will use some marketing strategy that helps them to attract more users...

The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing...

Many researchers have contributed much to asset pricing theory and continuously try to find the best model to capture stock average return. The CAPM model and Fama-French 3-factor model, Fama-French 5-factor model is another way to capture the return rates and their changes. At the beginning of 2020,...

The competition in the home furnishing market is becoming increasingly fierce. Excessive production leads to the necessity for enterprises to shift their focus from furniture manufacturing to consumers, and appropriate marketing strategies are needed to occupy the consumer market. People’s income has...

Since the Efficient Market Hypothesis was proposed by Eugene Fama in 1970, it has been continuously challenged by various market anomalies and financial empirical evidence in the U.S. stock market. Inspired by the reserve effect, the momentum effect and the effect size discovered by De Bondt and Thaler,...

To explore the impact of Internet Finance on the systemic risk of listed commercial banks and maintain the stable development of the macro-financial market, this paper analysis the theoretical mechanism of Internet Finance and systemic risk of commercial banks and selects 16 listed commercial banks in...

This paper explores the role of institutional investors from a perspective of firm financialization by selecting listed companies in the Shanghai Stock Exchange and Shenzhen Stock Exchange as a sample for the study. We find that institutional investor ownership can reduce firm financialization. This...

On April 20, U.S. time, the price of the West Texas Intermediate (WTI) crude oil May 2020 futures contract fell to a negative approximately $38, which caused the Bank of China (BOC) and the buyers of the Crude Oil Treasure a considerable loss. To avoid the incident in the future, this paper will focus...

In lululemon’s success of customer engagement of their brand community, ambassador’s trust is assumed to be a significant factor. This research aims to discuss how would brand ambassador’s trust reflects on the customer engagement level of its offline brand community, taking customers who engage in lululemon’s...

In this paper, two computer engineering students from Span decided to start up a business into the medical treatment industry and enter the global market. The company they would run is called Mobilife Technologies, which is willing to make Alzheimer patients live more easily by launching a software for...

Starting in 2020, one of the most serious epidemics occurs in human history. The sudden arrival of the covid-19 takes many lives away. There is no doubt that the most critical issue is how to get more people to cooperate on epidemic prevention. The study topic is about the factors underlying cooperation...

This research paper is aimed at investigating the consumer preference for traditional marketing and influencer marketing in food industry. To accomplish this, the researchers set two questionnaire surveys to collect data. These two questionnaires investigated consumers’ different attitudes and reaction...

In order to explore and verification the existing theory about brand loyalty, this study takes Three Squirrels as an example, further verifies it in the form of online survey, and puts forward a new influencing factor is brand virtual image. For the aim of this study, this study uses the relevant theories...

In the research of customer preference for products, we need to collect enough customer data first, and then we can analyze it to realize the effective establishment of customer preference model. Although a reasonable model can be obtained, the customer’s own preference presents a dynamic state, which...

Surgery is the top priority in medical work. According to incomplete statistics, surgery will involve 70% of the hospital’s entire resources. Although China’s surgical construction has achieved certain successes, due to differences in the initial time and end time of surgery Certainly, the patient’s...

In the current society, companies often invite social media influencers to popularize their products. And social media influencers’ incomes depend on advertising products. Also, with the development of technology, most people have electronic devices, like laptops, mobile phones are so on. Everyone can...

Online reviews and word-of-mouth influence tourists’ decisions when they search information online before visiting a destination. This study investigates the impacts of different types of online reviews on visit intention. We conduct a case study on a cultural park in southern China and examine the impacts...

With the progress of the Internet and big data technology, the format of the currency is transmitting from physical money to digital money. Countries in the world commence to research on the function of the digital currency and Digital Currency Electronic Payment (DCEP) is People Bank of China’s practice...

In order to achieve carbon neutralization, energy conservation and carbon emission reduction have come into focus. In the process of striving to achieve carbon emissions, new energy vehicles have gradually become the key development industry for many countries around the world to achieve energy conservation...

The COVID-19 pandemic has caused the deaths of hundreds and thousands, casting an unprecedented public health crisis that impacted government regulations, national economy, and the research and development of new technologies. As leading powers of the world, the United States and China put forth various...

This study mainly analyzed how WeChat monopolies the social media market in China. Tencent used many marketing strategies to develop WeChat, for example, the Red Pocket function was cooperating with Chinese New Year to promote; and this also helped WeChat Pay to spread because the Red Pocket is Foot-in-the-door...

In the increasingly complex competition among firms, price war often takes place between E-commerce firms. The reasons for a price war in the E-commerce industry are various. This paper uses the game theory method to discuss the formation of competition mode and further study the possibility of price...

Stake Size Effect demonstrates the phenomenon that in Ultimatum Game, individuals have much lower rejection rates when facing the same proportion of offers but with higher stake sizes. This article relates the Stake Size Effect with the Fehr-Schmidt model, which is one of the most important models in...

With the opening of the financial market, the financial derivatives market has also encountered greater development opportunities. However, opportunities and challenges always coexist, so enterprises must use financial derivatives reasonably and correctly. This paper adopts the method of combining theoretical...

This paper mainly discusses the potential basis and feasible development direction of new Internet companies in the globalization age. For dealing with this, we first apply some business assessment statement to conduct various evaluations of the company and proposed a plan to compete directly in the...

A corporate’s financing of its real investments has recently attracted considerable attention from academics who have proposed various theories. This paper firstly studies the Gordon growth model and the weighted average cost of capital formula with the empirical tests and the sensitivity analysis. Then,...

Due to the extensive blockade caused by the COVID-19 pandemic, the financial situation of Chinese airlines has deteriorated. This paper mainly adopts the methods of literature research and case study. Through literature reading, this paper studies the development of the COVID-19 and the impact of the...

From 2019, COVID-19 has been sweeping the world at an extremely rapid pace. The disease is caused by the severe acute respiratory syndrome coronavirus type 2, which is highly contagious and transmitted in a variety of ways, such as saliva, sweat, and droplets. And the number of deaths and infections...

COVID-19 put the labor market in an unforeseen position because current technologies allow a portion of workers to work from home. In this paper, we will examine and speculate the changes of inequality in the labor market from the perspectives of skill, race, and gender before, during, and after the...

Investment emotions are a huge topic in investment finance. Investment emotions influence the entire investment process, from choices to decisions to returns. However, not everyone has a deep understanding of investment sentiment. This article provides detailed information on how to measure investment...

In the context of the current unstable macroeconomic environment, we explored the impact of economic policy uncertainty on the corporate leverage ratio. The study found that economic policy uncertainty significantly reduces firm leverage ratios. This relationship holds significantly after a series of...

In the context of the rapid development of social economy and the accelerating process of urbanization, the state and relevant departments have also put forward new tasks and requirements for the development of urban residents’ pension insurance. It is emphasized that it is necessary to link with reality...

Due to the COVID-19, quarantine has been introduced as a policy to restrain the expansion of the pandemic in China. As the policy successfully controlled the pandemic, it also had adverse effects on the economy of China indicated by decreasing in the Chinese GDP by 6.8% in the first quarter Error! Reference...

The main obstacle of deepening reform in the new era is the solidification of interests, so breaking through the solidification of interests has become the key to the success of deepening reform. At present, the solidification of interests in China is mainly manifested in the following aspects: the solidification...

In view of the shortcomings in the labor cost management of marine projects, the feasibility of the integration of target cost method and activity-based cost method is analyzed. The target cost is decomposed step by step according to the product oriented job decomposition structure to form a top-down,...

With the development of market economy, the competition of high-speed railway passenger transportation is becoming so fierce that it is urgent to explore new competitive strategies. This paper takes Beijing-Guangzhou High-Speed Railway as the research object and presents the passenger transport product...

Based on the data of A-share listed companies in China’s manufacturing industry from 2016-2020, this paper uses a panel data multiple regression models to conduct a study around the impact of different financing sources in the financing structure on corporate value and finds that the asset-liability...

More and more enterprises have realized the importance of financial risk management. Financial risk can lead to operational losses and reputational damage, but it can also bring potential benefits. If companies focus on expected risks, combining risk management with corporate strategies can better achieve...

with the economic development and people’s higher material and spiritual needs for life, the popularity of the Internet makes online shopping an irreplaceable part of every family daily life.Compared with traditional shopping, online shopping has the advantages of being free from the constraints of time...

In recent years, China’s traditional manufacturing industry has been facing a situation of transformation, resulting in frequent fluctuations in its stock prices. As a representative of the traditional manufacturing industry, the stock prices of the Construction Materials industry are often linked with...

To measure the level of coordinated development of digital finance and regional economy, understand the development trend of digital finance and regional economy. Based on the synergistic effect of digital finance and regional economic development, the study selects the 4 order parameters of the regional...

In order to address the problems of low returns on residents’ savings, few investment channels and uneven distribution of financial resources, this paper constructs a Probit model to discuss the impact of digital financial inclusion on residents’ investment decisions; and a Tobit model to discuss the...

With the development of science and technology, the media industry is undergoing extensive and profound changes. In order to cater to the needs of the audience, traditional media are also exploring convergence along with its development, trying to present traditional news reports in a more lively and...

In recent years, the increasing uncertainty of China’s financial system, the gradual accumulation and dominance of financial risks covered by the rapid economic growth, the measurement of financial pressure, and the prevention of financial risks focus on deepening financial supervision. Based on the...

This paper repeated experiments for many times, and simplified the original five water quality categories into two categories, based on the samples of water quality monitoring in Beijing Tianjin Hebei Haihe River Basin. Based on water quality classification, the three most obvious variables of stratification:...